1. Allusion: a brief reference to a person, event, place, or work of art (real or fictional)
Example: Chocolate is my Achilles heel.
2. Analogy: a figure of speech that compares two otherwise unlike things. Analogies are often
used to explain something more complex by comparing it to something that is more simple or
familiar. Example: Finding a trusted friend is like finding a needle in a haystack.
3. Antecedent: In English grammar, the antecedent is the noun or noun phrase to which a
pronoun (he, she, it, they, we, us, them, etc.) refers. In the following example, the pronoun
“him” refers to the antecedent “James”: When I think of James’s hair, I feel envious of him.
4. Antithesis: opposition or contrast of ideas or words in a parallel construction. Example: [W]e
shall . . . support any friend, oppose any foe . . .
5. Audience: the listener, viewer, or reader of a text. Most texts are likely to have multiple
audiences, sometimes referred to as the “primary audience” and “secondary audience(s).”
6. Claim: a statement that can be proved or disproved through supporting evidence. Claims can
be opposed, disagreed with, and argued against, which means they cannot be easily verified
or invalidated.
a. Claim of fact: a claim that asserts that something is true or not true. A claim of fact
must be arguable, which means it cannot be easily verifiable or resolvable. Example:
Eleventh graders contribute more to classroom discussion than tenth graders.
b. Claim of value: a claim that argues that something is good or bad, right or wrong. An
argument of value establishes specific criteria and then shows how the subject meets
the criteria. Example: Excessive standardized testing is detrimental to the education
of students.
c. Claim of policy/action: a claim that proposes a change. Arguments of policy/action
often combine claims of fact, value, and policy. They begin by identifying a problem
(claim of fact), then explain why the problem is a problem (claim of value), and then
argue that a specific change needs to happen (claim of policy/action). Example: We
should make the high school student lounge off-limits to ninth graders because ninth
graders are not mature enough to take advantage of the privilege.
7. Colloquialism: a word or phrase used in everyday conversation and creative writing that is
often considered inappropriate in formal academic writing. Examples: gonna, y’all.
8. Commentary: the explanation provided for how and why evidence supports a claim
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9. Conceit: an extended metaphor in which a speaker compares two unlike things and elaborates
on this comparison over multiple sentences or paragraphs
10. Concession: an acknowledgment that part or all of an opposing argument may be true or
reasonable
11. Connotation: meanings or associations that readers have with a word beyond its dictionary
definition, or denotation. Connotations are usually positive or negative and can inform the
speaker’s tone.
12. Context: the circumstances, atmosphere, attitudes, and events surrounding a text
13. Counterargument: an argument opposing the one a speaker is putting forward
14. Denotation: the literal meaning, or dictionary definition, of a word, not including the feelings
or ideas associated with the word
15. Diction: word choice. One of the ways in which a speaker establishes a tone and style is
through their word choice.
16. Ellipsis: a punctuation mark indicated by three evenly spaced periods (. . .) that indicates the
omission of a word or words from a sentence
17. Evidence: the proof provided in support of a claim
a. Anecdote: a brief story (real or fictional) relayed by a speaker to illustrate a point or
concept
b. First-hand evidence: evidence that is based on something the speaker knows, whether
from personal experience, observations, or general knowledge of events.
c. Quantitative evidence: evidence that can be measured, cited, counted, or otherwise
represented in numbers—for instance, statistics, surveys, polls, and census
information.
d. Second-hand evidence: evidence that is accessed through research, reading, and
investigation, including factual and historical information, expert opinions, and
quantitative data.
18. Exigence: the urgency, importance, and timeliness of the subject
a. Extrinsic exigence: when the urgency, importance, or timeliness of a subject is
obvious and doesn’t need to be explained
b. Intrinsic exigence: when the urgency, importance, or timeliness of a subject is
established in the text by the speaker
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19. Exposition: from the Latin word expositio, which means “setting forth”; a rhetorical mode
that aims to inform or explain something to the audience. Speakers often use the mode of
exposition early in a speech to explain relevant context for their argument.
