Impact Accelerator Bootcamp Flashcards
The Bootcamp: Amplify Impact and Get Promoted Faster
- The Bootcamp helps you:
- Set up systems to amplify your impact and get promoted faster.
- Understand the mindset of executives while evaluating your promotion.
- Learn how to position, differentiate, and work backwards for your promotion strategy.
- Become a top performer by setting up systems that deliver outsized impact.
Course Content
- How to deliver an outsized impact in your role.
- How to redesign your work for impact that drives high motivation, energy, and job satisfaction.
- How to design and align your growth plan with your manager.
- How to position yourself for fast growth, more responsibility, and fast promotion.
- How to work through Imposter Syndrome when taking on big-scope projects.
- How to develop business acumen and deliver an outsized business impact.
- How to identify high leverage opportunities to work on.
- How to create high-leverage work when opportunities are scarce.
- How to partner with your leadership team and stakeholders to earn trust.
- How to estimate like a pro and never miss your estimate, even with ambiguous projects.
- How to earn trust to move fast, using trust as a currency.
- How to design your work by stepping up for the right things to work on.
- How to Influence Your Way Up.
- How to uncover and remove blockers holding you back.
- How to differentiate between signal and noise.
- How to build a recession-proof career.
- How to mentor and amplify your teammates to earn team trust and the right to lead.
- Career strength finder tool access to get 360-degree feedback from peers and stakeholders.
- Career Accelerator Playbook (after BootCamp).
Bootcamp Outcomes
- A personalized 1-year career growth plan created during the bootcamp.
- Over 900+ engineers from top companies have highly rated this bootcamp.
Why take a workshop with Krishna?
- Krishna's Background:
- Started as an engineer and grew to be a computer scientist at Adobe.
- Moved to leadership at Amazon, heading engineering for a 146-person organization.
- Now running his startup profile.fyi and teaching cohort-based career workshops after 18 years in tech.
- Krishna was known in Amazon for building high-performance teams and developing his team and mentees.
- The core of this bootcamp is to set up systems/mechanisms that help you differentiate, give you leverage, and help you achieve outstanding outcomes without stress.
- Impact Accelerator Bootcamp for Engineers and IC's in Tech rated 4.7 (70) over 3 Weeks.
Career Growth Flywheel
- Accelerate your career by building yourself a Career Growth Flywheel
- Learn how to apply 7 steps to create a flywheel effect to deliver stellar results and influence your way up.
- Dissect the non-obvious factors that lead to product success.
Part 1 – Building Your 7-Step Career-Growth Flywheel
A flywheel works because every spin makes the next one easier. Nail each step once → momentum → repeat faster → outsized outcomes.
| Step | Why It Matters | High-Leverage Actions (Start this week) |
|---|---|---|
| 1. Deliver Stellar Results | Results are the only universal “currency.” They buy you trust, air-cover, and optionality. | • Pick one objective that moves a business metric (not just an engineering metric) and over-deliver. • Ruthlessly time-box low-value tasks; spend rescued hours on high-impact work. |
| 2. Measure & Improve | What gets measured gets iterated; iteration compounds. Most engineers ship but never instrument. | • Add lightweight success metrics (e.g., latency, conversion, CSAT) and review them weekly. • Run a pre-mortem: predict where the work might fail, then guard-rail it now. |
| 3. Earn Trust | In tech, speed scales with trust. Leaders give bigger scope to the people they don’t have to double-check. | • Broadcast progress proactively (concise Friday update; no surprise slips). • Own mistakes publicly + repair fast → reliability > perfection. |
| 4. Step Up | Scope rarely lands in your lap; you pull it by spotting gaps and volunteering. | • Scan your team’s roadmap for unloved but business-critical work; propose a 2-slide plan and take it. |
| 5. Develop Influence | Influence = direction without authority. It gets you invited to strategy rooms. | • Map 3 key stakeholders: their goals, KPIs, hidden fears. • Frame proposals in their language (e.g., “This unblocks seller GMV” for Product). |
| 6. Amplify Your Team | The fastest path to senior levels is elevating others while you deliver. | • Teach a tool/pattern that cuts teammate toil 30%. • Publicly praise peers’ wins (execs remember who lifts). |
| 7. Position for Promotion | Promotions are decided months before the packet—through narrative & evidence. | • Reverse-engineer the next level’s rubric; translate your wins into those verbs (“drove”, “influenced org-wide”). • Draft a 1-pager “brag doc”; share with your manager now, not at review time. |
- How to run the flywheel
- Weekly – Reflect on which step is weakest right now; pick one experiment.
