Judgment and Decision Making - PSYC 363
SIMILARITY JUDGMENTS
Crocodile vs. Alligator
Common Features:
Both are reptiles
Possess sharp teeth
Carnivorous diet
Lay eggs
Adapted to swamps
Long lifespan (70-100 years in captivity)
Distinctive Features:
Snout shape varies
Habitat preference: Freshwater vs. Brackish water
Geographic location differences
Different speeds on land
Nesting sites vary
Skin color traits differ
Elephant vs. Alligator
Common Features:
Excellent swimmers
Ancient lineage as species
Large body size
Maternal care for their young
Territorial nature
Long longevity
Distinctive Features:
Reptile (Alligator) vs. Mammal (Elephant)
Cold-blooded (Crocodile/Alligator) vs. warm-blooded (Elephant)
Size and weight differences between species
Habitat variations (aquatic vs. terrestrial)
Differences in their social structures
Disparities in brain size
WEIGHTING OF FEATURES
- Venn Diagrams
- Used to illustrate common and distinctive features between species.
CONTRAST MODEL (Tversky, 1977)
Formula: S(a,b) = xf(a,b) - yf(a-b) - zf(b-a)
- Explanation:
- $S$ represents an interval scale of similarity
- Function $f$ reflects feature salience
- Parameters $x$, $y$, and $z$ adjust the weight given to different features.
Example:
- Comparing the similarity of two countries, e.g., Mexico and the USA
ASYMMETRICAL SIMILARITY JUDGMENTS
- UMD Student Data (Winter 2024)
- Students rated the similarity of North Dakota to Michigan and vice versa:
- Michigan to North Dakota: Average = 4.375 on a scale of 1-10
- North Dakota to Michigan: Average = 5.0 on the same scale
JUDGMENTS OF PROBABILITY
Normative (Prescriptive) Approach:
- Counts the number of ways an event can occur using:
P(x) = rac{n!}{(n-x)! x!} - This accounts for the total number of combinations and success probability in multiple trials.
- Counts the number of ways an event can occur using:
Representativeness Heuristic (Kahneman & Tversky, 1972):
- Evaluates a sample's probability by its similarity to the target population.
- Example probabilities:
- Outcomes such as p(X) = rac{1}{32} or p(X) = rac{1}{1296} imply how people perceive likelihood based on representativeness instead of statistical probability.
GAMBLER’S AND HOT HANDS FALLACIES (Tversky & Kahneman, 1971)
- Law of Small Numbers:
- Describes the tendency of gamblers to believe results will even out over short series in lotteries, affecting bets over time.
BASE-RATE NEGLECT (Kahneman & Tversky, 1973)
- Base-Rate Estimation
- Individuals often ignore the base rate information (general prevalence) in favor of similarities, leading to inaccuracies in judgment.
CONJUNCTION FALLACY (Kahneman & Tversky, 1982)
The probability of combined events is often judged to be more probable than either of the individual events.
Example:
- Ranking scenarios for an individual named Linda shows biases in assessing her likelihood of fulfilling combined criteria.
ACCESSIBILITY HEURISTIC (Tversky & Kahneman, 1973)
- Recalls specific data influences judgments of frequency and probability, influenced by the ease of retrieval.
AVAILABILITY HEURISTIC (Slovic et al., 1979)
- Assesses risk by common, media-represented events rather than by raw statistics, noting how dramatic events lead to overestimating certain risks.
RATIONAL CHOICE THEORY DESCRIPTION INVARIANCE
The assumption that individuals should evaluate the same information equally, regardless of how presented.
Example scenarios to illustrate preferential biases based on phrasing or framing of choices.
FRAMING EFFECTS
- Impact of presentation:
- A penalty vs. a discount can yield differing student registration behaviors.
DECISION MAKING HEURISTICS
- Ratio-Difference Principle:
- The perceived value of changes in rates is more significant in relation to existing magnitudes rather than their absolute difference.
LOSS AVERSION AND PROSPECT THEORY
- Summary: “Losses loom larger than gains”, indicating stronger emotional responses to losses than equals to gains.
SUMMARY
- Topics covered include:
- Similarity judgments, contrast models, probability judgments, heuristics, rational choice theory, and framing effects, which all impact decision-making processes.