Price of Ice-Cream Cone ()</p></th><thcolspan="1"rowspan="1"style="text−align:left;"><p>QdbyCatherine</p></th><thcolspan="1"rowspan="1"style="text−align:left;"><p>QdbyNicholas</p></th><thcolspan="1"rowspan="1"style="text−align:left;"><p>Qd(Market)</p></th></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>0.00</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>12</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>7</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>19</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>0.50</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>10</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>6</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>16</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>1.00</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>8</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>5</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>13</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>1.50</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>6</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>4</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>10</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>2.00</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>4</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>3</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>7</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>2.50</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>2</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>2</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>4</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>3.00</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>0</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>1</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>1</p></td></tr></tbody></table><h5id="b9b42016−60d4−4b9a−b7bd−7be928e889df"data−toc−id="b9b42016−60d4−4b9a−b7bd−7be928e889df"collapsed="false"seolevelmigrated="true">ShiftsinDemand</h5><p>Changesinfactors<em>otherthanthegood′sownprice</em>willcausetheentiredemandcurvetoshift.</p><ul><li><p><strong>IncreaseinDemand</strong>:Anyeventorchangethatleadstoagreaterquantitydemandedateverypossibleprice.</p><ul><li><p>Graphicallyrepresentedasa<strong>rightwardshift</strong>ofthedemandcurve.</p></li></ul></li><li><p><strong>DecreaseinDemand</strong>:Anyeventorchangethatleadstoasmallerquantitydemandedateverypossibleprice.</p><ul><li><p>Graphicallyrepresentedasa<strong>leftwardshift</strong>ofthedemandcurve.</p></li></ul></li></ul><h5id="0baf9447−2011−4235−9021−ff5bc16a5d68"data−toc−id="0baf9447−2011−4235−9021−ff5bc16a5d68"collapsed="false"seolevelmigrated="true">FactorsThatShifttheDemandCurve</h5><p>Thesearethe<em>otherthings</em>that,whentheychange,causethedemandcurvetoshift:</p><ol><li><p><strong>NumberofBuyers(Population)</strong></p><ul><li><p>Anincreaseinthenumberofbuyers(e.g.,populationgrowth)<strong>increasesmarketdemand</strong>(shiftsright).</p></li><li><p>Adecreaseinthenumberofbuyers<strong>decreasesmarketdemand</strong>(shiftsleft).</p></li></ul></li><li><p><strong>Income</strong></p><ul><li><p><strong>NormalGood</strong>:Formostgoods,<em>otherthingsconstant</em>,anincreaseinincomeleadstoan<strong>increaseindemand</strong>(shiftsright).Conversely,adecreaseinincomeleadstoadecreaseindemand.</p></li><li><p><strong>InferiorGood</strong>:Forsomegoods,<em>otherthingsconstant</em>,anincreaseinincomeleadstoa<strong>decreaseindemand</strong>(shiftsleft).Conversely,adecreaseinincomeleadstoanincreaseindemand.</p></li></ul></li><li><p><strong>PricesofRelatedGoods</strong></p><ul><li><p><strong>Substitutes</strong>:Twogoodsaresubstitutesifanincreaseinthepriceofonegoodleadstoan<strong>increaseinthedemandfortheothergood</strong>.</p><ul><li><p><em>Example</em>:Ifthepriceofcoffeerises,thedemandfortea(asubstitute)mightincrease.</p></li></ul></li><li><p><strong>Complements</strong>:Twogoodsarecomplementsifanincreaseinthepriceofonegoodleadstoa<strong>decreaseinthedemandfortheothergood</strong>.</p><ul><li><p><em>Example</em>:Ifthepriceofhotdogsrises,thedemandforhotdogbuns(acomplement)mightdecrease.</p></li></ul></li></ul></li><li><p><strong>Tastes(orPreferences)</strong></p><ul><li><p>Afavorablechangeinconsumertastesforagoodwill<strong>increasedemand</strong>(shiftsright).</p></li><li><p>Anunfavorablechangeintasteswill<strong>decreasedemand</strong>(shiftsleft).</p></li></ul></li><li><p><strong>ExpectationsAbouttheFuture</strong></p><ul><li><p><strong>ExpectationofFutureIncomeIncrease</strong>:Ifconsumersexpecttheirincometoincreaseinthenearfuture,theymight<strong>increasetheircurrentdemand</strong>forcertaingoods(shiftsright).</p></li><li><p><strong>ExpectationofHigherFuturePrices</strong>:Ifconsumersexpectthepriceofagoodtoriseinthefuture,theymight<strong>increasetheircurrentdemand</strong>forthatgoodtobuyitbeforethepricegoesup(shiftsright).</p></li><li><p><strong>ExpectationofLowerFuturePrices</strong>:Ifconsumersexpectthepriceofagoodtofall,theymight<strong>decreasetheircurrentdemand</strong>,preferringtowaitforthelowerprice(shiftsleft).