- Monthly – Review metrics + feedback with your manager; recalibrate.
- Quarterly – Publish a short write-up of outcomes and learnings to org leads (quiet brand-building).
Part 2 – Dissecting Non-Obvious Drivers of Product Success
| Hidden Lever | Why It’s Often Missed | How to Exploit It |
|---|---|---|
| Narrative Fit | ICs focus on features; execs buy stories that fit the company’s strategic arc. | • Tie every proposal to a roof-level OKR or CEO talking point. |
| Activation, not Adoption | Launch metrics can look great while real usage is shallow. | • Instrument “aha” actions (e.g., 3-day retention, power-user flows) and optimize those. |
| Internal Champions | Org charts show reporting lines, not influence lines. | • Map “informal veto” holders early; brief them 1-on-1 before big reviews. |
| Ecosystem Timing | Even brilliant features flop if adjacent systems (billing, legal, ops) aren’t ready. | • Run a “systems readiness” checklist in discovery; slip features, not quality. |
| Option Value | VPs value work that unlocks future bets (APIs, data exhaust) more than point solutions. | • Highlight secondary use-cases and design with extensibility toggles. |
| Psychological Safety for Bold Bets | Teams that feel safe surface risks sooner, iterate faster. | • Model blameless post-mortems; praise risk disclosure in retros. |
| Trust-Velocity Loop | Speed + accuracy builds trust; trust grants autonomy; autonomy increases speed. | • Deliver small wins fast at project outset to start the loop, then ramp scope. |
- Putting It All Together (90-Day Plan)
- Days 1-7 – Diagnose & Align: Draft your brag-doc outline, agree on 1–2 business metrics with manager.
- Days 8-30 – First Flywheel Spin: Ship an impactful slice; instrument, broadcast, iterate.
- Days 31-60 – Influence & Amplify: Teach teammates a technique that sped you up; shadow a stakeholder to learn their KPI world.
- Days 61-90 – Narrative & Promotion Prep: Compile evidence mapped to next-level rubric; preview with manager, tweak.
- Repeat → momentum compounds.
Quick-Start Checklist
- Identify one high-leverage pain point you can solve in <4 weeks.
- Add success metrics + dashboard on day 1.
- Send weekly status mail (3-bullet format: delivered / next / asks).
- Keep a living brag-doc; update every Friday.
- Schedule a 30-min monthly “career sync” with your manager.
- Teach or document one thing that saves the team time each sprint.
- Two weeks before performance cycle, convert brag-doc → promo packet draft.
- Work this system and the flywheel will start spinning—first slowly, then unmistakably.
- You’ll see not just stronger performance ratings, but a reputation for “always moving the needle,” which is exactly what Krishna’s bootcamp is engineered to instill.
Impact Accelerator Bootcamp (Krishna Kiran)
- Bootcamp Roadmap (3-Week Sprint)
- Rhythm: 3 live-style sessions per week (≈ 45 min each) + light async “performance reps”.
- Outcome: a working Career-Growth Flywheel + a 1-year Growth Plan ready to review with your manager.
| Week | Theme | Sessions | Core Deliverable |
|---|---|---|---|
| 0 (Today) | Orientation & Baseline | ① Diagnostic + Metrics | Personal Baseline Scorecard |
| 1 | Deliver Stellar Results | ② High-Leverage Work ③ Measurement & Pre-mortems | Impact Dashboard v1 |
| 2 | Trust → Scope → Influence | ④ Earning Trust Fast ⑤ Stepping Up & Gap-Hunting ⑥ Stakeholder Maps & Storytelling | Stakeholder Map & Influence Script |
| 3 | Amplify → Position for Promo | ⑦ Team Amplification Systems ⑧ Promotion Back-planning ⑨ Flywheel Integration & Review | 1-Year Growth Plan + Brag Doc |
- Optional office hours after each week for Q&A and unblockers.
