Feasibility Study
Feasibility Study Summary
A feasibility study assesses the viability of a project by evaluating critical elements to determine whether it can be successfully executed. The key benefits include providing a clear focus for the project's goals, exploring alternative options, aiding in decision-making, identifying risks, and increasing the likelihood of securing investment or loans. Additionally, it serves as a roadmap for the project's lifecycle.
Types of Feasibility
There are six types of feasibility analyses, each answering specific questions:
Financial Feasibility: Is the project financially viable and profitable?
Technical Feasibility: Does the organization have the technical capabilities?
Operational Feasibility: Will it positively impact the organization's operations?
Schedule Feasibility: Can the project be completed within the required timeframe?
Market Feasibility: Is there sufficient demand for the service or product?
Regulatory Feasibility: Can the project meet legal and regulatory standards?
Components of a Feasibility Study
The components typically include various sections, with the executive summary completed last. They help in systematically evaluating all project aspects, such as finances, risks, and resources.
Steps in Conducting a Feasibility Study
Conduct a preliminary project analysis.
Gather input from stakeholders.
Evaluate the potential impact of the project.
Identify necessary resources.
Assess potential resistance to changes.
Develop implementation strategies.
Decide whether to proceed with the project.
An example of this process is Elite Stationery's study for redesigning their office space, where they followed structured steps including analysis, evaluation, resistance planning, and implementation strategies.
A feasibility study is essential in project management, as it evaluates whether a project can be realistically achieved by considering various factors. It serves as a test run for the project, allowing the project manager to simulate execution before committing resources. Key benefits include:
Focus and Alternatives: It directs attention to critical areas while allowing exploration of alternative approaches.
Narrowing Business Options: Non-viable solutions are eliminated, leading to more efficient decision-making.
Risk Mitigation: Identifying potential risks early helps avoid costly mistakes.
Informed Decision-Making: It provides quality insights for making well-thought-out decisions.
Proof of Research: A feasibility study demonstrates that the project selection process was thoroughly researched.
Securing Investment: It increases the chances of obtaining loans or funding by showing the project’s viability.
Roadmap for the Project: It serves as a guide throughout the project’s lifecycle, ensuring stakeholders are aligned.
There are seven key types of feasibility that must be considered for a project to be deemed viable:
Financial Feasibility: Assesses the financial viability of a project by examining costs, investments, profits, ROI, and financial forecasts. Projects lacking financial feasibility are often rejected or delayed.
Technical Feasibility: Evaluates whether the available technology and equipment are sufficient to complete the project. Outdated systems may require outsourcing, adding to the project’s costs.
Operational Feasibility: Examines whether the project’s outcomes will meet the organization’s needs and whether stakeholders will support the project. Stakeholder resistance could negatively affect project success.
Schedule Feasibility: Focuses on time constraints, determining whether the project can be completed within a given timeframe alongside other ongoing initiatives.
Market Feasibility: Investigates market conditions, customer perceptions, competitors, and demand. Market research is critical, as a product’s reception may differ across regions or target audiences.
Regulatory Feasibility: Ensures the project complies with relevant laws and regulations. Non-compliance could lead to legal penalties, especially in regions with varying laws.
Organisational Feasibility: Considers the long-term psychological effects of a project on employees and stakeholders. A project compromising their well-being is not feasible from an organizational standpoint.
A feasibility study consists of six key components:
Executive Summary: A concise overview of the study's findings, typically representing 5-10% of the report. It can either summarize the report or propose actions to stakeholders and is written last.
Project Description: Clearly outlines the project’s objectives and key stakeholders involved. Permission from individuals may be required to include their contact details.
Competitive Landscape Analysis: Examines competitors and may include a SWOT analysis to evaluate strengths, weaknesses, opportunities, and threats.
Operating Requirements: Details resources, equipment, human capital, and timelines needed to complete the project, alongside cost considerations like rent, repairs, and maintenance.
Financial Projections: Focuses on financial feasibility, including ROI forecasts, cash flow, sales, and expense budgets. Investors use this to assess the project's profitability.
Recommendations and Findings: Summarizes the conclusions and provides practical recommendations based on research, ensuring they are actionable within the validity period of the study.
These components help stakeholders assess a project’s viability before moving forward.