Creativity and Problem Solving Notes

Creativity and Problem Solving

• Creativity: Thinking differently for marketing, product design, and advertising.

• Routine Thinking: Thinking like everyone else.

• Critical Thinking: Analyzing and using rational processes to solve problems.

• Metacognition: Thinking about thinking.

Creative Thinking Exercises

• Rebus (Lateral Thinking): Puzzles using words, names, or expressions.

• Two-Dimensional Exercises: Sodukos, riddles, word puzzles.

• Advanced Exercises: Three-dimensional puzzles.

Problem Solving

• Minor Problems: Instinctive problem solving.

• Major Problems:

  • Predictable: Slow run-up of circumstances (e.g., business growth).

  • Unexpected: Sudden events (e.g., fire, strike).

• Problem: Issue with a defined solution.

• Dilemma: Issue with no satisfactory solution.

Problem Solving Techniques

• Force Field Analysis: Weighing forces for and against a decision (pros and cons).

• SCAMPER: Creativity spark:

  • Substitute

  • Combine

  • Adapt

  • Modify

  • Put to new use

  • Eliminate

  • Reverse

• Delphi Technique: Solution via group input (e.g., email) to prevent groupthink.

• Indigenous Approach: Using local knowledge and traditions.

• Howard Gardner’s Multiple Intelligences: Identifying individual strengths for effective learning.

Creativity in Business Context

• Thinking differently.

• Breaking down and rebuilding concepts.

• Organizing thoughts and resources.

• Gaining insight into problems.

• Rejecting the obvious.

• Differentiating from competitors.

Importance of Creativity in Business

• Proactive future creation is essential versus past operations.

• Change is necessary for survival.

• Need to outmaneuver competitors.

• Encourage intrapreneurship.

Four Pillar Approach to Creativity

• Fluency: Generating different ideas.

• Flexibility: Considering different viewpoints.

• Originality: Developing unique ideas.

• Elaborate: Adding detail to solutions.

Force Field Analysis Steps

• Define the problem.

• Define the change objective.

• Identify driving forces.

• Identify restraining forces.

• Develop a change strategy.

Obstacles to Creative Thinking

• Fear of voicing ideas.

• Lack of sleep and stress.

• Overrating logic.

• Complacency.

• Time constraints.

• Self-doubt.

Indigenous Thinking

• Local knowledge creates a competitive advantage.

• Can be a threat in unfamiliar markets.

Problem Solving in Teamwork

• Project and Conflict management are formal structures.