WEEK 0 — Orientation & Baseline
🎯 Session 1 — “Know Your Starting Line”
“You can’t compound what you don’t measure.”
- The Baseline Spectrum
- Score yourself 1-5 on each dimension—Impact, Trust, Influence, Amplification, Promo-readiness— using the quick rubric below. Be brutally honest; no one sees this but you.
| 1 | 3 | 5 |
|---|---|---|
| Impact feels invisible | Regularly hit OKRs | Driving org-level metrics |
| Manager double-checks you | Trusted with solo projects | Trusted with ambiguous org bets |
| Little cross-team voice | Occasionally sway decisions | Peers seek you for direction |
| Mostly individual output | Mentor a junior | Your patterns 10× team speed |
| Haven’t discussed promo | “Maybe next cycle” | Manager already drafts packet |
- Record the numbers; we’ll revisit them in Week 3.
- Define a Business Metric
- Pick one metric your VP cares about (latency p95, seller GMV, churn, etc.).
- Write: Baseline value (today)
- Target (+ X % or – Y ms in 90 days)
- We’ll wire this into an Impact Dashboard next session.
- Quick Win Inventory (15 min brainstorm)
- List 3 tasks you can complete in <10 days that move that metric.
Prioritize the one with:
- Clear metric lift
- Visible blast radius (others will notice)
- Low external dependency
📝 Your Assignment (do before Session 2)
- Fill the Baseline Spectrum (five numbers).
- Pick your Business Metric (baseline & 90-day target).
- Select one Quick Win to execute this sprint.
- Drop a one-paragraph summary here—think of it as your first status update.
- Small lift, but sets the foundation for everything that follows.
What Happens Next
- After you post your summary, we’ll jump into Session 2: High-Leverage Work—you’ll learn the 4 filters that separate “busy” from “impactful” and design your first leverage map.
Session 2: High-Leverage Work
Turning 1 Hour into 10 Hours of Impact
💡 The Core Idea
Business Impact → Does it move the metric your VP/CEO watches?
Reach → How many teams, customers, or quarters does the result touch?
Time Spent → Not calendar days—focused hours of your attention.
Your calendar should increasingly tilt toward activities with 10× leverage ratios.
Anything ≤ 1× is a candidate for delegation, automation, or polite deletion.
💡 The 4-Filter Lens for Picking Work
| Filter | Guiding Question | Red Flag |
|---|---|---|
| Strategic Fit | “If this succeeds, will an exec mention it in a QBR?” | It optimises a vanity metric no one tracks. |
| Edge Alignment | “Does this tap a strength I’m known for or want to be known for?” | Anyone could do it with the same speed/quality. |
| Amplifiability | “Can the output be reused, taught, or productised?” | One-off fix; no template, doc, or library created. |
| Narrative Catalysis | “Does it advance the story of me at the next level?” | Hard to explain how it maps to the promo rubric. |
Pass ≥ 3 filters → keep. Pass 2 → scrutinise. < 2 → kill or delegate.
💡 Tools & Tactics
| Tool | How to Use It This Week | Outcome |
|---|---|---|
| Time-Audit Spreadsheet | List every task you did last 5 workdays → tag by Impact, Reach, Time. | Your current leverage baseline. |
| “Kill List” Meeting | 15 min with manager: propose dropping 2 low-leverage tasks. | Recoup 4–6 hrs/week instantly. |
| Opportunity Stack | Brain-dump every idea; score 1-5 on each filter; sort descending. | Clear top-3 high-leverage bets. |
| Leverage Loop | For each bet: Design → Automate → Teach → Delegate. | Each spin frees more cycles. |
💡 Mini-Case (Amazon‐style)
- Problem: Pager alerts were drowning a team (40 hrs/week).
- Move: One SDE built a self-healing Lambda + wrote a 2-page SOP.
- Impact: Reduced alerts 85 %, saved ~35 FTE hrs/wk, adopted by 5 teams.
- Leverage Score: Business Impact (High) × Reach (5 teams) ÷ Time (12 hrs) ≈ 42×.
- Result: SDE’s promo packet headlined this project; promoted 6 months later.
