Untitled Flashcards Set
Opioid overdose deaths rose after 2010 after Purdue took oxycontin off the market, introduced a new pill with different coating. Patent was about to expire, many users switched to street drugs like heroin
Marketing
Vital signs
4 traditional vital signs
Temperature
Pulse
Respiration
Blood pressure
Can all be objectively measured
Sacklers launched a campaign to add pain which cannot be measured objectively as the 5th vital sign
1980 letter in New England Journal of Medicine
Short letter speaking of low incidence of addiction
Letter, not journal article
Evidence used in letter was tested only in hospital
If you are in pain, oxycontin is not addictive
"opiophobia" fear of opioids
Pseudoaddiction
Not addiction, simply in pain and need dose increased
Curtis Wright
FDA official
Met with Purdue officials and let them help write memo for licensing oxycontin
Delayed coating made drug safe
1995 FDA approved oxycontin
1997 Wright took a job with Purdue paying $300,000
Target doctors
Sales reps
Trips
Lunch
Free samples
Ghost writing, fees to med school authors
Weak FDA oversight, DEA
Dangers of oxycontin
Time release coating allowed for more drug
Controlling the regulatory environment
Hire regulators to industry
Donations to members of congress
Write questions for members of congress
Members of congress target individual officials
Astroturf groups (looked like grassroots, secretly funded
American pain foundation (90% funded by Purdue Pharma)
Study of opiate users in US
2.5 million had opiate use disorder
22% got medications; methadone, nalextrone, buprenorphine
More than 80,000 people dying every year
white adults 14 times more likely to receive medications than black adults
Black people more likely to be prescribed methadone than suboxone
Methadone often taken in person in clinic in morning
Suboxone
Can't mix alcohol, valium, other opioids, antidepressants
Tooth decay
Sacklers tried to buy into suboxone
Purdue tried to buy suboxone; could not
Settlement
In years before case concluded, $10.4 billion transferred from Purdue to Sacklers in a way that was hard to trace
Purdue declared bankruptcy in 2019
Sacklers owned other companies in 40 countries, including Mundipharma
Biggest seller oxycontin
Looking at emerging countries with wealth
India, China
$6 billion over 18 years in turn for complete indemnity (cannot be in trouble for anything else) (overruled)
Sacklers left with $10.8 billion
Sackler art galleries
Guggenheim, MET, Louvre, Harvard
Nan Goldin's campaig

n persuaded many major museums, art galleries to remove the Sackler name