20. Figurative language: the use of language in a non-literal way; a way of using words to
convey meaning beyond their literal understanding. Figurative language is a broad term that
refers to language that employs figures of speech.
21. Figure of speech: a word or phrase (such as a simile or metaphor) used in a non-literal sense
to convey meaning or heighten effect
22. Hypophora: a rhetorical device in which a speaker asks a question and then answers it.
Hypophora is different from a rhetorical question. In the case of a rhetorical question, a
speaker asks a question but does not answer it because the answer is implied.
23. Inference: a conclusion reached on the basis of evidence and reasoning rather than from
explicit statements or knowledge. One makes an inference based on something that is
implied.
24. Inversion: inverted order of words in a sentence (often takes the form of inverting the regular
subject-verb-object order). Example: United there is little we cannot do in a host of
cooperative ventures. Divided there is little we can do.
25. Irony
a. Verbal irony: when what is said is the opposite of what is meant
b. Situational irony: discrepancy/incongruity between appearance and reality, between
expectation and fulfillment, or between the actual situation and what would seem
appropriate
c. Dramatic irony: discrepancy/incongruity between what a character says or thinks and
what the reader knows to be true
26. Jargon: specialized or technical terminology used in a specific field or industry
27. Juxtaposition: placement of two things closely together to emphasize similarities or
differences. Example: [W]e are the heirs of that first revolution. Let the word go forth . . .
that the torch has been passed to a new generation of Americans—born in this century . . .
28. Line of reasoning: the arrangement/order and logical structure of an argument. A line of
reasoning consists of claims, reasons, evidence, and commentary.
29. Mood: the overall feeling or atmosphere of the text as created through the speaker’s
rhetorical choices, such as their use of imagery and diction
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30. Occasion: the time and place in which a text was spoken or written
Example: Martin Luther King’s “I Have a Dream” speech was delivered on the steps of the
Lincoln Memorial in Washington, DC, during the March on Washington for Jobs and
Freedom on August 28, 1963.
31. Paradox: a statement or proposition that seems self-contradictory, illogical, or absurd but that
expresses a deeper truth or meaning. Paradoxes can be used to grab attention, provoke
thought, or add humor. Example: The only constant is change.
32. Parallelism: similarity of structure in a pair or series of related words, phrases, or clauses.
Example: Let both sides explore. . . . Let both sides, for the first time, formulate serious and
precise proposals. . . . Let both sides seek to invoke. . . . Let both sides unite to heed . . .
33. Parody: a creative work that imitates, comments on, or mocks its subject in an ironic or
satirical way
34. Personification: attribution of a lifelike quality to an inanimate object or idea. Example: . . .
with history the final judge of our deeds . . .
35. Premise: a statement or idea that serves as the foundation for an argument. Premises can be
explicit, meaning they are explicitly stated, or implicit, meaning they are left unsaid. A
speaker can create a disconnect with their audience if they make an argument based on a
premise that is faulty or not clearly apparent.
36. Purpose: the goal/aim the speaker wants to achieve (there can be multiple purposes and,
often, these purposes are linked to different audiences)
37. Qualifier: a word or phrase that tempers or softens a claim. Examples: likely, most likely, in
large part, probably, in most cases.
38. Reason: a statement of logic in support of a claim. Reasons answer the questions “Why do
you say that?” and “What reason can you give me to believe that?” Reasons can be linked to
claims with the word “because” or the phrase “in order to.” It can be helpful to think of
reasons as subclaims—which is to say, claims that support other claims. Example: [Claim] A
liberal arts education is superior because [Reason] it teaches students independent thinking.
