STUDY ALL SET PRODUCTS AND THEORISTS

STUDY TERMINOLOGY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

STUDY DEMOGRAPHICS, PYSCHOGRAPHICS

section a- lang and representation

1hr 15mins

2 questions

media language- more technical audio codes, visual codes, shot types, camera angles, editing, mise-en-scene, cultural references, genre

media representation- Stuart hall. hooks, Zoonen, more theoretical

gender, stereotypes, ethnicity

will be shown a video or print (unseen)

given a language question

30 marker and 15 marker

then one question of a representation in ONLY ONE set product: tide, kov, marketing- super human, music video- riptide, formation, newspapers- haven’t covered section A yet

section- b 1 hour

6-7 questions

contextual stuff

step questions

A- e.g. name one…

B- e.g. what is meant by horizontal and vertical integration…

C- or C & D

Essayish questions

1 minute per mark

audiences’ response - active, passive, demographics (ABC1C2…), psychographics (interests, left and right wing)

how audiences are targeted and attracted

gerbner- cultivation theory

reception theory

industries- process of distribution, ownership patterns e.g. oligoplys…, regulation, horizontal and vertical distribution

rupert murdoch

regulation of set products

FILM IS ONLY SECTION B (independent vs conglomerate, codes and conventions)

Newspapers is MOSTLY section B

regulation