three forces
technology, globalization and social responsibility
What Can We “Market”?
GOODS, SERVICES, EXPERIENCES, PEOPLE, EVENTS, PLACES, EVENTS, PLACES, INFORMATION, IDEAS, COMPANIES, INDUSTRIES
5 C’s
CUSTOMER, COMPANY, CONTEXT, COLLABORATORS, COMPETITORS
STP
SEGMENTATION, TARGETING POSITIONING
4P’s
PRODUCT, PRICE, PLACE, PROMOTION
PRE-PURCHASE - EVENTS
PURCHASE
POST-PURCHASE
CUSTOMER INVOLVEMENT
LOW, MEDIUM, HIGH
Knowt
