structure

10/12 marker

• define the concept

• on one hand - point → explain → limitations, it depends on

• on the other hand - Point → explain → limitations, it depends on

• conclusion - answer question and justify why

4 markers

kn, ½ An, ½ Ap

1.1.1 → The Market

niche market → a smaller market, usually within a large market or industry

mass market → a very large market in which products with mass appeal are targeted