Everyday invisibility of language
We only notice language when it malfunctions or when we focus on the topic/speaker.
Variation & identity
Same shared language, different realizations depending on age, education, context.
Register shift: friends vs. teacher.
Language choices index information about speakers & relationships.
Why linguists study language
See it as a rule-governed system enabling story-telling, joking, poetry…
Norman Fairclough: understanding language ⇒ understanding society, power, oppression, resistance.
Rules & change
Rules make communication possible but evolve; linguists document new norms.
Chomsky’s distinction
Competence = internalised grammar knowledge.
Performance = actual use; can possess grammatical competence yet lack communicative competence.
Language varieties
Geographical: accent (phonetic), vocabulary, syntax ⇒ dialector “variety” (neutral term).
Word creation mechanisms
Neologisms for new objects.
Semantic shift of existing words.
Conversion (noun→verb etc.).
Dictionaries lag behind usage; absence ≠ illegitimacy.
Prescription vs. description
Descriptive grammar: what speakers really do (all varieties).
Prescriptive grammar: rules about how speakers should speak.
Jakobson’s communication model
Addresser / Addressee; mediating factors:
Context → Referential function
Message → Poetic function
Contact → Phatic function
Code → Metalingual function
Addresser → Emotive function
Addressee → Conative function
Language & power
Standard varieties confer symbolic advantages (e.g., British English perceived as polite).
Direct political control: ex-Pres. of Turkmenistan renamed months/foods.
Institutional power: police command.
Symbolic power: managerial language style.
Saussurean sign
Signifier = sound; Signified = concept; arbitrary link.
Sound-symbol variation ("buzz" vs. Japanese "boon boon").
Langage / Langue / Parole
Langue (system, social) enables Parole (individual use).
Relational meaning & structure
Signs gain value via differences; spatial metaphor of “slots”.
Synchronic vs. Diachronic analysis.
Sapir-Whorf Hypothesis
Linguistic diversity: languages segment reality differently (Dyirbal noun classes 4 groups).
Determinism (rejected): language limits thought.
Relativism: habitual thought patterns shaped by language (Lucy).
Colour study: Russian 2 basic blues ("goluboy", "siniy") → faster category decisions.
Paradigmatic vs. Syntagmatic choice
Paradigmatic (vertical): alternative word options.
Syntagmatic (horizontal): word order.
Active vs. Passive voice shifts focus.
Transitivity = who does what to whom.
Political Correctness / Language Reform
Aim: representational justice, avoid discriminatory language.
Critics: conformity, limits free speech, imposition of authority.
Cameron: expands "repertoire of social meanings"; offers positive identity terms.
Broad notion of politics
Any communal decision-making about governance/power.
Ideology = belief systems about social organisation.
Persuasion arsenal
Aristotle: Logos, Pathos, Ethos.
Grass-roots tools: contrast, three-part lists, parallelism, repetition, passive, pronouns (inclusive/exclusive "we"), presupposition (semantic vs. pragmatic), metaphor vs. simile.
War discourse
Euphemism ("nukespeak"), Dysphemism, Nominalisation (reification).
Toys & ideology
War toys inculcate “us vs. them”, heroic masculinity (Machine & van Leeuwen).
Extended metaphors
Evoke scenarios, causal chains (e.g., "student as customer").
Silly citizenship (Hartley)
Humorous media participation (e.g., The Daily Show) as political agency.
Mass media filters (Chomsky & Herman) 1 Ownership 2 Advertising 3 Sourcing 4 Flak/responses 5 Ideology (anti-communism etc.)
Result: manufactured consent, propaganda model.
Semantic unity (van Dijk)
Coherent theme/headline frames reading.
News values (Allan Bell)
Negativity, Recency, Proximity, Consonance, Unambiguity, Unexpectedness, Superlativeness, Relevance, Personalisation, Eliteness, Attribution, Facticity.
Hard vs. Soft; Fast vs. Slow news.
Experts positioning matters as much as selection.
Online news transformation
Jucker’s 6 changes: hypermedia, personalisation, producer-consumer interaction, lifespan shift, synchronicity, loss of fixity.
Bateman/Delin/Henshel 5 structures: content, rhetorical, layout, navigation, linguistic.
Twitter & citizen journalism
Microblog 140/280 chars, hashtags, digital divide, literacy demands, fake news circulation.
Top-down vs. Bottom-up signage
Official (regulatory, infrastructural) vs. individual (commercial, transgressive).
Kress & van Leeuwen reading paths
Given→New, Ideal (top)→Real (bottom).
Geosemiotics (Scollon)
Spatial placement imparts meaning; boundary marking exerts power.
Multilingualism & power
Bilingual Welsh/English signage marks official status; contested languages ⇒ ideological struggle.
Campaign example: Singapore Courtesy
"Informalised authority" (Lazar) with Smiley & Singa, community rhetoric.
Graffiti as transgressive voice
Commercial vs. non-commercial; reclaim space, participatory culture.
Online landscapes & memes
YouTube: decentered, atemporal, post-TV (Telson).
Memes: replicability, humour, intertextuality, anomalous juxtaposition (Knobel & Lankshear).
