social influence - influence of other people on our everyday thoughts, feelings, behavior
adopt/adhere to opinions/behaviors of others
conformity - change in beliefs, opinions, behaviors
resulting from perceptions about what other people believe or do
meet cognitive goals —> form accurate knowledge of our surroundings —> informed decisions
affective
ex: Oliver sees Tazannah, Ruby, and Zoe take off their sweater in Ms. Hall’s class because it was too hot. He feels pressured to do the same, even if he does not feel hot.
evolutionary —> increases fitness —> live and work well together
obedience
person-situation interaction
leadership - ability to direct/inspire others to achieve goals