39. Refutation: denial of the validity of an opposing argument through reasoning and evidence
40. Rhetoric: “the faculty of observing in any given case the available means of persuasion”
(Aristotle)
41. Rhetorical appeals: techniques used to persuade an audience by emphasizing what they find
most important or compelling
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a. Ethos: Greek for “character”; refers to the expertise, knowledge, experience,
authority, and/or character of the speaker. A speaker’s ethos can be automatic or pre-
established, or it can be established/built in the text. Appeals to ethos seek to
demonstrate and/or establish the credibility or trustworthiness of the speaker;
emphasize/establish shared values between the speaker and audience; and make the
speaker sound reasonable, fair, and thoughtful.
b. Logos: Greek for “embodied thought”; refers to the speaker’s use of reason in their
argument. Appeals to logos offer clear, rational arguments; use specific details,
examples, statistics, expert testimony, charts, and graphs, all of which require
research; define the terms of an argument; identify causal relationships; and often
respond thoughtfully to counterarguments.
c. Pathos: Green for “suffering”; refers to the speaker’s attempt to appeal to the
audience’s emotions, values, desires, hopes, fears, and/or prejudices. Pathetic appeals
engage emotions more than reason; elicit feelings from the audience; often make use
of figurative language, personal anecdotes, and vivid imagery; sometimes include
humor, which can make attempts at persuasion feel less preachy; and tend to be
polemical and propagandistic.
42. Rhetorical choice: a decision made by a speaker to communicate their message and persuade
their audience. Rhetorical choices include not only the use of rhetorical devices but also
decisions about how to arrange, structure, and defend an argument.
43. Rhetorical question: figure of speech in the form of a question posed for rhetorical effect
rather than for the purpose of getting an answer. Unlike in the case of hypophora, a rhetorical
question is not answered by the speaker. Example: Will you join in that historic effort?
44. Rhetorical modes (Modes of discourse): see handout
45. S.O.A.P.S.E.T.: a mnemonic device that stands for Subject, Occasion, Audience, Purpose,
Speaker, Exigence, and Tone. These various elements comprise the primary components of
the rhetorical situation.
46. Speaker: the person or group who creates the text
47. Subject: the main topic of a text (there can be explicit and implicit subjects)
48. Syntax: the arrangement of words and phrases in a sentence
49. Synthesis: carefully considering various viewpoints to create a new and more informed
viewpoint. When you write a synthesis essay, you formulate an argument of your own that
draws, cites, and engages with the arguments of others.
50. Thesis: the overriding claim of an argument
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a. Closed thesis: a statement that identifies the overriding claim of an argument and that
previews the argument’s main points, or subclaims. Closed theses often include use of
the word “because.” Example: Benjamin is an excellent student because he reads the
text closely, takes detailed notes, and studies intently.
b. Open thesis: a statement that identifies the overriding claim of an argument but does
not preview the argument’s main points. Example: Benjamin is an excellent student.
c. Counterargument thesis: a statement that identifies the overriding claim of an
argument and acknowledges/references the existence of a counterargument.
Counterargument theses often include use of “although” or “but.” Effective
counterargument theses often make a concession rather than simply acknowledge
existence of a counterargument. Example: Although Benjamin can be argumentative
in class, he is an excellent student.
d. Closed counterargument thesis: a statement that identifies the overriding claim of an
argument, previews the argument’s main points, and acknowledges/references the
existence of a counterargument. Example: Although Benjamin can be argumentative
in class, he is an excellent student because he reads the text closely, takes detailed
notes, and studies intently for tests.
51. Tone: the speaker’s attitude toward the subject as conveyed by their stylistic and rhetorical
choices
52. Types of Reasoning:
a. Analogical: a type of inductive reasoning that relies on analogy to compare two
things in order to highlight similarities between the two things and/or to highlight the
specific qualities of a given thing. The goal of analogical reasoning is not to create
absolutely certain conclusions but to cite cases and supporting evidence that can
enhance your audience’s understanding about a given thing through comparison to
other more familiar things.
b. Causal (Cause-and-effect): establishing clear and direct relationships between events.
Effective causal reasoning shows the following: (1) the cause occurred before the
effect, (2) the cause led to the effect, and (3) it is unlikely that other causes produced
the effect. It is a speaker’s job to establish clear causal relationships.
c. Conditional: relies on “If A, then B” constructions to posit that B is true if A is true.
