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Chapter 1

Introduction to Economics

  • Economics is a social science that investigates how individuals and societies make “optimal choices” under conditions of scarcity.

  • Core insight: Economic wants exceed productive capacity; therefore, every society must confront trade-offs.

The Economic Perspective

Key Features

  1. Scarcity & Choice – Resources are limited; selecting one option means giving up another.

  2. Rational Self-Interest – Decision-makers pursue the option that maximizes their satisfaction (utility for individuals, profit for firms).

  3. Marginal Analysis – Decisions are made by comparing marginal benefit (MB) with marginal cost (MC); action is taken up to the point where MB = MC.

Scarcity and Choice

  • Resources are scarce, hence:

    • Choices are unavoidable.

    • Opportunity cost =\, value of the next-best alternative forgone.

  • "There’s no free lunch" – every decision incurs opportunity cost even if money is not exchanged.

Purposeful (Rational) Behavior

  • Individuals: aim to maximize utility.

  • Firms: aim to maximize profit.

  • Decision-makers weigh benefits & costs to reach preferred (desired) outcomes.

Marginal Analysis in Depth

  • Marginal means “extra” or “additional.”

  • Core rule: undertake an action when MB \ge MC; stop when MB = MC.

  • Helps allocate scarce time, money, or other resources efficiently.

Economic Methodology

Scientific Method

  1. Observe real-world behavior & outcomes.

  2. Formulate a hypothesis.

  3. Test the hypothesis with data.

  4. Accept, reject, or modify the hypothesis.

  5. Continue testing as necessary for greater accuracy.

Theories, Principles, & Models

  • Economic principles = statements about economic behavior that enable prediction.

  • Feature generalizations (typical tendencies of groups, not individuals).

  • Employ the “other-things-equal” (ceteris paribus) assumption to isolate effects.

  • Conclusions are often expressed graphically for clarity.

Microeconomics vs. Macroeconomics

Field

Focus

Typical Questions

Microeconomics

Decision-making by individual units (consumers, firms, industries)

"How will a rise in gasoline prices affect SUV sales?"

Macroeconomics

Aggregate economy (inflation, unemployment, GDP)

"What causes recessions? How can growth be accelerated?"

Positive vs. Normative Economics

  • Positive Economics: deals with facts and cause-and-effect relationships; statements are testable.

  • Normative Economics: incorporates value judgments about what the economy should be; statements are subjective.

The Individual’s Economizing Problem

Limited Income, Unlimited Wants

  • Individuals face finite \text{income} but virtually infinite \text{wants}.

  • The constraint is illustrated by a budget line (or budget constraint).

Budget-Line Illustration (Books vs. DVDs)
  • Income: \$120.

  • Price of a DVD: \$20 \Rightarrow max DVDs = 6.

  • Price of a paperback book: \$10 \Rightarrow max books = 12.

  • Any bundle on or below the line is attainable; any bundle above is unattainable.

  • A change in income shifts the entire budget line outward (higher income) or inward (lower income).

Trade-Offs & Opportunity Costs

  • Moving along the budget line shows how acquiring more of one good requires giving up some of the other.

Global Perspective: Per-Capita Income (2008)

Country

Income (US$)

Switzerland

65\,330

United States

47\,580

France

42\,250

Japan

38\,210

South Korea

21\,530

Mexico

9\,980

Brazil

7\,350

China

2\,770

Nigeria

1\,160

India

1\,070

Rwanda

410

Liberia

170

  • Highlights huge international disparities in purchasing power and living standards.

Society’s Economizing Problem

Scarce Resources (Factors of Production)

  1. Land – natural resources.

  2. Labor – physical & mental talents of humans.

  3. Capital – manufactured aids to production (machinery, tools); NOT the same as money.

  4. Entrepreneurial Ability – special human resource that:

    • Takes initiative

    • Makes strategic decisions

    • Innovates new products/processes

    • Bears risk of business failure

Production Possibilities Model

Assumptions

  • Full employment of resources.

  • Fixed quantity & quality of resources.

  • Fixed technology.

  • Economy produces two goods (simplification).

Production Possibilities Table

Alternative

Pizzas (hundred-thousands)

Industrial Robots (thousands)

A

10

0

B

9

1

C

7

2

D

4

3

E

0

4

  • Plotting these pairs yields the Production Possibilities Curve (PPC), concave to the origin due to the Law of Increasing Opportunity Costs.

Law of Increasing Opportunity Costs
  • As production of good X increases, the opportunity cost of each additional unit (in terms of forgone units of Y) rises because resources are not perfectly adaptable between uses.

Attainable vs. Unattainable Points

  • Any point on or inside the PPC is attainable (though inside implies unemployment/inefficiency).

  • Points outside the PPC are currently unattainable.

Optimal Allocation

  • Combine the MB and MC schedules:

    Quantity of Pizza (\times 100{,}000)

    MB

    MC


    0

    15

    0


    1

    10

    ?


    2

    5

    ?

    The optimal quantity is where MB = MC (exact numerical MC values implied by the PPC slope).

        

    Economic Growth: Shifting the PPC Outward

    • Causes:

      1. More resources (land, labor, capital).

      2. Improved resource quality (education, health, skills).

      3. Technological advances (better production methods).

    • Growth allows the economy to move from points A, B, C, D, E to A', B', C', D', E' — previously unattainable bundles become feasible.

    Revised Production Alternatives After Growth

    Alternative

    Pizzas (hundred-thousands)

    Industrial Robots (thousands)

    A'

    14

    0

    B'

    12

    2

    C'

    9

    4

    D'

    5

    6

    E'

    0

    8

    Present Choices & Future Possibilities

    • Economy that devotes more resources to “goods for the future” (capital goods, R&D, education) grows faster than one focused on present consumption.

    • Diagrammatically, Futureville chooses a point with high future goods, shifting its PPC outward more rapidly than Presentville.

    International Trade & Specialization

    • By specializing in goods for which it has a comparative advantage and trading for others, a nation can consume beyond its domestic PPC.

    • Trade is therefore an alternative route to higher standards of living without waiting for internal economic growth.

    Comprehensive Summary

    • Scarcity forces individuals and societies to confront the economizing problem.

    • Choices are guided by rational comparisons of marginal benefits and marginal costs.

    • Analytical tools (budget lines, PPCs) illustrate trade-offs, opportunity costs, efficiency, and growth.

    • Long-run living standards depend on resource allocation between present consumption and future-oriented investment, as well as on openness to specialization and trade.

    • Policymakers face three broad options to mitigate scarcity:

      1. Economic Growth (expand resource base & technology).

      2. Improve resource use (raise productive & allocative efficiency).

      3. Curb excessive wants (equity considerations, cultural change).

    These notes encapsulate every major and minor concept presented, along with numerical illustrations, methodological foundations, and real-world implications. They can serve as a standalone study guide for understanding the limits, alternatives, and choices central to economic reasoning.