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Social Psychology Study Guide
4.1 - Attributions & Perception
Types of Attributions
Dispositional (Internal) Attribution – Explaining behavior based on personal traits.
Example: "He failed the test because he's lazy."
Situational (External) Attribution – Explaining behavior based on external factors.
Example: "He failed the test because he was sick."
Attribution Biases
Actor-Observer Bias:
We blame our actions on the situation (external) but blame others on their personality (internal).
Example: If I trip, it's because the floor was slippery; if someone else trips, they're clumsy.
Fundamental Attribution Error (FAE):
Overestimating personality and underestimating the situation when explaining others’ behavior.
Example: Assuming a rude cashier is a bad person rather than considering they had a rough day.
Person Perception
Explanatory Style: The way people habitually explain life events (optimistic vs. pessimistic).
Locus of Control:
Internal Locus – Belief that personal effort controls outcomes.
External Locus – Belief that outside forces (luck, fate) control outcomes.
4.2 - Attitudes & Social Thinking
Attitudes & Persuasion
Elaboration Likelihood Model:
Central Route: Deep thinking, evidence-based. Example: Buying a car based on research.
Peripheral Route: Superficial cues (celebrity endorsements, attractiveness).
Cognitive Biases & Persuasion Techniques
Halo Effect:
The tendency to assume attractive or likable people have other good qualities.
Foot-in-the-Door Technique:
Getting someone to agree to a small request makes them more likely to agree to a larger request later.
Example: Asking for a small donation before asking for a larger one.
Door-in-the-Face Technique:
Asking for a big favor first, expecting rejection, then requesting something smaller (which seems more reasonable).
Example: Asking for $100, getting rejected, then asking for $20 instead.
Cognitive Dissonance Theory (Leon Festinger)
We feel discomfort when our attitudes and behaviors conflict, so we adjust one to reduce the discomfort.
Example: A smoker knows smoking is harmful → Justifies it by saying "I'm stressed, so it's worth it."
Belief & Biases
Belief Perseverance: Holding onto beliefs despite contradictory evidence.
Confirmation Bias: Seeking information that supports our beliefs and ignoring opposing evidence.
Prejudice & Discrimination
Stereotypes: Generalized beliefs about a group.
Prejudice: Unjustified attitude toward a group.
Discrimination: Unjustified action based on prejudice.
Biases & Group Dynamics
Implicit (Internal) Bias: Unconscious prejudices that affect our behavior.
Ingroup Bias: Favoring our own group.
Outgroup Homogeneity Bias: Seeing members of another group as "all the same."
Ethnocentrism: Viewing one’s culture as superior.
Just-World Phenomenon: Believing the world is fair and people get what they deserve (victim-blaming).
4.3 - Social Influence & Group Behavior
Conformity & Obedience
Normative vs. Informational Influence:
Normative: Conforming to fit in (peer pressure).
Informational: Conforming because you believe others are correct.
Asch's Conformity Experiment:
Line test – People conformed to incorrect group answers.
Milgram's Obedience Experiment:
Participants followed authority figures and delivered (fake) shocks to a learner.
Zimbardo's Stanford Prison Experiment:
Demonstrated how roles and situational factors can influence behavior.
Group Behavior & Decision Making
Group Polarization:
Discussions strengthen preexisting beliefs. Example: Political groups becoming more extreme.
Groupthink:
Desire for harmony leads to poor decision-making. Example: NASA’s Challenger disaster.
Social Loafing:
People put in less effort in group tasks. Example: Slacking in a group project.
Deindividuation:
Loss of self-awareness in group settings (riots, online trolls).
Diffusion of Responsibility:
Assuming others will take action, leading to inaction.
Helping Behavior & Altruism
Social Facilitation:
Presence of others improves performance on easy tasks, worsens it on difficult ones.
False Consensus Effect:
Overestimating how much others agree with us.
Superordinate Goals:
Shared goals that require cooperation between groups.
Altruism:
Selfless concern for others.
Bystander Effect & Helping
Bystander Effect:
People are less likely to help when others are present.
Best Odds of Helping Someone Occur When:
We see someone else helping.
The person seems deserving.
We are not in a rush.
We feel guilty.
We are in a good mood.