E-commerce

Consumer Act of the PH (R.A. No. 7394)

- law that provides certain privileges for Seniors, PWD, and all consumers in general

Consumer Privileges

- benefits or advantages that businesses offer to customers

• Discount Privileges

• Loyalty Programs

• Extended Warranties

• Special Services

• Discount Privileges

- price reduction offered to SCs, PWDs, Students

Republic Act. No. 9994

- Expanded Senior Citizen Act of 2010

- Senior Citizen

Republic Act. No. 10754

- July 27 2015

- An Act Expanding the Benefits and Privileges of Persons with Disability (PWD)

20% Discounts w/ Vat-Exemption Granted to SCs and PWDs

- Medicine and medical supplies

- Professional fees of attending physicians

- Professional fees of professional health workers

- Medical and dental services, diagnostic and laboratory fees

- Fare

- Utilization of Services

- Admission fees on theater, cinemas, concert halls,

- Food, drinks, and other consumable foods

- Funeral and burial services

Discount Requirements

- Senior Citizen ID

- Purchase Slip Booklet

- Updated Doctor's Prescription

- Authorization Letter

General Guidelines for Claiming Discounts and Privileges

• Senior Citizen

- Senior Citizen ID, issued by Office of the Senior Citizen Affairs (OSCA)

• PWD

- PWD ID, issued by LGUs through the Persons with Disability Affairs Office (PDAO)

• Loyalty Programs

- system that give returning customers special perks

- R.A. 7394, under consumer rights, businesses must provide clear and accurate info about loyalty programs, w/ terms and conditions such as points expiration date

ex:

- SMAC

- South

- Watsons

- Shell Go

- PureGold

• Extended Warranties

- additional time provided to customers to return or exchange a product if it is defective

• Special Services

- Priority queues, free delivery, or additional support that enhances the shopping or service experience

Sample Online Discounts

- Percentage Off (reduces price by a set percentage)

- Fixed Amount Off (deducts specific amount)

- BOGO Deals (Buy One Get One)

- Free Shipping (eliminates delivery costs)

- Loyalty Rewards (points-based system)

Advantages for Retailers

- Customer Loyalty

- New Customer Acquisition

- Inventory Management

- Sales Volume Growth

Positive Reputation

- offering customer privileges

Competitive Advantage

- providing unique customer privileges can set businesses apart from competitors

Legal Compliance

- businesses that comply w/ consumer protection laws, avoid potential fines or legal issues

Seasonal Discount Trends

- Back-to-School

- End-of-Season

- Holiday Promotions