The Social Responsibility of Business

Overview of Milton Friedman's Argument on Business Social Responsibility

Introduction

  • The article titled "The Social Responsibility of Business is to Increase its Profits" was published in The New York Times Magazine on September 13, 1970.

  • Friedman compares businessmen advocating for social responsibilities to a Frenchman who only discovers he has been speaking prose all his life, implying that these businessmen believe they defend free enterprise.

Critical Observation on Business and Social Responsibility

  • Social Responsibility Claims: Business leaders argue that companies should promote social causes in addition to making profits, which includes providing employment, eliminating discrimination, and avoiding pollution.

  • Friedman contests that when businessmen make such claims, they are unintentionally advocating for socialism.

  • He emphasizes that discussions around business social responsibility lack precision and analytical rigor, questioning what "business" having responsibilities actually entails.

  • Responsibility and Agency: Only individual people can have responsibilities, not corporations. Corporations are considered artificial entities, leading to confusion about the term "social responsibility".

Corporate Executive's Responsibilities

  • Corporate executives are employees of the business owners, with a primary responsibility to the owners to maximize profits within the legal and ethical frameworks.

  • There are exceptions, such as non-profit organizations where the objective is to provide services rather than profits.

  • As agents, executives focus on fulfilling the goals set by the owners, leading to straightforward performance criteria.

Individual Responsibilities of Executives

  • Outside of their role as corporate executives, individuals may have personal social responsibilities that influence their decisions, such as contributions to charity or service in the military.

  • It's important to distinguish between acting in a personal capacity versus fulfilling corporate duties. Actions taken as personal responsibilities are not the same as corporate social responsibilities.

Interpretation of Corporate Social Responsibility

  • When stating that a corporate executive has a social responsibility as a businessman, it implies acting against the interests of the corporation’s owners.

  • Examples of Misaligned Actions:

    • Not increasing product prices to support anti-inflation objectives, though beneficial for corporate profit.

    • Investing in pollution reduction beyond legal requirements, which may not align with profit maximization.

    • Hiring less qualified individuals to combat poverty rather than prioritizing corporate benefits.

The Imposition of Taxes by Executives

  • If a corporate executive spends in ways that do not align with the preferences of shareholders, they are imposing taxes and deciding on expenditure without a proper framework.

  • Principle and Consequences:

    • The roles involved in taxation and expenditure – legislating, executing, and adjudicating – are foundational to government, not businesses.

    • The justifications for corporate executives acting as governmental functions disappear as they assume roles outside the market context.

Implications and Mechanisms

  • Emphasizing social responsibility risks turning executives into public servants, thus diluting corporate accountability to owners and shareholders.

  • If corporate executives determine social spending autonomously, it raises questions about their qualifications in addressing broader societal issues.

  • Political Mechanisms versus Market Mechanisms:

    • Friedman asserts that adopting corporate social responsibility principles aligns with a belief that political mechanisms are better for resource allocation than market mechanisms.

  • Challenge of Discharging Responsibilities:

    • Executives might struggle to determine the right way to spend funds for social objectives, without specific expertise in these areas.

Trade Unions and Social Responsibility

  • The conflict of interest becomes pronounced when workers’ unions are asked to prioritize broader social goals over members' interests.

  • Union leaders may resist pressures to restrict wages for greater social purposes, leading to tensions within the workforce.

Call for Democratic Procedures

  • The rationale for allowing corporate executives to position themselves as social benefactors is flawed; only through democratic processes should social responsibilities be enacted.

  • Social purposes should require collective agreement rather than unilateral corporate dictates based on presumed social good.

Critique of the Current Business Climate

  • Friedman argues that there is a prevalent view that profit-making is immoral and must be regulated by external forces, which endangers the foundations of a free market society.

  • Corporate leaders often exhibit shortsightedness by advocating for price controls that could lead to market imbalances.

Individual Proprietor versus Corporate Executives

  • Individual proprietors acting in socially responsible ways are spending their money personally, differentiating them from large corporations which spend others' money.

  • The operational scale of small businesses limits the social impact they can impose while taking socially responsible actions.

Conclusion

  • Friedman's core assertion is that the quintessential social responsibility of business is to engage in profit-increasing activities, provided they comply with market rules of open and free competition, devoid of deception or fraud.

  • He emphasizes that invoking social responsibility can often be a guise for corporate behaviors driven by self-interest.