Business Plan format

Page 1: Cover Page

• Business Plan presented in fulfillment of the Entrepreneurial Mind course

• Include business logo

• Submitted by:

  • Names of group members

• Section and group number

• Submitted to:

Page 2: Acknowledgement

• Sincere appreciation to supporters and contributors:

  • [Name, Title] for expertise

  • [Name/Company] for financial backing

  • General gratitude for feedback and encouragement

• Contributions have been pivotal in shaping the business strategy.

Page 3: Table of Contents

• Acknowledgement - pg. 2

• Table of Contents - pg. 3

• I. Executive Summary - pg. 4

• II. Company - pg. 5

  • Vision - pg. 5

  • Mission - pg. 5

  • Objectives - pg. 5

  • Major Competitors - pg. 6

  • PESTLE Analysis - pg. 6

  • Industry Trends - pg. 6

  • Legal Requirements - pg. 6

• III. Product/Service - pg. 7

• IV. Market Analysis - pg. 7

  • Demographics - pg. 7

  • Geographical Location - pg. 7

  • Consumer Behavior - pg. 7

  • Market Needs - pg. 7

• V. Marketing Plan - pg. 8

  • Marketing Mix - pg. 8

  • Target Market - pg. 8

  • Marketing Objectives - pg. 8

• VI. Operating Plan - pg. 9

  • Organization Structure - pg. 9

  • Key Executives and their Roles - pg. 9

• VIII. Financial Plan - pg. 10

• Appendix - pg. 11

• References - pg. 12

Page 4: I. Executive Summary

• To be created last, overview of the proposal:

  • Business Overview: Name, location, products/services

  • Mission Statement and Objectives

  • Market Opportunity: Insights on industry and customer needs

  • Unique Value Proposition: What sets the business apart

  • Business Model: Overview of revenue streams and partnerships

  • Financial Highlights: Sales forecasts and funding requirements

  • Team and Expertise: Key team members introduced

  • Conclusion: Summary of business potential and call to action

Page 5: II. Company

• Discusses vision, mission, objectives, competitors, trends, and legal requirements:

  • Introduction: Company/logo origin

  • Structure and Ownership: Type of ownership and capital agreements

  • Location: Business operation details and justification

  • Management Team: Organization map, roles, responsibilities

Vision

• One-sentence aspiration for future state

• Example: "To be the leading global provider of innovative solutions."

Mission

• Define purpose with clear, concise statement

• Include core values

• Example: "To provide high-quality, sustainable products."

Objectives

• Written in bullet form:

  • Specific, measurable, achievable, relevant, time-bound (SMART) goals

  • For instance:

    • Increase annual revenue by 20% in two years.

    • Expand into two international markets this fiscal year.

Major Competitors

• Identify at least 5 competitors:

  • Name, products/services, location, strengths/weaknesses, and unique selling proposition.

  • Highlight competitive advantage.

PESTLE Analysis

• Strategic tool for evaluating external factors: Political, Economic, Social, Technological, Legal, Environmental.

Industry Trends

• List trends relevant to products/services in bullet form.

Legal Requirements

• Steps and procedures for business registration, permits needed.

Page 7: III. Product/Service

• Description of product/services:

  • Include images if applicable

  • Key benefits and unique features

  • Explanation of target market's patronage reasons.

Page 8: V. Marketing Plan

• Outline of core marketing strategies:

  • Marketing Mix (4Ps):

    • Product: Design, quality, packaging, etc.

    • Price: Strategies, models, discounts, etc.

    • Place: Distribution channels and logistics.

    • Promotion: Advertising, social media, etc.

  • Target Market: Summary of market analysis.

  • Marketing Objectives: Key marketing activities for next 5 years in bullet form.

Page 9: VI. Operating Plan

• Details of organizational structure, owners, key executives, and their roles:

  • Show diagram of organization.

  • Explain roles and responsibilities in table format.

Page 10: VIII. Financial Plan

• Include sales forecast and 1-year income statement.

Page 11: Appendix

• Include images of products and profiles of team members.

Page 12: References

• List of references in APA 7th format.

Page 13: Closing Page

• Ninu Clark

• 1900 Business Administration Program

• Education that works.