Media literacy

MIL NOTES

By Lucky Solidum

Lesson 1 - 2

Lesson 1: People Media

What is People Media?

A. People:

- group of individuals that are able to collect, store, analyse, and synthesize information

B. Media:

- means or channel of information

c. People Media:

- people that are involved in the use, analysis, evaluation, and production of media and information

- two types: People in Media, People as Media

1. People in Media

- people behind another form of media

- use other forms of media such as text, visual, multi, etc. in giving information

- examples:

a. Print journalists

· writes for newspapers, magazines, etc.

· investigative reporters, feature writers, sports journalists, political correspondent, columnist, editorial writers

b. Photo journalists

· use images to tell stories, capturing real-life situations

· news photojournalist, war/conflict photographer, documentary photographer, sports photojournalist, environmental photographer, portrait photojournalist

c. Broadcast journalists

· report news and stories for television, radoo, and sreaming platforms

· news anchor, field reporter, investigative journalist, weatherman, sports broadcaster, radio host

d. Multimedia journalist

· versatile reporters who use various forms of media

· video journalist, digital journalist, social media journalist, mobile journalist, interactive journalist, broadcast digital specialist

2. People as Media

- they are the media

- serves as the medium for another person to learn or acquire knowledge

- examples:

a. Opinion leaders

· individuals who have influence within a community or industry due to their knowledge

· shapes public attitudes by sharing opinions, advice, etc. on topics

b. Citizen journalist

· people who report news and share info. without formal training

c. Social journalist

· combine traditional journalism with social media engagement, using online platforms to connect with audiences

d. Crowdsourcer

· leverages the power of a group, often online, to gather ideas, insights, or resources for projects or problems

C. Characteristics of People Media

1. Tech Savvy - proficient with technology, especially computers

2. Credible - able to be believed and reliable

3. Flexible - knows how to use a range of technology

4. Charismatic - appeals to the senses of different people

5. Updated - in the know of the latest information

6. Articulate - expressing oneself easily in clear and effective language

Lesson 2: Visual, Audio, Motion, and Text Media

Text, Visual, Audio, and Motion Media

A. Text Media

a. Text:

- backbone of information

- combination of characters and symbols being used to transfer, store, synthesize, and analyze information

b. Text Media:

- means or channel that makes use of symbols (characters and letters) which individuals can interpret and analyze information from

c. Characteristics:

1. Accessible in multiple formats

- not limited to books, magazines, or newspapers

- can be in billboards, subtitles, or "scrapbook letters"

2. Easily recognizable

- since this medium is widely used, it is easily recognized as a channel of communication

- if a person looks at a phone message, they can already tell these characters mean something

3. Provides time for consideration

- since text media requires individuals to read and analyze the characters to gain information, people usually have time to process this information while seeing it

4. Costumizable -- general or specific

- easily costumizable

- can be used to transfer general or specific information

- often combined with other media

5. Literary critic

- requires individuals to be literate in the meanings of the characters being used

- sets a limit on the capabilities of text media

d. Advantages:

- low priced

- communicates complex topics effectively

- clarifies other media

- easily changed, updated, and costumized

- high accessibility

e. Disadvantages:

- less memorable or engaging compared to other media

- requires more consideration and processing

- based entirely on one's motivation

f. Elements:

1. Emphasis

- emphasizing a certain part of text media by making text bold or italicised, increasing font weight, etc.

2. Contrast

- elements of a text media should contrast, or complement each other

3. Organization

- techniques for organization include adding whitespaces to certain areas to show division, and establishing dividers to divide a new topic from the initial one

4. Repetition

- techniques for repetition include using the same styles throughout, placing images in some locations, and having the same page style and border

5. alignment

- focused on the positioning of all elements on the medium

- can be centered, left, right, justified, or one (1) or more columns

6. Proximity

- location of each element and their relation to one another

- establishes relationship of an element with another

B. Visual Media

a. Visual:

- images, pictures, and illustrations that are used to convey a message both explicity and implicitly

b. Visual Media:

- media that relies heavily on the reader's ability to see and perceive visual things in order for communication to occur

- not only images; films, etc.

c. Characteristics:

1. Minimizes text

- since information is depicted through images, the need for text has been removed/lessened

2. Delivers the message quickly

- does not require the user to invest large amounts of time to perceive, understand, and process the information

3. Highly costumizable

- not only portrayed through simple images, but can also be shown in games, virtual simulations, movies, etc.

4. Easily updated to be relevant

- relevance for this media is easy since it is directly linked to observations and depictions of life and events

5. Accessible and Recognizable

- since the format and modes of this media vary, it becomes more accessible

d. Advantages:

- quick to transfer

- retained in the memory better

- has a high level of engagement

- wide audience reach

e. Disadvantages:

- higher priced than text media

- requires time and effort to develop

- can't be used effectively to supply large amounts of information

f. Characteristics:

1. Repetition

- elements must contribute to the entire medium

2. Center of Interest

- there must be an interest that first attracts the attention in a composition

- most crucial part of visual media

3. Balance

- there must be an equality in shape

- symmetrical or asymmetrical

4. Harmony

- overall composition of similar units to form the major view in the medium

5. Contrast

- offers change in value creating a visual discord in a composition

6. Directional Movement

- focuses on the visual flow of the medium

7. Rhythm

- movement in which elements occur regularly

8. Perspective

- created through the arrangement of objects in two (2) dimensional spaces to look like they appear in real life

C. Audio Media

a. Audio:

- perceptions of sounds with certain sounds and frequencies

b. Audio Media:

- means or channel that makes use of sounds

c. Characteristics:

1. Dialogue

- speech, conversations, voice-overs, etc.

- sounds that makes use of specific intonations to convey messages

2. Sound Effects

- additional sound effects outside of music and dialogue

- used to give emphasis and setting

3. Music

- vocal/instrumental sounds to produce harmony or distortion

4. Silence

- absence of audio or sounds

- give emphasis or set the pacing of the scene

5. Mixing

- combination, balance, and control of elements

6. Pace

- time control, editing, order of events in either linear, non-linear, or multi-linear order

7. Transitions

- moving from one segment to the other

8. Stereo imaging

- making use of left and right music

D. Motion Media

a. Motion Media

- type of visual media that simulates and represents movements

b. Advantages:

1. Increased engagement

2. Simulations of events that are difficult to observe

3. Skill and affective learning

4. Better understanding of practices

c. Disadvantages:

1. Fixed pace

2. Misinterpretation

3. High Cost of Production

d. Elements:

1. Speed

- pacing of the movement

- can be based on additional audio or the context of the scenario

- helps project the theme and emotion

2. Direction

- where objects move can reflect the progression

- can symbolize the relationships of the characters

3. Motion

- can be:

• objective, measured in actual units of time

• subjective, psychological rather than accurate to the passage of time

4. Timing

- same a

s motion, can be subjective or objective

e. Principles:

Speed

Timing

Transitions

Sound and Color

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