Lesson 1 - Introduction to Media & Informartion Literacy

Communication

Definitions

• The act of using words, sounds, signs, or behaviors to express or exchange information

• Exchange of information that results in understanding.

Two Basic Types of Communication

Verbal Communication

• Oral

• Written

Non-Verbal Communication

• Signs

• Symbols

• Colors

• Gestures

• Body Language

• Facial Expressions

Process of Communication

• Key aspects include productivity, teamwork, strategy, and planning.

Transmission Models of Communication

Lasswell’s Communication Model (1948)

• Components: Who (Communicator), Says What (Message), In Which Channel (Medium), To Whom (Receiver), With What Effect (Effect)

Shannon-Weaver's Communication Model (1948)

• Elements: Information source, Transmitter, Receiver, Decoder, Channel, Feedback, Noise.

Osgood-Schramm Model of Communication (1954)

• Involves encoder, interpreter, and decoder roles in message processing.

Communication Analysis

10 Levels of Intimacy in Today’s Communication

• Spectrum from face-to-face talking to social media messages.

Communication Tone

• Importance of vocal tone in communication, and how it can lead to misunderstandings.

How Communication is Affected by Media and Information

Information

• Definition: Data or knowledge acquired through experience, instruction, signals, or symbols.

Media

• Definition: Communication Tools or platforms used for exchanging information.