WRONG MC QUESTIONS

Question 6

The advantage to a business that uses opt-in email to promote its products is that the business can

Option A: Customize offers

Option B: Influence demographics

Option C: Predict trends

Option D: Control sales

Correct Answer: A

Explanation for Correct Answer: Opt-in emails allow businesses to personalize promotions, tailoring content based on customer preferences and behaviors, which enhances relevance and engagement, making customers more likely to respond positively.

Question 8

Jamie is a loyal customer of Glamor Girl cosmetics. She purchases every new product the company releases, writes glowing reviews online, and tells her friends and family to try the brand's cosmetics. Jamie could be described as a

Option A: Potential customer

Option B: Late adopter

Option C: Brand evangelist

Option D: Discount customer

Correct Answer: C

Explanation for Correct Answer: A brand evangelist actively promotes a brand through word-of-mouth and positive reviews, much like Jamie does for Glamor Girl. This level of loyalty and enthusiasm helps spread brand awareness and credibility, influencing others to try the products.

Question 10

What is the main purpose of encouraging feedback during an employee training session?

Option A: To ensure employees understand the material

Option B: To identify employees with leadership skills

Option C: So employees can evaluate the training session

Option D: So employees can build better relationships

Correct Answer: A

Explanation for Correct Answer: Encouraging feedback in a training setting verifies that employees grasp the material, which can help identify areas needing further clarification. Understanding ensures that employees are equipped to apply what they've learned effectively in their roles.

Question 11

In persuasion, what technique should you follow to be ready to answer questions and give proof?

Option A: Attract attention

Option B: Be reasonable

Option C: Make it personal

Option D: Do your homework

Correct Answer: D

Explanation for Correct Answer: “Doing your homework” in persuasion involves thoroughly understanding the topic, anticipating questions, and providing strong proof to support arguments. This preparation increases credibility and effectively addresses counterarguments.

Question 15

Reliability, courtesy, and competence are primary factors that a company should consider when it develops strategies to

Option A: Evaluate its customers' experiences

Option B: Personalize its mass advertising messages

Option C: Improve the competition's market share

Option D: Comply with local ordinances

Correct Answer: A

Explanation for Correct Answer: Factors such as reliability, courtesy, and competence are essential for enhancing customer experiences. When a company prioritizes these elements, it can more effectively assess and improve customer satisfaction, impacting long-term loyalty.

Question 20

Which of the following parts of a business plan includes the history of the business:

Option A: Strategy and implementation

Option B: Market analysis

Option C: Company description

Option D: Executive summary

Correct Answer: C

Explanation for Correct Answer: The company description section of a business plan includes the business’s history, providing context on its foundation, growth, and development, which is essential information for investors or partners reviewing the plan.

Question 23

What type of law addresses issues that interfere with a firm's right to do business?

Option A: Environmental

Option B: Criminal

Option C: Judiciary

Option D: Tort

Correct Answer: D

Explanation for Correct Answer: Tort law addresses interference with a firm’s right to do business, protecting against civil wrongs like defamation or business interference, which can harm a company's operations or reputation.

Question 25

When businesses divide the change in total revenue by the marginal product, they are calculating the

Option A: Marginal revenue

Option B: Break-even point

Option C: Earned income

Option D: Cash-flow level

Correct Answer: A

Explanation for Correct Answer: Dividing the change in total revenue by the marginal product calculates marginal revenue, indicating the additional income from producing one more unit. This helps businesses decide on optimal production levels for profitability.

Question 32

Which of the following is an example of a current asset:

Option A: Checking account

Option B: Building

Option C: Machinery

Option D: Land

Correct Answer: A

Explanation for Correct Answer: Current assets are those that can be quickly converted to cash within a year, such as checking accounts. Fixed assets like buildings or machinery, in contrast, cannot be easily liquidated.

Question 39

Abbra-Kadabra Company examined its expenses for electricity for the past six months and found the average electric bill to be $2,300 per month, with a high of $2,375 and a low of $2,250 during that period. This type of expense would be classified as a __________ cost.

Option A: Variable

Option B: Fixed

Option C: Semi-variable

Option D: Nonoperating

Correct Answer: C

Explanation for Correct Answer: Semi-variable costs have both fixed and variable components, such as utilities, which have a fixed base rate and fluctuate based on usage. This classification helps businesses accurately forecast expenses.

