kenedy and the new frotnier
Election of 1960
Candidates: John F. Kennedy (Democrat) vs. Richard Nixon (Republican)
Nixon: experienced vice president under Eisenhower, anti-communist, supported continuity
Kennedy: younger, less experienced, emphasized change and reform (“New Frontier”)
Key factors
First televised debates in U.S. history
TV viewers favored Kennedy (appearance, confidence)
Radio listeners favored Nixon (arguments)
Extremely close election
~0.2% popular vote difference
Kennedy won key large states → more electoral votes despite winning fewer states
Result
Kennedy victory due to media advantage, charisma, and coalition support (including African Americans)
The New Frontier
Kennedy’s program focused on:
Economic growth
Social reform
Civil rights
Scientific advancement (especially space)
Limitation
Weak mandate + opposition from conservative Democrats in Congress → many proposals blocked
Kennedy Administration
Known as “Best and Brightest” (young, highly educated advisors)
Key figures:
Robert Kennedy (Attorney General)
Robert McNamara (Defense)
Dean Rusk (State)
Issue
Intellectual strength did not translate into legislative success
Domestic Policy
Successes
Increased minimum wage
Expanded Social Security
Housing Act (urban development funding)
Executive order banning housing discrimination (1962)
Increased funding for NASA
Failures
Healthcare for elderly (Medicare-type plan blocked)
Federal education funding expansion blocked
Economic Policy
Increased federal spending (military + technology)
Outcomes:
Reduced unemployment
Strong economic growth by 1963
Trade Expansion Act (1962): lowered tariffs, boosted trade with Europe
Proposed tax cuts (passed after his death)
Foreign Policy
Dual approach: diplomacy + military strength
Peace efforts
Peace Corps (volunteers in developing nations)
Alliance for Progress (aid to Latin America)
Military actions
Increased defense budget (~20%)
Expanded nuclear arsenal
Created Green Berets
Major crisis
Cuban Missile Crisis (1962): nuclear standoff with Soviet Union
Space Race
Began after Soviet Union launched Sputnik (1957)
U.S. created NASA (1958)
USSR: first human in space (Yuri Gagarin, 1961)
Kennedy goal: land a man on the moon by 1970
Achieved in 1969 (Apollo 11)
Civil Rights Movement (Kennedy Era)
Context
Jim Crow segregation in the South
Voting suppression and racial violence
Federal role
Kennedy administration increasingly enforced civil rights laws
Federal troops used when necessary
Key Organizations
SCLC: led by Martin Luther King Jr., nonviolent protest
SNCC: student-led activism (sit-ins, voter registration)
NAACP: legal challenges
CORE: organized Freedom Riders
Major Events
1960: Greensboro sit-ins → spread of desegregation protests
1961: Freedom Riders → enforcement of desegregated travel
1962: James Meredith integrates University of Mississippi
1963: Birmingham Campaign → national outrage at police brutality
1963: March on Washington → King’s “I Have a Dream” speech
Martin Luther King Jr.
Leader of nonviolent resistance
Influenced by Gandhi and Thoreau
Strategies:
Civil disobedience
Mass protest
Moral appeal
Impact
Raised national awareness
Pressured federal government to act
Kennedy and Civil Rights
Supported civil rights publicly (1963 speech)
Proposed civil rights legislation
Limitation
Bill stalled in Congress
Outcome
After his death, Lyndon B. Johnson passed Civil Rights Act (1964)
Kennedy’s Legacy
Weakness
Limited number of laws passed
Strength
Set direction for major changes:
Civil rights progress
Space Race success
Economic growth
Long-term impact
Johnson’s Great Society programs
Moon landing achievement
Expansion of civil rights in the U.S.