Plan a Data Visualization

Step 1: Explore the Data for Patterns

• ask manager or data owner for access to the current sale records and website analytics reports

  • info includes how:

    • customers behave on company existing website

    • basic information about who visited

    • who bought from the company

    • how much they bought

Step 2: Plan your Visuals

• refine data and present the results of your analysis.

• create data visual that explains findings quickly and effectively to your target audience

• since audience is sales oriented, you would use:

  • show sales numbers overtime

  • connect sales to location

  • show the relationship between sales and website use

  • show which customers fuel growth

Step 3: Create your Visuals

• decide what kind of information and insights you want to display

• creating the right visualization to share with stakeholders is a process

Examples:

Build you Data Visualization Toolkit

• use the visualization tools in your spreadsheet to create simple visualizations such as line and bar charts

• can use more advanced tools such as Tableau that allow you to integrate data into dashboard-style visualizations

• if working with programming language R , can use visualizations tools in RStudios

“Data visualizations are pictures. They are a wonderful way to take very basic ideas around data and data points and make them come alive”