Question 40

Which of the following was one of government's original roles in business:

Option A: Acting as a referee

Option B: Regulating technology

Option C: Ensuring a business's profitability

Option D: Protecting the environment

Correct Answer: A

Explanation for Correct Answer: Originally, government’s role was to act as a referee in the economy, ensuring fair competition and enforcing contracts. This foundational role remains crucial in maintaining market stability and fairness.

Question 44

Which of the following is a good reason why a business would remove a product from its product mix and replace it with another:

Option A: The company wants to expand its product line

Option B: The product has become a fast seller

Option C: The company wants to increase its market share

Option D: The product has become a collectible

Correct Answer: C

Explanation for Correct Answer: Replacing a product to increase market share is a strategic decision, allowing businesses to introduce new products that better align with current consumer demands, thus expanding their customer base.

Question 49

Which of the following is a way that marketers can use data to follow up on any problems or issues with a product:

Option A: Providing salespeople with additional training

Option B: Determining what new products to offer

Option C: Deciding which wholesalers to use for distribution

Option D: Budgeting for product development

Correct Answer: A

Explanation for Correct Answer: Salespeople interact directly with customers and are in a position to notice issues firsthand. Providing them with training helps them effectively address problems, improving customer satisfaction and sales outcomes.

Question 52

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

Option A: Behavioral segmentation

Option B: Promotion

Option C: Marketing-information management

Option D: Specialty advertising

Correct Answer: C

Explanation for Correct Answer: Marketing-information management collects and processes consumer feedback, such as Susan’s opinion on shampoo brands, to guide future product development and targeted marketing strategies.

Question 59

When a customer sees a news story on TV about a certain company or brand, it's an example of a(n)

Option A: Brand promise

Option B: Touchpoint

Option C: Advertisement

Option D: Slogan

Correct Answer: B

Explanation for Correct Answer: A touchpoint is any interaction a customer has with a brand, such as seeing a news story about it on TV. Touchpoints shape brand perception and are critical in customer relationship management.

Question 66

Which of the following is a task involved in quality assurance:

Option A: Repairing defective goods to maintain quality

Option B: Inspecting products to ensure quality

Option C: Making changes for better quality

Option D: Training employees to strive for quality

Correct Answer: B

Explanation for Correct Answer: Inspecting products ensures they meet quality standards before reaching customers. This proactive approach is a key step in quality assurance, preventing defects from affecting customer satisfaction.

Question 67

One of the primary goals of supply chain management is to

Option A: Minimize overall value to the customer

Option B: Gain a competitive advantage in the marketplace

Option C: Set prices for products that maximize profits

Option D: Control customer perceptions of a business

Correct Answer: B

Explanation for Correct Answer: Supply chain management can create a competitive advantage by streamlining operations, reducing costs, and improving delivery speed, which helps meet customer needs effectively and outpace competitors.

Question 68

What is one of the reasons why a supervisor might prepare a formal business report?

Option A: To compile sales expenses

Option B: To request pricing information

Option C: To analyze marketing trends

Option D: To schedule training sessions

Correct Answer: C

Explanation for Correct Answer: A formal business report analyzing marketing trends provides insights into consumer behavior and industry shifts, which can inform strategic planning and improve competitive positioning.

Question 69

Income from sales, cost of goods sold, gross profit on sales, operating expenses, and net profit or loss are all part of a(n)

Option A: Sales budget

Option B: Balance sheet

Option C: Income statement

Option D: Marketing plan

Correct Answer: C

Explanation for Correct Answer: An income statement outlines a company’s financial performance by listing revenue, expenses, and net profit, providing a comprehensive view of profitability over a specific period.

Question 70

External factors that affect a company's promotional decisions include

Option A: Competition and technology

Option B: Environment, product, and price

Option C: Distribution and technology

Option D: Product, social trends, and demand

Correct Answer: A

Explanation for Correct Answer: External factors like competition and technology directly impact promotional decisions. For instance, new technologies may open digital advertising avenues, while competition influences messaging and pricing.

Question 72

Which of the following technologies do many businesses use to monitor key performance indicators:

Option A: Firewalls

Option B: Dashboards

Option C: Extranets

Option D: Terabytes

Correct Answer: B

Explanation for Correct Answer: Dashboards provide real-time monitoring of key performance indicators (KPIs), allowing businesses to track metrics like sales or productivity, make informed decisions, and respond quickly to changes.

