CHAPTER9_f20 - Tagged (1)

Chapter 9: Ancillary Programs

Overview

• Focuses on additional programs that enhance the primary event experience.

• Key components:

  • Companion Programs

  • Optional Tours and Trips

  • Mini-Events

  • The Sporting Life

Companion Programs

• Develop a Customer Profile: Identify and understand the target audience to tailor programs.

• Scheduling Considerations: Ensure programs fit into the overall event schedule seamlessly.

• Pricing and Marketing Factors: Develop competitive pricing strategies and effective marketing to promote programs.

• Enrichment Programs and Activities: Offer educational or culturally rich experiences to attendees.

• Showcasing the Destination: Highlight local attractions and characteristics to enhance guest experience.

• Children’s Programs: Develop specialized activities for family audiences to cater to children’s needs.

• Indulgences and Special Services: Provide high-end options such as spa services or exclusive experiences.

• Variety, Balance, and Safety: Maintain a diverse offering while ensuring safety standards are met.

Optional Tours and Trips

• Create a Menu of Tour Options: Develop a range of excursions that align with the interests of attendees.

• Extending the Experience: Offer post-event tours to prolong engagement and enjoyment.

• Recreation and Leisure Access: Facilitate access to local recreational facilities or leisure activities.

• Excursions and Adventures: Plan activities that include adventurous options for thrill-seekers.

• Learning Journeys: Include educational tours that provide deeper insights into local culture or history.

• Selecting a Professional Provider: Choose reputable service providers for tours to ensure quality.

Mini-Events

• Hospitality Functions: Organize functions like receptions or networking events to enhance guest relations.

• Special Exhibits and Exhibitions: Curate unique displays relevant to the event theme.

• Charitable Projects: Incorporate events that promote altruism within the context of the main event.

• Creative Energizers: Include activities designed to invigorate and inspire attendees.

• Promotional Events and Parades: Plan promotional activities that draw attention and participation from the public.

The Sporting Life

• Spectator and Participatory Events: Offer both viewing opportunities and hands-on experiences for attendees.

• Tournaments and Competitions: Organize competitive events that promote participation and audience engagement.

• Matching Skills and Entertainment: Ensure events are suitable for the expected skill levels of participants.

• Teambuilding Dynamics: Integrate sports-themed activities that foster teamwork and collaboration.

• Safety and Liability Considerations: Plan for the safety of participants and address liability issues effectively.