💡 Your Hands-On Exercises (90 min total)
Time Audit (30 min)
- Open a blank sheet → rows = tasks from last week.
- Add columns: Impact 1-5, Reach 1-5, Hours.
- Compute Leverage = (Impact × Reach)/Hours.
Kill/Keep Decisions (15 min)
- Anything < 1× → mark “Kill/Delegate”.
- Draft a 3-bullet proposal for your manager explaining why these should go.
Opportunity Stack (30 min)
- Brainstorm 10 potential tasks aligned to the metric you chose in Session 1.
- Score each with the 4-Filter Lens (1-5 per filter).
- Sort; highlight top 3.
Leverage Loop Plan (15 min)
- For your #1 opportunity, fill:
- Design — success definition & metric lift.
- Automate — which steps can code/scripts handle?
- Teach — doc or demo you’ll share.
- Delegate — who maintains it after v1?
- For your #1 opportunity, fill:
💡 Deliverable for Next Session
- Post one slide or short paragraph covering:
- Your biggest low-leverage task you’re proposing to drop.
- Your #1 high-leverage opportunity (include filter scores).
- Planned metric lift and ETA.
*Think of it as your executive update.
🌟 Pro-Tips While You Work
- Batch similar tasks (context-switching kills leverage).
- Instrument from day 1 so you can prove impact—no metrics, no story.
- If you hit resistance dropping tasks, frame it as “freeing cycles to hit OKR X faster.”
- Celebrate tiny leverage wins publicly; they seed trust for bigger bets.
Week 1 — Session 3: Measurement & Pre-Mortems
“See the Game, Before You Play the Game”
💡 Why Metrics + Pre-mortems Are Non-Negotiable
- Visibility → Focus: Teams chase whatever shows up on a chart.
- Focus → Speed: Clear success criteria kill debate later.
- Speed → Trust: Leaders grant scope to people who surface risks before they explode.
Rule: If you can’t show a metric improving week-over-week, it didn’t really happen.
💡 The 4-Lens Metric Stack
| Lens | Question it Answers | Example for a Backend Team |
|---|---|---|
| Input | Are we executing? | % stories with unit tests |
| Output | Did we ship? | Deployed to prod (Y/N) |
| Outcome | Did users benefit? | p95 latency ↓ 40 ms |
| Business | Did the company win? | Conversion ↑ 1.2 pp |
Pitfall: Engineers stop at Output (“we shipped!”). Execs care about Business (“revenue moved?”). Track both or your story won’t land.
💡 Fast-&-Cheap Dashboarding
| Scenario | Tool | Setup Time |
|---|---|---|
| You own a micro-service | CloudWatch / Datadog | 15 min—add a metric, save a dashboard |
| Full-stack web | Google Analytics + Looker Studio | 30 min |
| Anything scrappy | Google Sheets + IMPORTDATA or manual CSV | 10 min |
Tip: Start ugly. A CSV pasted into Sheets that updates every Friday is 100× better than a “coming soon” Grafana board.
💡 Pre-mortem: Run the Failure Drill Before You Launch
- Gather 4-6 brains — engineer, PM, QA, maybe ops.
- Prompt: “It’s six months after launch. The project was a train-wreck. What went wrong?”
- Silent write (5 min) → share → cluster risks.
- Score each risk on Impact (1-5) × Likelihood (1-5).
- Top 3 risks → Guard-rails & Owners (mitigation tasks enter your backlog).
💡 Hands-On Exercises (≈ 90 min)
| Task | Time | Output |
|---|---|---|
| A. Instrument your Outcome metric | 40 min | A live chart or Sheet showing the baseline |
| B. Draft Dashboard v1 (Input → Business) | 25 min | Single page/Sheet with 4-lens metrics |
| C. Run a 30-min Pre-mortem with 1-2 peers | 30 min | Filled risk matrix + two guard-rails |
(Yes, that adds to > 90 min, but part C can ride tomorrow’s stand-up slot. Split it if needed.)
💡 Deliverable for Session 4
Post one screenshot or bullet summary covering:
- Dashboard v1 link or description (the 4 metrics).
- Top risk from your pre-mortem and the guard-rail you set.
- Any metric surprise you saw after instrumenting (e.g., “p99 latency was 3× worse than I thought!”).