Example: If you are a lawyer in the United States, then you must have passed the bar
exam. Flawed conditional reasoning example: If you passed the bar exam, then you
must be a lawyer.
d. Deductive: reaching a conclusion by starting with a general principle or universal
truth (a major premise) and applying it to a specific case (a minor premise). If the
major and minor premises in deductive reasoning are true, then the conclusion is
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logically valid; however, if either the major or minor premise is false or questionable,
then the conclusion is subject to challenge.
e. Inductive: arranging an argument so that it leads from particulars to universals.
Inductive reasoning draws on specific cases to reach a conclusion and involves
collecting evidence and then drawing an inference based on that evidence. Effective
inductive reasoning requires referencing sufficient concrete examples; otherwise, the
speaker risks sounding like they’re making a hasty generalization. An argument
structured inductively cannot lead to certainty, only probability.
53. Voice: the distinctive perspective and style of a speaker
Nonessential Terms
1. Anachronism: a person, thing, event, or custom that is placed in a historical time when it
does not belong. Example: a knight wearing a wristwatch in a medieval movie.
2. Anaphora: repetition of a word or phrase at the beginning of successive phrases, clauses, or
lines. Example: . . . not as a call to bear arms, though arms we need—not as a call to battle,
though embattled we are . . .
3. Antimetabole: repetition of words in reverse order. Example: [A]sk not what your country
can do for you—ask what you can do for your country.
4. Aphorism: a brief, concise statement that expresses a general truth or moral principle.
Example: Actions speak louder than words.
5. Apostrophe: a rhetorical device in which a speaker addresses a person or thing that is not
present or is personified. Example: O wild West Wind, thou breath of Autumn’s being!”
6. Asyndeton: omission of conjunctions between coordinate phrases, clauses, or words.
Example: [W]e shall pay any price, bear any burden, meet any hardship, support any friend,
oppose any foe to assure the survival and success of liberty.
7. Chiasmus: a reversal of grammatical structures in successive phrases or clauses. Chiasmus is
similar to antimetabole, but, unlike antimetabole, chiasmus does not involve the repetition of
words. Example: “Despised, if ugly; if she’s fair, betrayed.”
8. Didactic: a written or spoken work that is designed to teach people something
9. Epithet: an adjective or phrase that is used to express a characteristic of a person or thing.
Example: Ivan the Terrible
10. Euphemism: a rhetorical device that uses figurative language to replace words or concepts
that are considered unpleasant or inappropriate with more agreeable or less offensive
substitutes. Example: “senior citizen” is a euphemism for “older person”
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11. Hyperbole: deliberate exaggeration used for emphasis or to produce a comic or ironic effect;
overstatement to make a point. Example: I’ve told you a million times to clean up that mess.
12. Idiom: a phrase that is common in a language or culture that means something different from
how it literally sounds. Example: The early bird gets the worm.
13. Invective: a literary device in which the speaker attacks or insults a person or thing using
abusive language
14. Litotes: a rhetorical device that uses understatement to convey meaning, often by expressing
the negative of the contrary of an affirmative statement. A litotes deliberately makes
something sound less intense or extreme, often as a form of comedy or irony. For example,
the phrase “That wasn’t half bad” uses negative phrasing to indicate that something was
actually very good.
15. Logical fallacies: statements that fail to establish logical connections between the claim and
evidence used to support the claim
a. Ad hominem: Latin for “against the man”; a logical fallacy that refers to the specific
diversionary tactic of switching the argument from the issue at hand to the character
of the other speaker. If you argue that a park in your community should not be
renovated because the person supporting it was arrested during a domestic dispute,
then you are guilty of an ad hominem appeal.
b. Ad populum (bandwagon appeal): a logical fallacy in which the evidence boils down
to “everybody’s doing it, so it must be a good thing to do.” Example: You should vote
to elect Rachel Johnson—she has a strong lead in the polls!
c. Appeal to false authority: a logical fallacy that occurs when someone who has no
expertise to speak on an issue is cited as an authority. A TV star, for instance, is not a
medical expert, even though pharmaceutical advertisements often use celebrity
endorsements.
d. Begging the question: a logical fallacy in which a claim is based on evidence or
support that is in doubt. It “begs” a question whether the support itself is sound.
