maslows

Motivation

Motivation: Motivation refers to the individual, internal process that drives people to apply individual effort over a sustained period of time

Maslow’s Hierarchy of Needs

Maslow was a psychologist who believe that all people have needs to be satisfied, and that everything we do works towards satisfying one of those needs. 

Maslow’s Hierarchy of Needs: refers to Maslow’s sequence of human needs in the order of their importance, containing five levels of needs.

A need is defined simply as a personal requirement.

He categorised these needs into a hierarchy, and argued people would work towards satisfying one level before being able to move onto another level.

Remember: our bottom levels are base level needs, moving up to higher order needs.

1. Physiological needs (bottom level 

2. Safety needs 

3. Social needs 

4. Esteem needs 

5. Self-actualisation needs (top level)

Self-actualisation are the desire of an individual to reach their full potential through creativity and personal growth

Esteem needs are an individual’s desires to feel important, valuable and respected

Social needs are the desires for a sense of belonging and friendship among groups, both inside and outside the workplace.

Safety needs are the desires for protection from dangerous of threatening environments

Physiological needs are the basic requirements for human survival, such as food, water, and shelter

Safety Needs:

• Provide safe working conditions (for safety) 

• Provide job security so people can afford houses/rent etc.

• Provide psychologically safe workplace (no bullying/harassment)

Physiological Needs:

Pay a livable wage so people can afford food, water etc.

Esteem Needs:

• Esteem is satisfied when work is appreciated or given recognition. 

  • Examples include additional responsibility, promotion or added status.

Social Needs:

• Provides opportunities to meet people and form relationships to create a sense of belonging.

  • Examples include teamwork, involvement in decision-making, supportive management. 

Self-Actualisation Needs:

• Self-actualisation is about an employee reaching full potential. 

• To meet this need, businesses must encourage personal growth and development. 

  • Examples include interesting and creative jobs or opportunities for advancement

• This level is focused on INTRINSIC motivation

How does this motivate people?

• Maslow argued that each level of need will act as a source of motivation while it remains unsatisfied. 

• Once a level of need is satisfied, it is no longer a motivator.