Why are some presidents more powerful than others? (in the 20 and 21 century)

Richard Neustadt - “Presidential Power + The Modern Presidency”
The president power is the power to persuade
The more persuasive, the more powerful
Two types of presidency:
Constitutional/ (Formal)
Make treaties
Veto Legislation
Pardon People
Commander in Chief (CinC)
Execute the Law
Rules/ (Informal)
Ceremonial Leader of USA
Moral Leader
Role models
What is right vs wrong (self v other) Tells us who we are by telling us who our enemies are
Economic Leaders
Leader of the political party
How does this connect to the power to persuade?
If the president thinks they can do what they want with just the formal powers are wrong!!
all the formal powers are checked by some other branch of government
Treaties must be ratified by the senate
Vetoes can be overruled
Wars must be declared by congress
In order to use the formal powers, you have to get other institutions to follow your lead (persuade)
“This treaty is in your best interest”
Must persuade congress, SCOTUS, Administration, State leaders, Interest groups, etc.
How can you be efficient in this persuasion leaders?
Persuade the people/public
With a 70% approval rating, you can do a lot
How do you persuade the people?
Play your informal roles/powers very well!
Informal powers good (through characteristics)→ Persuade people → persuade Other institutions→ use formal powers
Characteristics of a president make them persuasive?
Integrity
Important that people believe that you have them
Strong
“look presidential”
Gender affects who is considered strong (power, battle, war)
Since politics are masculine, women have to have masculine traits
Women who are too masculine are a bitch
Hillary Clinton, AOC
Men are allowed to have feminine traits (nurturing, caring), women are not allowed to have masculine traits
Charisma
JFK, Trump(?), Obama,
Sexy Factor (Morris term)
All of us make assumptions of people based on their appearance
Experience
Held public office, Served in the armed forces, Lawyers, Governor, business owner, being a celebrity
Education
Well known school (Ivy League)
Beer Factor (Morris Term)
“someone you can have a beer with”
down to earth, stay connected to the people
Obama took walks outside the white house, played basketball with the secret service
George W Bush went to his ranch in Texas dressed as a cowboy
Old Joe Biden reminds me of papa
Does trump have the Beer factor (no)
Married w/ children
demonstrates maturity, responsibility
Communication
Obama was a good communicator
Ronald Regan was “the Great Communicator”
Trump is good at small group (rallies)
Kamala Harris did not have these qualities (was that why she didn’t win?_