Sex vs. Gender
Sex = biological; Gender = social performance.
Lexical asymmetry & markedness
Bachelor vs. Spinster; actor (unmarked) vs. actress (marked); master vs. mistress.
Titles: Mr (status-neutral) vs. Miss/Mrs/Ms (marital info, contested).
Generic "he" challenged; singular "they" rising (Baranowski).
Binomial order usually male-first; feminine domains exception.
Semantic derogation: "spinster", "slut" (reclaimed), animal terms.
Women’s language stereotype (Lakoff)
Tags, hedges, politeness, lack of swear words.
Tag questions re-evaluated
Modal (certainty) vs. Affective (interactional). Women mainly affective; men modal.
Gossip research (Jones)
Shared floor, back-channeling, hedging; both genders use gossip but perceived feminine.
Androcentric rule (linguistic subordination)
Women’s speech marked & judged; belief women talk more (Spender, Herring et al.).
Performing identity
"Dude" signals cool solidarity among men (Kiesling).
Lesbian talk & community of practice (Jones – Sapphic Stompers).
Ethnicity vs. Race
Social/cultural construct analogous to gender vs. sex.
Ideology of homogeneous nation → pressure on minorities (e.g., UK learn English).
Racist discourse strategies (van Dijk) 1 Difference 2 Deviance 3 Threat; plus slurs.
Reclamation ("nigger", "wog").
Ethnolect studies
Australia “wogspeak”: Greek-Aust. longest a in HRT.
AAE: copula deletion + habitual "be"; stigma vs. covert prestige.
Lumbee vs. AAE distinctions (rhoticity, inflected "be").
Latina gangs (Mendoza-Denton): creaky voice indexes hardcore persona.
Authenticity discourse: Mexican identity via code-switching (Shenk). White teen adopting AAE features (Cutler) for social capital.
Miscommunication consequences
Caribbean English vs. SAE (Nero) → classroom issues.
Aboriginal English in courts (Eades): silence, gratuitous concurrence, rising declaratives misread.
Crossing (Rampton)
Using codes not "owned"; linked to liminality, identity play.
Life-stage perspective
Early (CDL features), Adolescent (innovation, multiple negation, discourse marker "like", CMC texting features), Middle (stable, conservative), Later (stereotypes, elderspeak).
CDL vs. Elderspeak
Similar simplifications but elderspeak can be patronising.
Ageism
Negative framing of "elderly" (Mautner). Gendered differences among seniors.
Age discrimination masked by expectations of appearance/youth.
Class not just money: education, residence, language
Stigmatised varieties & labels
"Bogan" (AU), "Chav" (UK), "White trash" (US).
Bennett: perceived chav speech = widespread non-standard features.
Pittsburgh study: same features can evoke authenticity or stigma (Johnstone et al.).
Labov’s NYC rhoticity study
Postvocalic r increases with social class; style shifting.
Social networks (Milroy)
Network Strength Score; density & multiplexity correlate with use of vernacular features.
Communities of Practice (Eckert’s Jocks vs. Burnouts)
Multiple negation associated with burnout CoP.
Symbolic capital (Bourdieu)
Intangible assets: accent, degree.
Gendered access: male activities vs. female appearance/language (Trudgill).
Great British Class Survey (Savage et al.)
7 classes: Elite, Established MC, Technical MC, New Affluent Workers, Traditional WC, Emergent Service Workers, Precariat.
Deaf community & audism
Limited economic/cultural capital; internal elite via early BSL or attendance at Gallaudet.
Kachru’s Circles
Inner (L1), Outer (official/co-official, post-colonial), Expanding (EFL).
Inner = norm providing; Outer = norm developing; Expanding = norm dependent.
Critiques & alternatives
Jenkins: treat all as World Englishes; Lingua Franca Core prioritises intelligibility (e.g., \theta→f/v acceptable).
Quirk: insists on inner-circle standard for teaching.
Linguistic insecurity among outer/expanding speakers.
Diglossia examples
Singapore: Standard English (High) vs. Singlish (Low); identity vs. policy.
Indian English: heterogeneous, L1 for some, English + Hindi influence.
Pidgin → Creole continuum
Lexifier vs. substrate; basilect/mesolect/acrolect in Caribbean English.
Global linguistic market
Varieties carry differential value; elite English confers capital.
Linguistic imperialism debate
Phillipson/Skutnabb-Kangas: English = neo-imperial project; "killer language" metaphor.
Mufwene: adoption for pragmatic reasons, not necessarily language abandonment.
Second linguistic relativity (Hymes via Blommaert)
Meaning of variety depends on context; Singlish high capital locally, low abroad.
English in advertising (Germany)
Indexes young, cosmopolitan, business elite (Androutsopoulos, Piller).
Language choice both reflects and constructs social reality (power, identity, ideology).
Representational practices (media, signage, metaphor) shape common sense & consent.
Variation (gender, ethnicity, class, age) demonstrates rule-governed diversity, challenges deficit views.
Access to prestigious varieties = access to symbolic capital; inequities persist (audism, linguistic imperialism).
Critical awareness of descriptive vs. prescriptive, of norms vs. emergent forms, is key to resisting oppression and fostering inclusive societies.