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Methods to Measure Market Power:
Herfindahl-Hirschman Index (HHI): A measure of market concentration calculated by squaring the market shares of all firms in the industry and adding them up.
Market Share of Top Firms: Another way to assess market power, often focusing on the leading firms in the industry.
Characteristics of Monopolistically Competitive Firms:
Firms maximize profits by determining output and price levels.
Graph analysis: Understanding output levels that maximize profit (e.g., where marginal cost (MC) equals marginal revenue (MR)).
Differences with Monopoly:
Unlike monopolies, monopolistically competitive firms face competition, leading to different profit dynamics in the short and long run.
Profit and Loss Dynamics:
In the short run, firms can earn profits or incur losses similar to pure competition.
**Long Run Adjustments: **
As firms earn profits, new firms enter the market, increasing supply, which lowers prices.
Conversely, losses lead to exiting firms, reducing supply and raising prices.
Graph Interpretation: Listening for average revenue (AR) curve dynamics -- in monopolistic competition, as supply increases, price decreases, influencing average revenue.
Short Run Effects: When profits exist, the average revenue shifts, decreasing due to increased supply.
Long Run Equilibrium: Price eventually becomes equal to average total cost (ATC) at zero economic profit, where AR is tangent to ATC.
Price and Output Comparison:
Monopolistic competition generally results in higher prices and lower outputs compared to pure competition.
Price tends to be higher in monopolistic structures as firms can exercise some market power.
Efficiency: Neither pure competition nor monopolistic competition achieves productive efficiency due to excess capacity.
Excess Capacity: Firms operate below their minimum average cost level due to the competition among many sellers.
Firms do not produce at the minimum average cost due to market structure limitations.
Key Distinction:
Pure competition achieves zero economic profit where price equals minimum average cost in the long run.
Monopolistic competition can sustain positive profits due to brand differentiation and lack of perfect substitutes.
Consumer and Producer Behavior:
Consumers maximize satisfaction where price equals marginal utility.
Producers aim for profit maximization at output level where MR equals MC.
Inefficiencies: Marginal utility often exceeds marginal cost in monopolistic competition, suggesting that resources are not allocated efficiently, leading to consumer benefits that do not translate to increased producibility.