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Week 2: STRATEGIC APPROACHES AND MODELS IN OPERATIONS MANAGEMENT

Hayes and Wheelwright's Four-Stage Model of Operations Contribution

  • Overview:

    • The diagram illustrates the progressive stages of operations contribution as described by Hayes and Wheelwright, highlighting how operations evolve from being internally neutral to externally supportive of a firm's strategic goals.

  • Details:

    • Stage 1 - Internally Neutral:

      • Focus on correcting wrong practices and achieving parity with competitors.

    • Stage 2 - Externally Neutral:

      • Adopt best practices to perform on par with the industry standards.

    • Stage 3 - Internally Supportive:

      • Link strategy with operations to support the broader business strategy effectively.

    • Stage 4 - Externally Supportive:

      • Drive the business strategy by redefining industry expectations and establishing a clear leadership position.

The Four Perspectives on Operations Strategy

  • Overview:

    • The image describes the four interrelated perspectives that form a comprehensive approach to operations strategy: Top-down, Bottom-up, Inside-out, and Outside-in.

  • Details:

    • Top-Down Perspective:

      • Reflects the overall business objectives and how the operations function can strategically align with these goals.

    • Bottom-Up Perspective:

      • Focuses on leveraging day-to-day learnings and operational improvements to inform strategic decisions.

    • Inside-Out Perspective:

      • Develops internal capabilities that are critical to achieving competitive advantage in chosen markets.

    • Outside-In Perspective:

      • Looks at market demands and customer expectations to define the required operational capabilities and strategic adjustments.

Week 2: STRATEGIC APPROACHES AND MODELS IN OPERATIONS MANAGEMENT

Hayes and Wheelwright's Four-Stage Model of Operations Contribution

  • Overview:

    • The diagram illustrates the progressive stages of operations contribution as described by Hayes and Wheelwright, highlighting how operations evolve from being internally neutral to externally supportive of a firm's strategic goals.

  • Details:

    • Stage 1 - Internally Neutral:

      • Focus on correcting wrong practices and achieving parity with competitors.

    • Stage 2 - Externally Neutral:

      • Adopt best practices to perform on par with the industry standards.

    • Stage 3 - Internally Supportive:

      • Link strategy with operations to support the broader business strategy effectively.

    • Stage 4 - Externally Supportive:

      • Drive the business strategy by redefining industry expectations and establishing a clear leadership position.

The Four Perspectives on Operations Strategy

  • Overview:

    • The image describes the four interrelated perspectives that form a comprehensive approach to operations strategy: Top-down, Bottom-up, Inside-out, and Outside-in.

  • Details:

    • Top-Down Perspective:

      • Reflects the overall business objectives and how the operations function can strategically align with these goals.

    • Bottom-Up Perspective:

      • Focuses on leveraging day-to-day learnings and operational improvements to inform strategic decisions.

    • Inside-Out Perspective:

      • Develops internal capabilities that are critical to achieving competitive advantage in chosen markets.

    • Outside-In Perspective:

      • Looks at market demands and customer expectations to define the required operational capabilities and strategic adjustments.

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