The aggregate demand (AD) curve shows the total demand for goods and services in an economy at different price levels.
It is represented by the equation: Y = C + I + G + NX, where:
Y = Aggregate demand
C = Consumption (what households spend)
I = Investment (what businesses invest)
G = Government spending
NX = Net exports (exports minus imports)
Wealth Effect (C)
When prices go down, people feel richer because their money can buy more.
This makes them spend more, increasing demand for goods and services.
Interest-Rate Effect (I)
Lower prices mean less money is needed for transactions, leading to lower interest rates.
Lower interest rates make borrowing cheaper, encouraging businesses to invest and consumers to buy new homes.
Exchange-Rate Effect (NX)
With lower prices, interest rates drop, causing the value of the currency to fall.
A weaker currency makes domestic goods cheaper for foreign buyers, increasing net exports and overall demand.
Increased Quantity Demanded:
Consumers spend more due to feeling wealthier (Wealth Effect).
Lower interest rates increase business investments (Interest-Rate Effect).
Currency depreciation raises net exports (Exchange-Rate Effect).
Higher prices reduce purchasing power, making consumers spend less.
Higher interest rates discourage investments.
A stronger currency can decrease net exports.
Overall, this leads to a decrease in demand for goods and services.
Changes in Consumption (C)
Tax cuts increase spending; tax hikes decrease it, causing right or left shifts in the AD curve.
Changes in Investment (I)
Positive business outlook or lower interest rates boost investment (right shift); pessimism or higher rates reduce it (left shift).
Changes in Government Purchases (G)
Increased government spending boosts demand (right shift); cuts in spending lower demand (left shift).
Changes in Net Exports (NX)
Global economic conditions can affect exports; a booming foreign economy increases demand (right shift); a recession decreases it (left shift).
Understanding how the AD curve works helps analyze economic changes. Factors like consumption, investment, government spending, and net exports are key to shifting the aggregate demand curve.