Chapter 11: Monopoly
Pure Monopoly Characteristics
- Number of sellers: One
- Product: Can be homogeneous or differentiated.
- Price control: Price maker (controls the price).
- Entry: Blocked entry.
- Competition: Primarily non-price competition.
Near-Monopolies Examples
Examples of near-monopolies include:
- Facebook
- Microsoft
- Intel
- Google
- Amazon
- Nvidia
- Western Union
- De Beers
- Professional sports teams
- Airline service in small towns
Why Monopolies Exist: Barriers to Entry
Monopolies exist because barriers to entry prevent other firms from entering the industry. Barriers to entry:
- are factors that prohibit firms from entering an industry.
Examples of Barriers to Entry
- Economies of scale: Significant economies of scale may lead to a natural monopoly.
- Legal barriers to entry: Patents and licenses.
- Ownership of essential resources: Control over crucial resources.
- Pricing and other strategic barriers to entry: Predatory pricing.
Economies of Scale
- When economies of scale are extensive, market demand might not support numerous competing firms, each producing at the minimum efficient scale.
- A single natural monopoly can achieve the lowest long-run average total cost.
Bonus Point 130
A monopoly is most likely to emerge and be sustained when economies of scale are large relative to market demand.
Legal Barriers to Entry
- Patents: Exclusive right of an inventor to use or allow others to use their invention.
- Purpose of patents: Incentivize innovation by granting temporary monopoly power.
- Examples: Pharmaceutical drugs(exclusive rights to manufacture and sell the drug), technological inventions.
- Licenses: Government-issued limitations on industry entry.
- Examples: Liquor licenses, tobacco licenses, broadcasting licenses.
Historical Monopoly Examples
- Standard Oil
- De Beers (diamonds)
- Alcoa (aluminum)
Pricing and Other Strategic Barriers to Entry
- Predatory Pricing: Selling a product at a very low price to drive competitors out of the market.
- Examples:
- Walmart selling certain items below cost to eliminate local stores.
- NWA (Northwest Airlines) reducing ticket prices to push Spirit Airlines out of business.
Bonus Points on Barriers to Entry
- Barriers to entry can result from government regulation.
- Barriers to entry are the basis for monopoly.
Monopoly Demand
- The demand curve facing a monopolist is the market demand curve.
- The market demand curve is downward sloping.
- A monopolist is a price maker.
- To sell more, the monopolist must lower the price.
Revenue and Demand Schedule
Price | Quantity | Total Revenue | Marginal Revenue |
---|
11 | 0 | 0 | |
10 | 1 | 10 | 10 |
9 | 2 | 18 | 8 |
8 | 3 | 24 | 6 |
7 | 4 | 28 | 4 |
6 | 5 | 30 | 2 |
5 | 6 | 30 | 0 |
4 | 7 | 28 | -2 |
3 | 8 | 24 | -4 |
2 | 9 | 18 | -6 |
1 | 10 | 10 | -8 |
0 | 0 | 0 | |
Marginal Revenue in Monopoly
- Marginal revenue (MR) is the additional revenue from selling one more unit.
- The slope of MR is twice the slope of the demand curve.
- MR is less than price in monopoly.
- MR is equal to price in pure competition.
Profit-Maximizing Rule
Profit-maximizing rule for unregulated monopolist: Produce where marginal revenue (MR) equals marginal cost (MC).
Bonus Point 134
The profit-maximizing monopolist will set its price where MR=MC.
Bonus Point 135
Total revenue for a profit-maximizing monopolist will be price times quantity ( P
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egmedspace Q ).
Bonus Point 136
Profit for a profit-maximizing monopolist will be total revenue minus total cost ( ( TR - TC) ). ( JM
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Additional Notes
- Economic profit can be sustained in the long run for a monopolist due to blocked entry.
- Economic profit is zero in the long run for a purely competitive firm.
- No monopoly supply curve exists because monopolists do not have a supply curve that is independent of demand.
- Profit-maximizing price is not necessarily the highest possible price. It is where MR = MC.
- A monopolist can face a loss if demand is low or costs are high.
Monopolist Facing a Loss
A monopolist may face a loss if demand decreases or ATC increases such that there is a loss per unit.
Bonus Point 137
A profit-maximizing monopolist facing a loss should continue producing to minimize losses if price is greater than average variable cost.
Pure Competition vs. Pure Monopoly
Comparison
Given the same costs and demand:
- Monopoly price ( Pm ) > Competitive price ( Pc )
- Monopoly quantity ( Qm ) < Competitive quantity ( Qc )
Cost Differences
Costs for pure competition and monopoly often differ due to:
- Economies of scale (due to high fixed costs, network effects)
- X-inefficiency (organizational slack in monopolies)
- Rent-seeking expenditures (spending to maintain monopoly power, like lobbying)
- Technological advance (can be faster or slower in monopolies depending on incentives)