Applies even when firms behave strategically (e.g., oligopoly) or face a perfectly elastic demand (perfect competition, where P = MR).
Excess Capacity vs. Efficient Scale
Efficient Scale: Quantity where Average Total Cost is minimized ⇒ \min_{Q} ATC(Q).
Excess Capacity: Operating at a Q lower than efficient scale ⇒ under‐utilised plant/resources.
Common in monopolistic competition because the downward‐sloping firm demand curve meets ATC before its minimum.
Firms differentiate their products; each has some market power, allowing a price markup and smaller Q.
Implication: Society forgoes lowest‐possible cost; product variety is obtained at the expense of productive efficiency.
Natural Monopoly & Economies of Scale
Economies of scale: ATC falls as Q rises due to spreading fixed costs or increasing returns.
Natural monopoly exists when one firm can supply the market at a lower cost than any multi‐firm configuration (ATC declining over the entire relevant demand range).
Graph: downward‐sloping ATC intersects demand only once ⇒ single firm optimal.
Examples: water, electricity, gas distribution, rail track.
Regulatory implications: price regulation, public ownership, or franchise bidding to curb monopoly power while exploiting scale economies.
Price Discrimination & Elasticity
Definition: Selling the same or similar product at different prices to different buyers not justified by cost differences.
Feasibility conditions:
Market power (downward‐sloping demand).
Ability to segment markets (identify WTP‐differences).
Prevention of resale or arbitrage.
Profit‐maximising strategy: charge higher price in less elastic segments, lower price in more elastic segments.
Elasticity rule: \frac{PH - MC}{PH} = \frac{1}{|\varepsilonH|} vs \frac{PL - MC}{PL} = \frac{1}{|\varepsilonL|} where |\varepsilonH| < |\varepsilonL|.
Welfare: can raise output and sometimes reduce deadweight loss (DWL) but redistributes surplus from consumers to producer.
Monopoly Pricing & Deadweight Loss
Monopoly chooses QM where MR = MC, charges PM on demand curve.
Results vs. perfect competition (where PC = MC at QC):
PM > MC, QM < Q_C.
DWL: triangle bounded by demand curve, MC, and vertical line at Q_M.
Consumer surplus ↓, producer surplus ↑ (relative to competition) but total surplus ↓.