Question 73

Which of the following is an advantage of the jury of executive opinion method of sales forecasting:

Option A: It is based on the opinion of outside experts

Option B: All opinions expressed carry equal weight

Option C: It is a quick and easy method to use

Option D: All opinions gathered are from sales executives

Correct Answer: C

Explanation for Correct Answer: The jury of executive opinion is a rapid forecasting method relying on experienced managers’ insights, making it time-efficient when more detailed data isn’t available.

Question 76

Which of the following economic concepts influences the cost of the production process:

Option A: Balance of payments

Option B: Economies of scale

Option C: Distribution of income

Option D: Inelasticity of demand

Correct Answer: B

Explanation for Correct Answer: Economies of scale reduce production costs as output increases, benefiting businesses by lowering per-unit costs and providing a price advantage, critical in competitive industries.

Question 80

Indirect channels of distribution are the only channels that involve

Option A: Industrial users

Option B: Intermediaries

Option C: Producers

Option D: Ultimate consumers

Correct Answer: B

Explanation for Correct Answer: Indirect channels of distribution involve intermediaries, such as wholesalers or retailers, who facilitate product delivery from producers to end consumers, expanding market reach.

Question 87

Which element of the promotional mix is being used by a business that builds a display to show a new line of products?

Option A: Personal selling

Option B: Advertising

Option C: Publicity

Option D: Sales promotion

Correct Answer: D

Explanation for Correct Answer: A product display to promote a new line is a sales promotion tactic. It draws consumer attention, encourages trial, and can stimulate immediate sales, especially in retail settings.

Question 89

Which of the following is an example of a marketing goal:

Option A: Increase sales by 5%

Option B: Reduce prices

Option C: Create a new website

Option D: Send out an email newsletter

Correct Answer: A

Explanation for Correct Answer: A goal like increasing sales by a specific percentage is measurable and time-bound, making it an effective marketing objective to track and assess business growth.

Question 91
Which of the following methods of financial analysis displays all information as percentages and is particularly useful for comparing companies within their industries:
Option A: Common-sized statements
Option B: Vertical analysis
Option C: Horizontal analysis
Option D: Trend analysis
Correct Answer: A
Explanation for Correct Answer: Common-sized statements display financial data as percentages, allowing companies to compare performance ratios with industry peers or over time, providing insights into financial efficiency.

Question 92
A company released a video game that depicts the game's characters using a certain brand of equipment. What type of sales promotion is the business using?
Option A: Bonus packaging
Option B: Cooperative selling
Option C: Advergaming
Option D: Bloggertainment
Correct Answer: C
Explanation for Correct Answer: Advergaming integrates branded products into video games, offering a subtle way to increase brand exposure and consumer engagement, often reaching a younger audience effectively.

Question 94
A manufacturer of dishwashing soap has just invented a new type of soap that cleans better. The manufacturer should choose to distribute the soap through___________ distribution.
Option A: Intensive
Option B: Inclusive
Option C: Selective
Option D: Exclusive
Correct Answer: A
Explanation for Correct Answer: Intensive distribution ensures that products like dishwashing soap are available widely, making them accessible to as many consumers as possible in convenience locations like supermarkets.

Question 97
Associations with color are a cultural sensitivity issue that is most important for
Option A: Individuals
Option B: Travelers
Option C: Families
Option D: Businesses
Correct Answer: D
Explanation for Correct Answer: Associations with color in marketing are crucial for businesses, especially when expanding globally. Colors may carry different meanings in various cultures, affecting consumer perception and brand image.

Question 99
When creating a quality assurance program, it is important that a manager first
Option A: Puts together a quality committee
Option B: Implements corrective action
Option C: Creates standards
Option D: Trains staff
Correct Answer: C
Explanation for Correct Answer: Creating standards is essential in quality assurance as it defines the criteria products must meet. This proactive step ensures consistency, guiding all subsequent quality control efforts.

Question 100
A liability is
Option A: An item that adds value to the business
Option B: A claim a creditor has against a business's assets
Option C: A sign that a business is in financial trouble
Option D: The portion of the business that belongs to its owners
Correct Answer: B
Explanation for Correct Answer: A liability is a financial obligation or debt owed by a business, such as loans or accounts payable, giving creditors a legal claim on the business’s assets until repayment.