Think of it as the concise, exec-ready update. *
🚀 Pro-Tips While You Execute
- Automate data pulls early (cron + CSV dump is fine). Manual updates die in week 3.
- Alert, don’t report: set thresholds that ping you when off-track; staring at dashboards is low leverage.
- Roll the risk log forward—every retro, revisit scores and add new risks.
- Share wins and near-misses; psychological safety fuels faster iteration.
- Example of Pre-mortem Template:
Project:
Date: ___
Attendees: __
Failure Headlines (sticky-note style)
Risk Matrix
Metric alert at warns us early.
Rollback plan stored at .
Week 2 — Session 4 Earning Trust Fast
Be the Person Leaders Never Worry About
💡 The Trust–Velocity Loop
Trust ⇒ Autonomy ⇒ Speed ⇒ More Trust ⇒ …
- Visible, reliable execution grants you trust.
- Trust shrinks review cycles → you get autonomy.
- With autonomy you ship faster → org moves quicker → leaders extend trust further.
Your job is to kick-start and protect this loop.
💡 Krishna’s 3-Pillar Trust Equation
| Pillar | What It Means | IC Behaviours That Signal It |
|---|---|---|
| Clarity | Stakeholders always know status & risk. | • Proactive updates (no surprise slips) • Metrics in plain language |
| Reliability | You do what you said, when you said. | • Hit >90 % of committed dates • Renegotiate early when realities change |
| Ownership | You solve the whole problem, not just your ticket. | • Raise blocking issues before asked • Bring choices, not complaints |
(Notice skill > brilliance—trust is a reputation game, not an IQ test.)
💡 Tactical Systems to Broadcast Trust
| System | Cadence | Template |
|---|---|---|
| Friday 3-Bullet Update | Weekly | 1. Delivered 2. Next 3. Risks/Asks |
| Scoreboard Snapshot | Weekly (attach to update) | 4-lens metrics chart from Session 3 |
| Open-Loops List | Daily self-check | Simple Trello/Notion board: Commit, Due, Status |
| Stakeholder Pulse Ping | Fortnightly 15-min chat | “Is anything on your roadmap at risk because of us?” |
| Escalation Trigger | Immediate | “Yellow” = date/metric drift > 10 %; “Red” > 20 % |
Set calendar reminders—systems run the habit.
💡 Krishna’s Renegotiation Script (when you’ll slip)
- State the delta — “The new API dep is 4 days late; our ship date moves +2 days.”
- Show the mitigation — “We can parallelise QA to claw back 1 day.”
- Ask, don’t tell — “I plan to adopt option B unless you prefer otherwise.”
Outcome: stakeholders feel informed + consulted, not ambushed.
💡 Mini-Case: “Trust Debt” Paid Back in 2 Weeks
- Context: SDE missed two silent deadlines; PM escalated.
- Actions:
- Published a daily Slack burndown with p95 latency graph.
- Scheduled 10-min morning sync w/ PM; ended after a week.
- Took an unrelated on-call shift for teammate who’d covered her bug-fix.
- Result: Trust score in 360 feedback jumped from 2.8 → 4.4; given new green-field prototype.
🚀 Hands-On Exercises (≈ 75 min)
| Task | Time | Output |
|---|---|---|
| A. Trust Debt Audit | 20 min | List every open promise > 7 days; tag Red/Yellow/Green |
| B. Design Your Comms Cadence | 25 min | Draft calendar invites: Friday update, pulse pings |
| C. Write a “Day 0” Update using your dashboard | 15 min | 3-bullet email/slack ready to send |
| D. Pick One Trust-Repair Move | 15 min | e.g., swap on-call, document a hacky process |
(If you’re déjà-vu with on-call, choose any reputationally “expensive” chore and take it.)
💡 Deliverable for Session 5
Post a single message that contains:
- Screenshot or text of your “Day 0” 3-Bullet Update.
- One Red or Yellow open loop you identified and how you’ll close/renegotiate it.
- Calendar snapshot or bullets of the comms cadence you scheduled.
🌟 Pro-Tips While You Execute
- Timebox updates to 5 min; over-long mails signal uncertainty.
- Use the same template every week—consistency breeds confidence.
