C

Culture and Communication

Language and Culture

  • Culture is rooted in nonmaterial aspects like language, beliefs, and norms; language is the primary means of communication and perpetuation of culture.

  • Language is a human universal but varies across cultures; it shapes how we conceive the past, plan for the future, and categorize the world.

  • Language can affect perception and reality through subtle differences in terms and meanings.

Language and Thought (Sapir-Whorf Hypothesis)

  • The Sapir-Whorf hypothesis argues that language structures thought and shapes how people perceive and categorize reality.

  • Examples include how terms encode gender, charity vs. love, and the words available to describe experiences.

  • Language shifts can alter interpretation and understanding of concepts (e.g., gender-neutral terms for God, or different translations of core concepts like love/charity).

  • The hypothesis is debated, but there is evidence that language influences thought and social perception.

Language Examples and Translation Challenges

  • Some words do not translate perfectly across languages; context matters for accurate meaning.

  • Historical texts (e.g., biblical Greek) show how original terms (e.g., Theo for God) carry gender-neutral implications not always reflected in later translations.

  • The shift from terms like "minorities" to alternatives (e.g., Black and brown, People of Color, BIPOC) reflects language changing to better reflect realities and avoid implications from older terms.

  • The term "dreads" vs. "locs" illustrates how labeling affects perception; preferred term is often neutral and respectful ("locs").

Nonverbal Communication and Cultural Relativity

  • Gestures carry different meanings across cultures (e.g., thumbs up, fingers crossed, peace sign, rock on).

  • Eye contact meanings vary: in the U.S. it often signals attention and respect, but in some Latin American cultures it can be interpreted as disrespect or challenging.

  • Normal behaviors in one region may be viewed as odd or intrusive in another (e.g., greeting strangers in Southern California vs. other regions).

Values and Norms in Culture

  • Values: beliefs about what is right/wrong, good/bad, desirable; they guide norms.

  • Norms: rules about acceptable behavior; they emanate from a culture’s values.

  • Examples in the U.S.: value safety -> TSA norms; value privacy -> behaviors like password protection, knocking, and personal space; value individualism -> tolerance for different behaviors.

Norms Types

  • Laws: formal norms with explicit prohibitions or permissions; legally enforceable (e.g., jaywalking across crosswalks).

  • Folkways: informal, loosely enforced norms for everyday behavior (e.g., elevator decorum, social expectations).

  • Mores: norms with great moral significance; violations carry strong social repercussions.

  • Taboos: norms so strong that thinking about violating them evokes strong disgust or revulsion (e.g., cannibalism, incest).

Moral Holidays

  • Norm violations may be forgiven or allowed temporarily in certain times or contexts, called moral holidays.

  • Examples:

    • Mardi Gras: allows public drunkenness, nudity, and other normal violations in that period.

    • Spring Break: similar temporary permission in campus/urban contexts.

    • Burning Man: temporary cultural norms that permit behaviors outside usual norms.

  • These holidays reflect context-specific allowances and social negotiation of norms.

Socialization and Perception

  • People are socialized continually; norm violations are interpreted through age, context, and cultural expectations.

  • Perceptions of normalcy vary by culture and situation; what is normal in one setting may be abnormal elsewhere.

Practical Takeaways

  • Always consider cultural context when interpreting symbols, gestures, and language.

  • Be aware of shifts in terminology to reflect respect and accuracy (e.g., moving away from "minorities" to more precise, inclusive terms).

  • Recognize that language can shape thought and perception; choose terms thoughtfully.

  • Understand that norms are layered (laws, folkways, mores, taboos) and can change over time or across communities.