Question 2
Which of the following is a profit-oriented pricing objective:
Option A: Increasing market share
Option B: Creating an image for the business
Option C: Becoming more competitive
Option D: Earning return on investment
Correct Answer: D
Explanation for Correct Answer: A profit-oriented pricing objective focuses on generating a specific return on investment, ensuring the business’s pricing strategy aligns with profitability and financial goals.

Question 5
Which of the following is a true statement about the effects of remedial action:
Option A: Behavior that is rewarded rarely gets repeated by employees
Option B: Studies indicate that remedial action causes great psychological damage
Option C: The results of punishing undesirable behavior are unpredictable
Option D: Once remedial action is taken, employees do not commit rule violations
Correct Answer: C
Explanation for Correct Answer: The outcome of punishing behavior is often unpredictable as individuals respond differently to penalties, making remedial actions a challenge in consistently correcting undesirable behaviors.

Question 6
When generating ideas for new businesses, entrepreneurs often look for ways to
Option A: Rationalize spending
Option B: Control outcomes
Option C: Solve problems
Option D: Increase liability
Correct Answer: C
Explanation for Correct Answer: Entrepreneurs focus on solving problems as it creates value for customers, addressing unmet needs and driving demand for innovative products or services.

Question 8
Rebuilding the budget for each new budgeting period is a strategy known as _______ budgeting.
Option A: Zero-based
Option B: Long-term
Option C: Fixed
Option D: Incremental
Correct Answer: A
Explanation for Correct Answer: Zero-based budgeting requires starting from a “zero base” each period, justifying all expenses anew rather than adjusting prior budgets, which increases accountability and cost control.

Question 9
When should an entrepreneur start plotting their exit strategy?
Option A: After contacting a potential buyer
Option B: When they start to lose money
Option C: After leaving the company
Option D: When writing the business plan
Correct Answer: D
Explanation for Correct Answer: Planning an exit strategy during the business plan stage allows entrepreneurs to structure operations, finances, and growth strategies to maximize the business’s eventual sale or transition value.

Question 10
A risk management program helps _______ risk, which makes it easier to organize and handle.
Option A: Encourage
Option B: Prevent
Option C: Process
Option D: Categorize
Correct Answer: D
Explanation for Correct Answer: Categorizing risks in a risk management program aids in prioritizing and addressing potential threats effectively, streamlining mitigation efforts and enhancing organizational resilience.

Question 11
The founder of a startup should think about hiring employees when they are
Option A: Willing to hire the first person interviewed
Option B: Not sure what a new employee will do
Option C: Turning down work due to limited capacity
Option D: Stressed about the amount of work to do
Correct Answer: C
Explanation for Correct Answer: When a startup is declining work because of limited resources, it’s a clear sign that hiring is necessary to meet demand and capitalize on business growth opportunities.

Question 12
Which of the following is a process that weeds out defective products after they've been created:
Option A: Quality assurance
Option B: Quality improvement
Option C: Quality control
Option D: Quality command
Correct Answer: C
Explanation for Correct Answer: Quality control is focused on identifying and removing defects from completed products, ensuring only goods meeting quality standards reach customers.

Question 15
The ADKAR model, which stands for Awareness, Desire, Knowledge, Ability, and Reinforcement, is a strategy that businesses use for
Option A: Change management
Option B: Project management
Option C: Project initiation
Option D: Programmed thinking
Correct Answer: A
Explanation for Correct Answer: The ADKAR model is a change management framework helping individuals and organizations transition through change by addressing critical elements like awareness and ability to facilitate successful implementation.

Question 16
Which of the following is the only true source of income for every member of a supply chain:
Option A: Investments and loans used to finance the supply chain
Option B: Raw materials used in manufacturing at the beginning of the supply chain
Option C: Profit generated from one supply chain member selling to another
Option D: Final customers who buy the supply chain's end product
Correct Answer: D
Explanation for Correct Answer: Final customers are the ultimate source of revenue for all supply chain members, as they purchase the finished products, generating income that sustains the entire supply chain.

Question 18
What is a potential strength that a manager might identify in a SWOT analysis?
Option A: Large inventories
Option B: Market leadership
Option C: New foreign markets
Option D: Market saturation
Correct Answer: B
Explanation for Correct Answer: Market leadership is a strength in SWOT analysis, indicating that the company has a competitive advantage in its industry, which can be leveraged to maintain or grow its position.

