Emerged from laboratory studies of animals and humans.
Minimized speculation in favor of empirical data.
Focused exclusively on observable behavior.
Avoided hypothetical constructs and ensured behavior is lawfully determined.
Emphasized that behavior is a product of environmental stimuli.
Born in Susquehanna, Pennsylvania in 1904.
As a child, constructed gadgets, played music, and wrote novels.
Attended Hamilton College, earning a BA.
Earned his PhD in psychology at Harvard in 1931.
Accepted first job at age 32, teaching at the University of Minnesota.
Published "The Behavior of Organisms" in 1938.
Invented the controversial baby tender.
Trained pigeons to guide bombs into enemy ships during World War II (demonstrated in 1944).
Realized his writing ambition with "Walden Two."
Also taught at Indiana University and Harvard.
Died in 1990 from Leukemia.
E.L. Thorndike: Introduced the Law of Effect.
John B. Watson:
Argued that behavior can be studied objectively.
Advocated for the exclusion of consciousness and introspection in scientific studies of behavior.
Proposed that psychology's goal is to predict and control behavior via stimulus-response studies.
Philosophy of Science: Allows for the interpretation of behavior, not the explanation of its causes.
Characteristics of Science:
Cumulative
Values empirical observation
Rejects authority
Demands intellectual honesty and suspends judgment.
Seeks order and lawful relationships through prediction, control, and description.
Classical Conditioning:
A specific, identifiable stimulus elicits a response from the organism.
A neutral (conditioned) stimulus is paired with an unconditioned stimulus until it elicits a previously unconditioned response.
Operant Conditioning:
Shaping: Uses rewards for successive approximations toward a desired behavior.
Key conditions:
The antecedent (the environment/setting).
The behavior itself.
The consequence of the behavior.
Operant discrimination: Variation in environment and personal history affects behavioral responses.
Stimulus generalization: Generalization of responses across similar stimuli.
Reinforcement:
Strengthens the behavior and rewards the person.
Two types:
Positive Reinforcement: Introduces a rewarding stimulus.
Negative Reinforcement: Removes an aversive stimulus to increase behavior.
Punishment:
Presentation of an aversive stimulus to decrease behavior.
Comparing Punishment and Reinforcement:
Conditioned Reinforcers: Environmental stimuli that gain their reinforcing ability through association with primary reinforcers.
Generalized Reinforcers: Reinforcers associated with more than one primary reinforcer.
Schedules of Reinforcement:
Fixed-ratio
Variable-ratio
Fixed-interval
Variable-interval
Extinction: The weakening of a previously acquired response due to nonreinforcement.
Natural Selection and Cultural Evolution.
Inner States:
Self-awareness, drives, emotions, purpose, and intention.
Complex Behavior:
Higher mental processes, creativity, unconscious behavior, dreams, social behavior.
Control of Human Behavior:
Social control and self-control.
Counteracting Strategies:
Escape, revolt, passive resistance.
Inappropriate Behaviors:
Excessive vigor, excessive restraint, blocking reality, self-deluding responses, self-punishment.
Viewed as a major obstacle to a scientific study of human behavior.
Involves therapists reinforcing slight improvements in behavior.
Active role in treatment with behavior modification techniques that highlight positive consequences of certain behaviors and aversive effects of others.
How Conditioning Affects Personality:
Tidey, O’Neil & Higgins (2000): Values of reinforcers can change.
How Personality Affects Conditioning:
Philip Corr (2002): Responses to reinforcers vary by personality.
Reinforcement and the Brain:
Beaver et al. (2009): Behavioral activation correlates with brain activation in response to rewards.
Skinner’s Theory:
Very high on generating research, guiding action, and internal consistency.
High on falsifiability but moderate on organizing knowledge.
Difficult to rate parsimony.
Emphasizes determinism over free will.
Optimism over pessimism.
Causality over teleology.
Unconscious over conscious influences.
Social influence over biological factors.
Uniqueness over similarity among individuals.
Consider a behavior or habit that needs change.
Identify effective forms of reinforcement and punishment to change that behavior or habit.