Economic activity exists to improve living standards, which can be material (based on goods, services, and income) or non-material (quality of life, including environmental factors, health, and personal freedoms).
Material living standards depend on GDP per capita, income distribution, employment, inflation, and access to goods.
Non-material living standards include happiness, health, environmental quality, crime rates, leisure time, and education.
The relationship between material and non-material living standards can be conflicting (economic growth can harm the environment) or compatible (higher incomes can fund healthcare and education).
Economic activity refers to production, employment, and income generation, influencing material and non-material living standards.
Measured using Gross Domestic Product (GDP), which represents the market value of all final goods and services produced.
Economic activity fluctuates, impacting employment, income, inflation, and overall societal well-being.
Government policies aim to maintain sustainable growth, full employment, and low inflation.
Economic activity follows a cyclical pattern, known as the business cycle, consisting of four phases:
Expansion: Increasing GDP, falling unemployment, and rising inflation.
Peak: Maximum growth, potential inflationary pressures.
Contraction: Slowing GDP, rising unemployment, and declining inflation.
Trough: Low GDP, high unemployment, risk of recession.
Governments attempt to stabilize the economy by targeting domestic economic stability (steady growth, low unemployment, controlled inflation).
Stagflation (high inflation and unemployment together) is an abnormal situation that disrupts normal economic cycles.
The economy operates through five sectors:
Households (consumers)
Businesses (producers)
Financial sector (banks, investment)
Government (taxes and spending)
Overseas sector (trade)
Economic activity is influenced by leakages (savings, taxes, imports) and injections (investment, government spending, exports).
Aggregate demand (AD = C + I + G + X – M) and aggregate supply determine short-term and long-term economic growth.
Aggregate Demand (AD) is the total spending in the economy, comprising:
Consumption (C) – Household spending
Investment (I) – Business capital expenditure
Government spending (G) – Public services and infrastructure
Net exports (X – M) – Exports minus imports
AD is affected by:
Consumer and business confidence
Interest rates (affecting borrowing and investment)
Government policies (taxation and spending)
Exchange rates (impacting trade)
Global economic conditions
Changes in AD influence inflation, employment, and GDP growth.
Aggregate Supply (AS) refers to the total output of goods and services an economy can produce.
Key AS factors:
Resource availability (labour, capital, natural resources)
Production costs (wages, taxes, raw materials)
Technological advancements (increasing efficiency)
Climate conditions (affecting agriculture and infrastructure)
Government regulations (environmental policies, infrastructure investment)
Favourable AS conditions lead to higher economic growth, lower unemployment, and improved living standards.
Unfavourable AS conditions (e.g., supply chain disruptions, high costs) can slow growth and worsen inflation.
Governments use monetary policy (adjusting interest rates) and fiscal policy (taxation and spending) to regulate AD and AS.
Macroeconomic goals include:
Sustainable growth (around 3% GDP growth annually)
Full employment (low unemployment rates)
Low inflation (2-3% per year)
Equitable income distribution
Environmental sustainability
Trade-offs exist: Policies that boost GDP can harm the environment or worsen income inequality.