Question 23
John would like to be a business owner, has money to invest, and wants to limit his liability. He does not have time to participate in the day-to-day operations of the business. What type of business ownership would you recommend?
Option A: Close corporation
Option B: Open corporation
Option C: Sole proprietorship
Option D: General partnership
Correct Answer: B
Explanation for Correct Answer: An open corporation allows investors like John to invest capital without needing to participate in daily operations, offering limited liability and the ability to sell shares in the future.

Question 25
Which of the following is a benefit that a business may include in a cost-benefit analysis:
Option A: Decreased market share
Option B: Increased expenses
Option C: Decreased efficiency
Option D: Increased productivity
Correct Answer: D
Explanation for Correct Answer: Increased productivity is a key benefit in cost-benefit analysis, as it often results in higher output and revenue without a proportional increase in costs, supporting business growth.

Question 26
Which of the following can legally be asked on a job application:
Option A: Military experience
Option B: Number of children
Option C: Date of birth
Option D: Height and weight
Correct Answer: A
Explanation for Correct Answer: Asking about military experience is legally permissible as it relates to work qualifications. Questions about family size, age, or physical characteristics may violate anti-discrimination laws.

Question 28
Torts relating to misrepresented facts about a business's goods or services may be subject to a lawsuit on the basis of
Option A: Intrusion
Option B: Assault
Option C: Defamation
Option D: Fraud
Correct Answer: D
Explanation for Correct Answer: Fraud involves intentionally misrepresenting facts to deceive others, such as in advertising or contracts, leading to potential legal liability for harm caused by such deception.

Question 31
Ethical managers have the ability to make impartial judgments about employees and their actions without
Option A: Being emotional
Option B: Showing favoritism
Option C: Expressing criticism
Option D: Feeling inferior
Correct Answer: B
Explanation for Correct Answer: Ethical managers avoid favoritism, ensuring fair treatment of all employees. This impartiality fosters trust, professionalism, and morale in the workplace.

Question 32
Which of the following questions would Allison ask herself when deciding if she should hire an assistant for her growing business:
Option A: Does this applicant meet my minimal educational requirements?
Option B: Does the workload require a full-time or part-time employee?
Option C: How will I recruit applicants for the job?
Option D: Can I trust this person to get the work done on time?
Correct Answer: B
Explanation for Correct Answer: Determining if the workload justifies a part-time or full-time hire is essential, ensuring resources are allocated efficiently based on actual needs and operational demand.

Question 34
Which of the following statements is true of legally binding contracts:
Option A: They are not valid unless written
Option B: They are enforceable for legal and illegal acts
Option C: Breaking one results in a lawsuit and possibly jail time
Option D: They clearly outline both sides of an agreement
Correct Answer: D
Explanation for Correct Answer: A legally binding contract requires clarity in outlining obligations for both parties, ensuring mutual understanding and enforceability by law for all legal agreements.

Question 35
Which of the following is an example of how sales promotion tactics can impact marketing goals:
Option A: Samuel purchases a new car after viewing a commercial
Option B: Fatima convinces customers that her software is superior to competitors
Option C: A soft drink company hosts a press conference to discuss its new flavor
Option D: Erica goes to a coffee shop every day in hopes of winning a contest
Correct Answer: D
Explanation for Correct Answer: Sales promotions like contests incentivize repeat customer engagement, increasing foot traffic and brand loyalty, which can ultimately drive sales and achieve marketing objectives.

Question 36
Which of the following is a promotion-related question that a business might ask to adjust its marketing mix in response to environmental changes:
Option A: To whom should we offer discounts?
Option B: Is our product aimed at a specific market?
Option C: What laws affect our advertising?
Option D: Which channels of distribution will we use?
Correct Answer: C
Explanation for Correct Answer: Understanding relevant advertising laws is crucial for compliance, especially in changing environments, as regulations impact promotion methods, messaging, and targeting practices.

Question 41
What do many businesses often use to promote products and increase awareness?
Option A: Marketing research
Option B: Cause-related advertising
Option C: Public relations activities
Option D: Creative thinking
Correct Answer: C
Explanation for Correct Answer: Public relations activities effectively build brand awareness, promote products, and foster a positive company image through media coverage, events, and community engagement.

