Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
Social influence refers to the ways in which individuals change their behavior to meet the demands of a social environment. It is applied in areas such as marketing, peer pressure, conformity, obedience, and persuasion.
Direct social influence involves explicit attempts to change behavior, such as commands from an authority figure or persuasive arguments.
Indirect social influence occurs when individuals adjust their behavior due to social norms, expectations, or the mere presence of others.
Empirical questions are those that can be answered through systematic observation, experimentation, or data collection, rather than through personal opinion or speculation.
Folk wisdom and common sense refer to widely held beliefs and traditional sayings (e.g., "opposites attract"). Unlike social psychology, they are not systematically tested. We don't rely on them because they can be contradictory and are often based on anecdotal evidence rather than scientific research.
The fundamental attribution error is the tendency to overemphasize personality traits and underestimate situational factors when explaining others' behavior.
Hindsight bias is the tendency to believe, after an event has occurred, that one "knew it all along" or that the outcome was predictable.
We are more likely to blame individuals for their behavior rather than considering external factors, leading to inaccurate judgments and unfair assessments.
A hypothesis is similar to an educated guess; it is a testable prediction about the relationship between variables.
Behaviorism is a psychological approach that focuses on observable behaviors and the ways they are learned through interactions with the environment, often emphasizing rewards and punishments.
They conduct a replication study, critique the research in peer-reviewed publications, or design new experiments to test alternative explanations.
They proposed the bystander effect, which suggests that people are less likely to help in an emergency when there are others present due to diffusion of responsibility.
Observational research involves watching and recording behaviors in natural or controlled settings. Limitations include the inability to determine causation and potential observer bias.
A schema is a mental framework that helps organize and interpret information.
Schemas become accessible through recent experiences, frequent exposure, or strong emotional connections.
Downsides include stereotyping, confirmation bias, and misinterpretation of new information.
Social cognition is the study of how people process, store, and apply information about others and social situations.
They rely on past experiences, schemas, and heuristics to interpret and respond to the situation.
Automatic thinking is fast, unconscious, and effortless (e.g., recognizing a friend’s face).
Controlled thinking is deliberate, effortful, and conscious (e.g., solving a complex math problem).
The self-fulfilling prophecy occurs when expectations about a person lead them to behave in ways that confirm those expectations.
Priming is the activation of certain associations in memory, influencing perception and behavior without conscious awareness.
Reality TV appeals to people because it provides social comparison, entertainment, and a sense of voyeurism, allowing viewers to observe others’ lives.
Social perception is the process of interpreting and understanding information about others, including their emotions, intentions, and personality.
Darwin believed facial expressions were universal and biologically hardwired. Research supports this, but cultural display rules can modify how emotions are expressed.
Thin-slicing is the ability to make quick judgments about a person or situation based on limited information. It is used in areas like first impressions and snap decision-making.
Cultural display rules dictate how and when it is appropriate to express emotions in different cultures.
Gosling's research showed that people's living spaces and online behavior can reveal personality traits, with extroverts preferring social and stimulating environments while introverts favor quiet, personal spaces.
Yes, great apes demonstrate self-awareness through mirror self-recognition tests, where they recognize their reflections and touch marks placed on their bodies.
The self-concept is our knowledge and understanding of ourselves. It evolves from concrete (physical traits, basic facts)in childhood to abstract (beliefs, values, identity) in adulthood.
Introspection is limited because people often lack self-awareness, misinterpret their own thoughts, or justify actions after the fact.
We learn causal theories from culture, experience, and socialization (e.g., "lack of sleep causes bad moods" or "money leads to happiness").
Self-awareness theory suggests that when people focus on themselves, they evaluate their behavior based on their internal standards. This can lead to either alignment with values or discomfort if they fall short.
Cooley believed that self-concept develops through how others perceive us.
Mead emphasized the role of social interaction and role-taking in shaping the self.
Preparatory Stage (Imitation) – Young children mimic others.
Play Stage – Children take on roles of specific people.
Game Stage – Understanding of generalized others and multiple perspectives.
The generalized other refers to the societal expectations and norms that shape an individual's behavior.
Narcissists have inflated self-importance, lack empathy, crave admiration, and often exhibit entitlement and manipulative behavior.
Self-esteem is an individual's overall evaluation of their self-worth.
Cognitive dissonance is the psychological discomfort caused by conflicting beliefs or behaviors. It leads to attitude changes, rationalization, or behavioral shifts to reduce the inconsistency.
Post-decision dissonance occurs when a person feels uncertainty after making a choice, leading them to justify their decision.
People experience stronger dissonance and engage in greater rationalization to justify their choice.
Rationalizing is the process of justifying actions or beliefs to reduce discomfort. People use it to maintain self-esteem and avoid admitting mistakes.