Media

1. Representations: Media representations are stories or images that depict certain groups or events, shaped by what is included or excluded.

2. Codes: Media codes, like colors and camera angles, are the fundamental elements that create meaning.

   - Technical Codes: These involve specific media techniques, such as lighting and editing.

   - Symbolic Codes: These are real-life symbols, like a red rose representing romance.

3. Conventions: Media conventions are the expected rules or common practices that guide how media is created.

   - Narrative Conventions: These refer to typical story structures that include a beginning, middle, and end.

   - Form Conventions: These are the standard ways media is presented, such as featuring titles at the beginning and credits at the end.

   - Genre Conventions: These are the typical features of a specific media genre, like the use of eerie music in horror films.

4. Audience: The audience consists of those who watch, listen to, or read media.

   - Reception: How and where the audience consumes media affects their understanding.

   - Engagement: The emotional or intellectual connection the audience forms with the media.

   - Response: The audience's interpretation and meaning-making regarding the media.

5. Intended Audience: This is the specific group for whom the media was originally created.

6. Present Day Audience: This refers to contemporary viewers who may interpret the media differently due to changes in societal context.

   - Implicit Reading: This is the exploration of deeper, hidden meanings in the media.

   - Explicit Reading: This focuses on the obvious, surface-level meaning of the media.

7. Production Period Context: This refers to the time frame in which the media was produced, influencing its themes and portrayal, such as differing depictions of family life from the 1960s to the 2000s.

8. The Big Bang Theory / *The Flintstones: Both shows are sitcoms that use humor to depict families.

   - Codes: They employ humorous music and character behaviors to evoke laughter.

   - Representations within the texts: Both portray families and utilize stereotypes for easy recognition.

   - Conventions of TV sitcoms: Sitcoms typically feature humor, recurring characters, and resolutions by the episode's end.