</p></li></ul></li></ol><h5id="56d61f83−110a−493e−8a25−24b761a72de8"data−toc−id="56d61f83−110a−493e−8a25−24b761a72de8"collapsed="false"seolevelmigrated="true">SummaryofVariablesAffectingQuantityDemanded</h5><tablestyle="min−width:100px;"><colgroup><colstyle="min−width:25px;"><colstyle="min−width:25px;"><colstyle="min−width:25px;"><colstyle="min−width:25px;"></colgroup><tbody><tr><thcolspan="1"rowspan="1"style="text−align:left;"><p>Variable</p></th><thcolspan="1"rowspan="1"style="text−align:left;"><p>EffectofaChangeinThisVariable</p></th><thcolspan="1"rowspan="1"style="text−align:left;"><p>ImpactonDemandCurve</p></th><thcolspan="1"rowspan="1"style="text−align:left;"><p>Explanation</p></th></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p><strong>Priceofthegooditself</strong></p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Changesquantitydemanded</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p><strong>Movement<em>along</em>thedemandcurve</strong></p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>ThisisthedirectrelationshipdefinedbytheLawofDemand.Onlyachangeinthegood′sownpricecausesmovementalongtheexistingcurve.</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Income</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Changesdemand</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p><strong>Shiftsthedemandcurve</strong></p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Affectspurchasingpowerandpreferencesfornormalvs.inferiorgoods.</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Pricesofrelatedgoods</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Changesdemand</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p><strong>Shiftsthedemandcurve</strong></p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Affectsconsumerchoicesbetweensubstitutesandcomplements.</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Tastes</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Changesdemand</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p><strong>Shiftsthedemandcurve</strong></p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Directlyaltershowmuchconsumersdesireagood.</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Expectations</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Changesdemand</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p><strong>Shiftsthedemandcurve</strong></p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Futureoutlooksonpricesorincomeinfluencecurrentpurchasingdecisions.</p></td></tr><tr><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Numberofbuyers</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Changesdemand</p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p><strong>Shiftsthedemandcurve</strong></p></td><tdcolspan="1"rowspan="1"style="text−align:left;"><p>Determinestheoverallscaleofmarketdemandbyaggregatingindividualdemands.</p></td></tr></tbody></table><h5id="0879df85−9c21−4d8f−abaf−08b02d9ea3f7"data−toc−id="0879df85−9c21−4d8f−abaf−08b02d9ea3f7"collapsed="false"seolevelmigrated="true">ExamplesandPracticeQuestions</h5><p><strong>Question1</strong>:Giventwoequations:</p><ol><li><p>P = 2500 - 0.25 Q</p></li><li><p>P = 1200 + 0.33 Q<br>Whichequationcouldrepresentademandfunction?Why?</p></li></ol><ul><li><p><strong>AnalysisFocus</strong>:Ademandfunctiontypicallyshowsanegativerelationshipbetweenprice(P)andquantity(Q).Whenoneincreases,theotherdecreases.ThecoefficientofQinademandfunctionwhenPisthedependentvariable(orviceversa)shouldreflectthisinverserelationship.</p></li></ul><p><strong>Question2</strong>:AmarketingresearchfirmderivedthefollowingequationforfirmAbasedonaresearchsurvey:<br>Qd{A} = 4000 - 0.25 P{A} + 0.004 I + 0.004 P_{B}<br>where:</p><ul><li><p>P_{A}isthepriceofgoodA</p></li><li><p>P_{B}isthepriceofarelatedgood</p></li><li><p>Iisaveragehouseholdincomebasedonthesurvey</p></li></ul><p><strong>2.1.IfI = 40000andP_{B} = 1000,derivethedemandfunctionforgoodAanddrawagraphtoshowit.</strong></p><ul><li><p><strong>AnalysisFocus</strong>:SubstitutethegivenvaluesforIandP{B}intotheequationtosimplifyitintoarelationshipbetweenQd{A}andP_{A}.Plottingthislinearfunctionrequiresidentifyingtheinterceptsorafewpoints.</p></li></ul><p><strong>2.2.IsgoodAanormalgoodoraninferiorgood?Why?</strong></p><ul><li><p><strong>AnalysisFocus</strong>:Examinethecoefficientofincome(I)inthedemandfunction(+0.004 I).Apositivecoefficientmeansthatasincomeincreases,demandincreases,indicatinganormalgood.Anegativecoefficientwouldindicateaninferiorgood.</p></li></ul><p><strong>2.3.AregoodAandgoodBcomplementsorsubstitutes?Why?</strong></p><ul><li><p><strong>AnalysisFocus</strong>:Examinethecoefficientofthepriceoftherelatedgood(P{B})inthedemandfunction(+0.004 P{B}$$). A positive coefficient means that as the price of good B increases, the demand for good A increases, indicating they are substitutes. A negative coefficient would indicate complements. A positive correlation typically means they are substitutes.
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