Course: Aston University, Birmingham, UK
Focus: Mediation in research methods
Presenter: Dr. Ryan D.Lhi
Links available for feedback surveys for courses PY4511 (MSc) and PY2501 (UG)
Feedback period: Open for 2 weeks under "STUDENT VOICE" on Blackboard
Consider for >2 Levels
Focus on within-subject comparisons
Between-subject comparisons
Independent Groups ANOVA
Continuous DV, Nominal IV
Repeated Measures ANOVA
Focus on paired samples
Multiple Regression
Used when examining relationships between continuous variables
Continuous DV, Continuous IV
Determine if IV is mediated or moderated by another variable
Mediation Analysis: assesses indirect effects
Moderation Analysis: assesses interaction effects
To clarify complex relationships between variables
Mediation: explains how one variable affects another
Moderation: explores conditions under which effects occur
Part 1: Introduction to Mediation
Part 2: Detailed exploration of Mediation
Part 3: Application of Mediation in Jamovi
Note: Moderation covered in Week 11B
Mediation Relationship:
Example: INCOME (IV) -> LIFE EXPECTANCY (DV)
Mediator: ACCESS TO HEALTHCARE
Total effect and direct effect explained
Stove Example:
Stove Knob (IV) -> Water Temperature (DV), Mediator: Stove Temperature
Video Game Example:
Storyline Quality (IV) -> Product Sales (DV), Mediator: Immersive Gameplay
Influencer Example:
Content (IV) -> Brand Memberships (DV), Mediator: Trust in Brand
Team Sports Example:
Crowd Support (IV) -> Team Victories (DV), Mediator: Player Motivation
IV significantly predicts DV
IV significantly predicts Mediator
Mediator significantly predicts DV
Direct effect of IV must be weaker than Total effect
Implication on interpretations of mediation (complete vs. partial)
Step-by-step use of mediation analysis
Key paths in output:
Path a: IV to Mediator
Path b: Mediator to DV
Paths c' and c for direct and total effects
Assessing conditions for mediation effects
Evaluating whether mediation is complete or partial based on significance testing
Note on quiz questions related to mediation
Encouragement to utilize the email provided for questions.
Email: r.blything@aston.ac.uk