- Close the loop publicly e.g., “✅ Risk #2 resolved—latency now 120 ms.”
- If you’re truly blocked, escalate sooner; fast bad news > slow surprises.
Week 2 — Session 5 Stepping Up & Gap-Hunting
Find the Un-Owned Work That Makes You Un-Ignorable
💡 Why “Stepping Up” Beats “Waiting Up”
| Passive Path | Stepping-Up Path |
|---|---|
| Wait for your manager to assign bigger scope → hope they remember you | Spot an org-critical gap → propose the fix → become the obvious owner |
| Promotion timing is random | Promo narrative starts now (“She created that program…”) |
| Visibility limited to direct team | Cross-team ripple → execs hear your name early |
Doctrine: Scope is discovered, not gifted. The people who surf to Staff/Principal/Director levels are the ones who proactively claim high-leverage, high-ambiguity problems.
💡 The Gap-Hunting Radar
| Radar Source | Questions to Scan | Example Gap Cues |
|---|---|---|
| Roadmap Slack | “Which Q-level OKR is red/yellow?” | “Checkout latency must drop 30 % but nobody owns the DB index plan.” |
| Customer Escalations | “What bug/theme re-appears every retro?” | Same API throttling page linked in 4 tickets; team treats it as ‘known issue’. |
| Executive Q&A | “Where did VP ask ‘Who’s on this?’ and hear crickets?” | VP Finance: “We still can’t reconcile promo codes in BI…?” |
| Org Transitions | “What did the departing SME keep alive by sheer will?” | Legacy billing cron job—no docs, but breaks revenue if it dies. |
| Company-Level Bets | “Which new initiative depends on infra not ready yet?” | New AI-feature needs GPUs; capacity-planning process is manual. |
| A great gap is⚠️ business-critical, 🥈 under-owned, 🧩 multi-stakeholder, and 📐 measurable. |
💡 Krishna’s 2-Slide “Step-Up” Pitch
Target time: 12 minutes to draft; 3 minutes to deliver.
- Slide 1 — Problem & Impact
- Headline (1 line): “Checkout p95 latency blocks $42 M/Q revenue-growth target.”
- Evidence: Chart or bullet w/ current metric vs goal.
- Risk of Inaction: Lost revenue, CSAT drop, dev toil …
- Slide 2 — Plan & Ask
- Leverage Plan (3 bullets): Assess root cause w/ trace logs (1 wk). Prototype index/cache (2 wks, guarded by canary). Automate regression alert (adds 2 hrs/wk maintenance).
- Metric Target: p95 ↓ 30 %, by Sep 30.
- Resources/Authority Needed: 10 % DBA time, 2 SRE review hrs.
- Owner: You, accountable E2E.
Send to manager + key stakeholders; offer to present in next sprint-planning. Most will just say, “Great— run with it.”
💡 Tactics to Win the Scope Quickly
| Tactic | Why It Works | How to Execute |
|---|---|---|
| Pre-align One Sponsor | If one respected lead nods “yes,” others fold | Ping architect: “Can I sanity-check this idea in 10 min?” |
| Prototype Before Permission | Seeing 20 % lift in a dev env kills debate | Spike a script Friday, attach Grafana before-and-after |
| Offer to Own the Yaks | People fear glue-work; you embracing it signals ownership | “Happy to write the RFC + docs + incident playbook” |
| Frame Trade-offs Up- Front | Trust increases when you expose costs | “Yes, we spend 2 SBUs, but ↗ $-metric by 5×” |
💡 Mini-Case: “Ghost OKR” → Staff Engineer Ticket
- Context: Login funnel had 1 % silent failure—no explicit owner.
- Move: IC scraped logs, quantified lost sign-ups, pitched 2-slide fix (auto-retry + observability).
- Impact: Failure → 0.1 %; ARPU +$1.2 M/Q; Staff promo 4 months later.
- Key: Work was invisible until someone claimed and framed it.
💡 Hands-On Exercises (~ 90 min)
| Task | Time | Output |
|---|---|---|
| A. Gap Scan (Radar) | 30 min | List 5 candidate gaps; include metric & stake owner |
| B. Scoring Matrix | 20 min | For each gap, score Criticality 1-5, Underserved 1-5, Career Fit 1-5. Pick top 1. |
| C. Draft 2-Slide Pitch | 25 min | Use template above. |
| D. Pre-Align Sponsor | 15 min | DM or hallway chat Secure soft “yes—looks good.” |
(Chunk B-D can span two days if calendars are tight—speed beats polish.)
