Ideologies: A set of beliefs about politics, policy, and government.
Conservative: Supports limited government, free markets, and traditional values.
Liberal: Supports a larger government role in economy, social justice, and progressive change.
Moderate: A mix of conservative and liberal beliefs, depending on the issue.
Libertarian: Supports minimal government in both social and economic policies.
Populist: Appeals to the common people, often advocating for economic reforms.
Progressive: Focuses on social reforms, workers' rights, and government regulation of businesses.
Public Opinion Polls: Surveys used to measure citizens' views on policies, politicians, and issues.
Benchmark Polls: Initial polls used to measure support for a candidate before a campaign.
Tracking Polls: Continuous surveys that follow public opinion changes over time.
Entrance Polls: Taken before voters cast ballots to predict election outcomes.
Exit Polls: Taken after voting to analyze voter demographics and predict election results.
Approval Ratings: Measures public support for a politician or policy.
Focus Groups: Small group discussions used to gauge voter opinions.
Valence Issues: Issues where most people agree (e.g., national security).
Wedge Issues: Controversial issues that divide voters (e.g., abortion, gun rights).
Saliency: The importance of an issue to a particular group of voters.
Silent Generation (1928-45): More conservative, values tradition.
Baby Boomers (1946-64): Split between liberal and conservative views.
Generation X (1965-80): Pragmatic, politically independent.
Millennials/Generation Y (1981-96): More liberal, focused on diversity and technology.
Zoomers/Generation Z (1997-2012): Progressive, socially liberal, digital-first.
Generation Alpha (2013-mid-2020s): Still developing politically.
Political Culture: The shared values, beliefs, and norms that shape political behavior.
Individualism: Emphasis on personal responsibility and independence.
Equality of Opportunity: Everyone should have a fair chance to succeed.
Free Enterprise: A market-driven economy with minimal government interference.
Rule of Law: Laws apply equally to all citizens.
Limited Government: Government power should be restricted to protect individual freedoms.
Sampling Techniques: Methods to select participants for a poll.
Representative Sample: A sample that reflects the demographics of the population.
Universe: The group a poll aims to measure.
Random Sample: Every person has an equal chance of being selected.
Random Digit Dialing: A method of randomly calling phone numbers for surveys.
Weighing: Adjusting poll results to better reflect demographics.
Stratification: Ensuring the sample matches population characteristics.
Margin of Error: The range in which poll results may vary (+/- 3% is standard).
Sampling Error: The difference between poll results and actual public opinion.
Push Polling: Designed to influence voters by presenting biased or misleading questions.
Bandwagon Effect: People support a candidate just because they are popular.
Social Desirability Bias: Respondents give answers they think are socially acceptable.
Bradley Effect: When voters lie about their support for a minority candidate.
Non-response Bias: When certain groups don’t respond to polls, skewing results.
Fiscal Policy: Government policy on taxes and spending.
Supply-Side Economics: Lower taxes & deregulation to promote growth.
Sixteenth Amendment: Allowed Congress to impose a federal income tax.
Internal Revenue Service (IRS): Collects federal taxes.
Progressive Tax: Higher incomes pay a higher tax percentage.
Flat Tax: Everyone pays the same tax rate.
Monetary Policy: Government regulation of the money supply and interest rates.
Inflation: The rise in prices, reducing the value of money.
Federal Reserve Board: Controls monetary policy.
Discount Rate: The interest rate the Fed charges banks.
Reserve Requirement: The percentage of deposits banks must keep on hand.
Bonds: Government securities used to raise funds.
Trade Balance: The difference between a country’s imports and exports.
NAFTA: North American Free Trade Agreement, reducing trade barriers between the U.S., Canada, and Mexico.
Entitlements: Government programs guaranteeing benefits to certain groups.
Mandatory Spending: Required government spending on certain programs.
Social Security: Retirement benefits program.
Medicare: Healthcare for seniors (65+).
Medicaid: Healthcare for low-income individuals.