Module4_Resume_SelfMarketing-Resume-Cover Letter-Website-Social Media-General Marketing

Page 1: Introduction to Marketing You and Your Business

• Overview of key components:

  • Resume

  • Cover Letter

  • Website

  • Social Media

  • General Marketing

Page 2: Resume Basics

• Emphasizes the importance of a well-crafted resume as an essential marketing tool for personal branding and career opportunities.

Page 3: Sample Resume of Arnold Schwarzenegger

• Contact Information:

  • Arnold Schwarzenegger, CA, USA

  • Email: holtTerminator@gmail.com

• Professional Statement:

  • Describes Arnold as a former bodybuilder and action star seeking roles as a double agent, with skills in Microsoft Excel and PowerPoint.

• Experience:

  • Governor of California:

    • Legislative duties include passing, repealing, and drafting laws.

    • Significant contributions to economic growth.

  • British Secret Service, Intelligence Operative:

    • Responsibilities include protecting national interests and liaising with international intelligence.

    • Notable achievements in preventing terror attacks and managing crises.

  • Royal Navy, Commander:

    • Managed special intelligence operations for national security.

    • Led elite teams in various international conflicts.

• Skills:

  • Languages: English (Native), French (Fluent), Russian, Spanish (Advanced), German (Fluent)

  • Helicopter License

• Awards:

  • Royal Naval Marksman, black belt in martial arts, downhill skiing champion.

• Education:

  • Masters from University of Geneva, O Levels from College, Windsor, UK.

Page 4: Resume Types

• Master Resume:

  • Continually updated document used for creating tailored resumes.

• Types of Resumes:

  • Chronological: Ideal for upward moves in the same industry.

  • Functional: Suitable for career shifts.

  • Curriculum Vitae (CV): Detailed account of professional history.

  • Combination: Merges chronological and functional approaches.

Page 5: Current Trends in Resumes

• Emphasis on performance-driven summaries and quantifiable outcomes.

• Incorporation of industry keywords from job descriptions.

• Suggestions for format:

  • Use PDF for submission.

  • Tailor LinkedIn profiles according to professions.

• Importance of customizing objective statements and utilizing action words.

• Focus on accomplishments rather than responsibilities.

Page 6: Content to Exclude from Resumes

• Suggestions on what to omit:

  • Specific job duties except where absolutely necessary.

  • Photographs (varies by culture).

  • Personal family details.

  • Irrelevant hobbies or interests.

  • Outdated work history (more than 20 years).

  • The phrase "References upon Request."

• Reminder to proofread extensively.

Page 7: Resume Presentation

• Importance of a streamlined, organized look:

  • Easy-to-read format with appropriate font styles and sizes.

  • Skim-friendly layout (30 seconds to 2 minutes attention span).

  • Use bold/italic font for emphasis and to organize information visually.

Page 8: Resources for Resume Examples

• Websites offering templates and guidance:

  • novoresume.com

  • resumegenius.com

  • Educational Career Center - Forsyth Tech.

Page 9: Cover Letters Overview

• Importance of a well-written cover letter in making a favorable first impression.

• Key aspects to include:

  • Objective statement tailored to the job.

  • Customized to each job application.

  • Recommendations for PDF formatting and inclusion with the resume.

Page 10: Cover Letter Best Practices

• Customize cover letter according to job descriptions.

• Include essential keywords and highlight relevant experience.

• Consistently submit with resumes in one file when possible.

Page 11: Website and Social Media Importance

• Discussing the necessity of having an online presence for businesses and professionals.

• Reflection on businesses without websites and consumer expectations.

Page 12: Characteristics of a Good Website

• Considering personal preferences and effective website designs.

• Data from a 2012 survey indicating consumer attitudes towards website quality.

  • Mentioned factors regarding poor website impressions.

Page 13: Demands of Modern Consumers

• Consumers expect high-quality web experiences.

• Importance of continually updating websites as a portfolio and engaging help when necessary.

Page 14: Social Media Platforms

• List of social media platforms beneficial for professional presence:

  • LinkedIn, Instagram, Facebook, Houzz, Pinterest, Etsy, and others.

Page 15: Professional vs. Personal Online Presence

• Guidance on maintaining a separation between professional and personal content.

• Potential employer scrutiny of online activities.

Page 16: Managing Social Media Efforts

• Recommendations against overwhelming oneself with multiple platforms.

• Value of quality over quantity in online presence and examples of effective organization.

Page 17: Marketing Beyond the Web

• Importance of both physical and digital marketing materials:

  • Business Cards, Letterhead, Flyers, Brochures.

Page 18: Project Documentation

• Regularly photograph projects for documentation.

• Consider hiring professionals for major projects.

• Importance of backing up and periodically updating materials.

Page 19: Professional Memberships and Competitions

• Value of joining professional organizations and competing.

Page 20: References for Marketing Associations

• List of professional associations in marketing for further guidance:

  • American Institute of Architects, American Marketing Association, etc.

Page 21: Next Steps for Students

• Practical action plan for job searching and drafting application materials:

  1. Find an entry-level design position.

  2. Save job details and draft tailored resume and cover letter.

  3. Submit for feedback and revise accordingly.

Page 22: Presentation Acknowledgments

• Mentions sources and contributors to the presentation content.