💡 Deliverable for Session 6
Reply here with:
- One-liner of the gap you selected (metric + why it matters).
- Snapshot/bullets of your Slide 2 Plan & Ask.
- Name/role of the sponsor who pre-aligned with you (just first name / title is fine).
🔑 Pro-Tips While You Work
- Anchor to metrics every time—feelings don’t win scope.
- If multiple “owners” surface, volunteer to be single-threaded leader; others become collaborators.
- Keep the pitch < 2 slides—brevity signals clarity.
- Celebrate even partial yes-es publicly; momentum attracts allies.
Week 2 — Session 6 Stakeholder Maps & Storytelling
Get People to Pull for Your Project
💡 Why Mapping Stakeholders Is Non-Optional
| Reason | What Happens When You Skip It |
|---|---|
| Hidden veto power | A director you never met blocks launch at the 11th hour. |
| Resource leverage | You re-invent code another team already finished. |
| Narrative lift | Project feels “one-team” instead of “company bet,” so exec airtime ⬇︎ |
Doctrine: Code moves bits; narratives move headcount and roadmaps.
💡 Build Your Stakeholder Map 1-Pager
| Column | Fill It With | Hint |
|---|---|---|
| Name / Role | “Alicia — Dir, Data Eng” | Include ops, finance, legal, etc. |
| Power (H / M / L) | How hard can they block you? | Past launches are a clue. |
| Interest (H / M / L) | Does success hit their KPI? | Tie to their OKRs. |
| Win | What they get | “Latency SLA met → fewer incidents.” |
| Risk / Fear | What keeps them up | “GPU budget blow-out.” |
| Comms Style | Slack DM / Doc / 5-min stand-up | Mirror their preference. |
💡 Krishna’s Narrative Stack
| Layer | Purpose | Template |
|---|---|---|
| Tweet (≤ 280 chars) | Exec “elevator” summary | “Cut checkout latency 30 % → +$42 M/Q rev.” |
| 1-Slide | Steering-committee decks | Problem → Plan → Metric target → Ask |
| 6-Pager (Amazon) | Deep-dive decision doc | Background · Tenets · FAQs · Risks · Timeline |
| Rule: Write the Tweet first. If it isn’t crisp, the 6-pager will ramble. |
💡 Storytelling Frameworks (pick one)
| Framework | When to Use | Structure |
|---|---|---|
| STAR | Promotion docs, retros | Situation · Task · Action · Result |
| Problem → Agitate → Solve | Exec pitches | “Bottleneck → $$ lost → our plan” |
| PR/FAQ (Amazon) | Net-new product bets | Press Release · 8 tough FAQs |
💡 Influence Tactics That Compound
| Move | Why It Works | Quick How-To |
|---|---|---|
| 1-on-1 Preview | People support what they help shape | Share draft slide, ask “What’s missing?” |
| Bridge Metrics | Speak their KPI language | For Finance: “saves 12 % infra spend” |
| Public Praise Loop | Social proof | Thank a stakeholder in #eng-announce with data |
| Early Wins Demo | Visual momentum | GIF of latency drop after prototype |
💡 Hands-On Exercises (~90 min)
| Task | Time | Output |
|---|---|---|
| A. Stakeholder Inventory | 25 min | Table with ≥ 8 names across functions |
| B. Power-Interest Plot | 15 min | Screenshot of 2×2 matrix |
| C. Draft the Tweet | 10 min | ≤ 280 chars, metric-anchored |
| D. Build the 1-Slide | 25 min | Problem • Plan • Metric • Ask |
| E. Schedule 2 Preview DMs | 15 min | Calendar invites sent |
(If calendars tight, overlap DMs with tomorrow’s stand-ups.)
💡 Deliverable for Session 7
Reply here with:
- Your Tweet-length narrative.
- Screenshot or bullet table of Stakeholder Map (at least top 4 high/high).
- One insight you got from a preview DM (e.g., “Legal flagged