AF

Gestalt Principles

  • Gestalt Principles play a crucial role in visual design.

  • There are over ten overlapping principles of Gestalt

Emergence.

  • Our perception helps us quickly understand our environment without focusing on every small detail, which is essential for survival.

Closure

  • Humans have a preference for complete shapes.

  • Our brain automatically fills the gaps between elements to create a complete image.

  • We perceive the whole before the individual components.

Common Region

  • Elements that are closer together are perceived as a group, while those farther apart are seen as separate.

Continuity Principle

  • The continuity principle states that we group elements that appear to follow a continuous path in a specific direction.

Proximity

  • By grouping elements in design, users will perceive them as a single, distinct entity on the screen.

Multistability

  • Multistability occurs when images are ambiguous and can be interpreted in multiple ways.

  • Users experience a sensation of switching between different interpretations, but cannot see them simultaneously.

Figure/Ground

  • Proper use of figure/ground relationships, along with color theory, can guide users effectively and reduce cognitive load. This allows for a clearer understanding of visual elements and enhances overall perception.

  • Symmetrically arranged elements tend to be grouped together by the human eye.

Similarity

  • Visual elements are perceived as grouped when they share superficial characteristics.

Symmetry

  • Symmetrically arranged elements tend to be grouped together by the human eye.