Question 46
When responding to an official request for a formally solicited project, the writer creating the proposal should
Option A: Provide formal objectives to define the proposed project
Option B: Provide updates for the approved project
Option C: Explain why the project should be continued
Option D: Follow directions in the request for proposal document
Correct Answer: D
Explanation for Correct Answer: Following the directions in the request for proposal (RFP) is essential to ensure that the proposal meets the client’s specific requirements, improving the likelihood of acceptance.

Question 53
When trying to raise capital, an existing business that is owed a large amount of money as accounts receivable may turn them into cash by selling them to a(n)
Option A: Investor
Option B: Creditor
Option C: Factor
Option D: Friend
Correct Answer: C
Explanation for Correct Answer: A factor is a third party that purchases accounts receivable from businesses, providing them with immediate cash while assuming the risk of collecting the outstanding debts.

Question 54
Internal and external controls, policies, and guidelines for reaching goals while meeting stakeholders' needs are all common elements of
Option A: legal regulations for businesses.
Option B: corporate governance structures.
Option C: nondisclosure agreements.
Option D: public relations strategies.
Correct Answer: B
Explanation for Correct Answer: Corporate governance structures ensure that the organization operates effectively and meets the expectations of stakeholders.

Question 55
What is the first step in entrepreneurial discovery?
Option A: Analyzing the feasibility of an idea
Option B: Determining the risks and rewards
Option C: Identifying an unmet want or need
Option D: Screening the product ideas
Correct Answer: C
Explanation for Correct Answer: Identifying an unmet want or need is crucial for discovering entrepreneurial opportunities that can be addressed by new products or services.

Question 56
Bernard's business is more successful than his competitors' because he is innovative, which gives him a
Option A: competitive advantage.
Option B: creative advantage.
Option C: creative destruction.
Option D: competitive destruction.
Correct Answer: A
Explanation for Correct Answer: A competitive advantage allows a business to outperform its rivals through unique products, services, or innovations.

Question 72
Improved performance, reduced costs, increased profitability, and competitive advantage are most likely to be reasons why a business may choose to engage in
Option A: business process change.
Option B: human resources management.
Option C: community outreach.
Option D: anti-harassment training.
Correct Answer: A
Explanation for Correct Answer: Business process change aims to enhance efficiency and effectiveness, leading to improved performance and profitability.

Question 80
How does process thinking help organizations?
Option A: Assists them in separating work between departments
Option B: Enables them to find out who to blame for issues
Option C: Lets them know why they succeeded or failed
Option D: Helps them avoid documenting workflow
Correct Answer: C
Explanation for Correct Answer: Process thinking focuses on understanding the flow of work, which helps organizations learn from successes and failures.

Question 86
A business has a 30% share of an $845,500 market. What should it forecast in sales for next year's marketing plan if it expects to obtain an additional 5% of the market?
Option A: $270,560
Option B: $295,925
Option C: $253,650
Option D: $236,740
Correct Answer: B
Explanation for Correct Answer: To calculate the sales forecast, find the total market value (845,500) and then determine the total share after the increase (35%), leading to the forecasted sales.

Question 91
Which of the following methods of financial analysis displays all information as percentages and is particularly useful for comparing companies within their industries:
Option A: Common-sized statements
Option B: Vertical analysis
Option C: Horizontal analysis
Option D: Trend analysis
Correct Answer: A
Explanation for Correct Answer: Common-sized statements express financial statement items as percentages, facilitating comparison across companies regardless of size.

Question 94
A manufacturer of dishwashing soap has just invented a new type of soap that cleans better. The manufacturer should choose to distribute the soap through___________ distribution.
Option A: intensive
Option B: inclusive
Option C: selective
Option D: exclusive
Correct Answer: A
Explanation for Correct Answer: Intensive distribution aims to place the product in as many outlets as possible, maximizing market exposure for the new soap.

Question 96
Who typically has the greatest influence on a company's corporate governance?
Option A: Board of directors
Option B: Shareholders
Option C: HR director
Option D: Chief financial officer
Correct Answer: A
Explanation for Correct Answer: The board of directors is responsible for overseeing the company's governance practices and making strategic decisions that impact corporate policy.

Question 97
Associations with color are a cultural sensitivity issue that is most important for
Option A: individuals.
Option B: travelers.
Option C: families.
Option D: businesses.
Correct Answer: D
Explanation for Correct Answer: Businesses must be culturally sensitive to color associations to avoid misunderstandings and ensure their marketing resonates positively with diverse audiences.