DMD C3 Understanding Digital Media Communication

Technology advances of Media: Print Media

• Johannes Gutenberg's 15th-century invention of the movable type printing press allowed for the mass production of print media.

• Before the printing press, books were handwritten, making each copy unique.

• The printing press reduced the cost of producing written material and facilitated wider audience reach through new transportation technologies.

• In 1810, Friedrich Koenig connected the steam engine to a printing press, further industrializing printed media.

• In 1800, a hand-operated printing press produced about 480 pages per hour; Koenig’s machine more than doubled this rate.

• By the 1930s, some printing presses could publish 3,000 pages an hour.

• Printing was invented around 1450 by Johannes Gutenberg.

• Before print media, woodblock printing was used widely throughout East Asia for printing on textiles and paper.

• Modern machines can now print from computers quickly.

Technology advances of Media: Audio visual

• Audiovisual media possesses both sound and visual components (e.g., slide-tape presentations, films, TV programs, live theater).

• Audiovisual service providers offer web streaming, video conferencing, and live broadcast services.

• In 1900, radio was invented, allowing simultaneous broadcasting of news and music to many people.

• Television was later developed to broadcast pictures with audio.

• By 1955, television was present in half of American homes.

• In the 1830s, photographs were created and assembled in Europe, becoming common by the 1840s.

• By the late 1800s, photographs were mass-produced and included in print media.

• In the late 1870s, serial photography experiments led to motion pictures.

• In the 1890s, Thomas Edison commercialized film, creating a motion picture company.

• Movies became the first mass medium to combine audio and visual electronic communication.

• Movie technology developed faster than television due to fewer electromagnetic transmission and reception challenges.

• Audio refers to what we can hear, and visual refers to what we can see.

• Common audible aids include the spoken word, sound effects, and music.

• Frequently used visual aids include people, pictures, cartoons, graphics, maps, printed words, and 3D models.

• Audiovisual materials can be presented in their original or reproduced form.

Visual Aid Display Equipment

• Animation: Movement given to visual aids.

• Blackboard: Used with chalk for erasable writing or drawing.

• Bulletin Board: Used to attach visual aids with pins or staples.

• Easel or A-frame: Frame to hold flat visual aids.

• Feltboard: Board covered with felt, where visual aids with abrasive backing adhere.

• Flash Cards: Small cards imprinted with key words.

• Flip Charts: Series of visual aids on flexible paper, fastened at the top for easy flipping.

• Model or Mock-up: Three-dimensional dummy, often to a small scale, possibly with working parts.

• Pegboard: Board with holes for holding visual aids with metal clips.

• Pointer: Used to indicate parts of a visual aid, some with a flashlight.

Digital transformation of media

• Digital transformation affects every industry, including media.

• Consumers now have more access to content on various devices.

• Traditional media companies are adapting to the digital world to keep up with changing consumer habits.

• Digital transformation involves a profound shift in how we live, work, and relate to one another in a social, mobile, cloud-powered world.

• Media organizations use digital transformation to save costs, increase revenue, and improve customer engagement.

• Digital transformation uses technology to create new value for customers, employees, and shareholders.

• This includes creating new customer experiences, finding new ways to monetize content, and developing internal capabilities for efficiency.

The Benefit of Digital transformation in media

• Real-time booking: Advertisers can book advertising space in real time, reducing double bookings and creating a more efficient process.

• Collaboration: Brands partner with media companies that have reach, exposure, and streamlined communication and campaign setup.

• Personalization: Programmatic advertising technology allows brands to deliver targeted content to specific audiences based on their profiles.

• Automation: Automating data collection and other tasks helps media companies optimize efficiency and better serve customers.

• Access to real-time data and analytics: Companies gain a better understanding of what works and what doesn't by compiling data in one place, allowing adjustments to marketing strategies based on customer behavior changes.