Example: Giving students easy access to a wealth of facts and resources online
allows them to develop critical thinking skills.
e. Circular reasoning: a logical fallacy in which the speaker repeats the claim as
evidence. Example: You can’t give me a C; I’m an A student!
f. Either/or (false) dilemma: a logical fallacy in which the speaker presents two extreme
options as the only possible choices. Example: Either we agree to higher taxes, or our
grandchildren will be mired in debt.
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g. Faulty analogy: a logical fallacy that occurs when an analogy compares two things
that are not comparable. For instance, to argue that because we put animals who are
in irreversible pain out of their misery we should do the same for people asks the
reader to ignore profound differences between animals and people.
h. Hasty generalization: a logical fallacy in which a faulty conclusion is reached based
on inadequate evidence. Example: Smoking isn’t bad for you; my great aunt smoked a
pack a day and lived to be 90.
i. Post hoc ergo propter hoc: Latin for “after which therefore because of which”; a
logical fallacy in which the speaker claims that something is a cause just because it
happened prior to something else. One may loosely summarize this fallacy by saying
that correlation does not causation. Example: We elected Johnson as president, and
look where it got us: hurricanes, floods, stock market crashes.
j. Red herring: when a speaker skips to a new and irrelevant topic to avoid the topic of
discussion
k. Straw man: a logical fallacy that occurs when a speaker chooses a deliberately poor or
oversimplified example to ridicule and refute an idea. Example: Politician X proposes
that we put astronauts on Mars in the next four years. Politician Y ridicules this
proposal by saying that his opponent is looking for “little green men in outer space.”
16. Metonymy: figure of speech in which the name of an object or concept is replaced with a
word closely related to or suggested by the original. For example, the word “crown” refers to
the “king” in the following: example: The power of the crown was mortally weakened.
17. Onomatopoeia: a rhetorical device that uses words that sound like the things they describe.
Examples: buzz, gargle, zap.
18. Oxymoron: paradoxical juxtaposition of words that seem to contradict one another. Example:
But this peaceful revolution . . .
19. Polemic: a combative style of speaking or writing that uses forceful language to support a
position and undermine an opposing one
20. Reservation: the part of an argument that explains the terms and conditions necessitated by
the qualifier
21. Rogerian argument: Developed by psychiatrist Carl Rogers, Rogerian arguments are based
on the assumption that having a full understanding of an opposing position is essential to
responding to it persuasively and refuting it in a way that is accommodating rather than
alienating.
22. Satire: the use of humor, irony, exaggeration, or ridicule to expose and criticize faults or
vices
23. Sentence types
a. Cumulative sentence: sentence that completes the main idea at the beginning of the
sentence and then builds and adds on. Example: But neither can two great and
powerful groups of nations take comfort from our present course—both sides
overburdened by the cost of modern weapons, both rightly alarmed by the steady
spread of the deadly atom, yet both racing to alter that uncertain balance of terror
that stays the hand of mankind’s final war.
b. Hortative sentence: sentence that urges, exhorts, entreats, implores or calls to action.
Example: Let both sides explore what problems unite us instead of belaboring those
problems which divide us.
c. Imperative sentence: sentence used to command or enjoin. Example: My fellow
citizens of the world: ask not what America will do for you, but what together we can
do for the freedom of man.
d. Periodic Sentence: sentence whose main clause is withheld until the end. Example:
To that world assembly of sovereign states, the United Nations, our last best hope in
an age where the instruments of war have far outpaced the instruments of peace, we
renew our pledge of support . . .
24. Syllogism: a logical structure that uses a major premise and minor premise to reach a
necessary conclusion. Major Premise: Exercise contributes to better health. Minor Premise:
Yoga is a type of exercise. Conclusion: Yoga contributes to better health.
25. Synecdoche: figure of speech that uses a part to represent the whole. Example: In your
hands, my fellow citizens, more than mine, will rest the final success or failure of our course.
26. Warrant: the part of an argument that expresses the assumption necessarily shared by the
speaker and audience.
27. Zeugma: use of two different meanings of the same word in the same sentence. Example: He
carried a strobe light and the responsibility for the lives of his men.