2.9. - 24

• Course will have a group presentation

• we'll have a mock exam

• Essay, 800-1000 words, academic article, essay deadline by lesson 8, three topics to choose from, peer reviewed

• Midterm Exam 28.10

• Exam 1. 16.12.

• Exam 2. 7.1.2025

• Exam 3. 20.1.2025 (make-up if failed previous exams)

• Exam 50%, other stuff 20% grade (but you gotta pass the exam in all cases)

• Attendance not compulsory

• Uploads to moodle

• APA7

9.9.

Transmedia & Storytelling

• change with traditional use of media

• older gen mostly TV, younger social media

• terms such as cross-media, transmedia Storytelling, multiplatform, multimedia, and second-screening describe the production and consumption shifts that digital technologies have brought on the media and audiences.

• Example of importance of knowing/researching audience beforehand (gaming audience reached via discord etc)

• dissection of the word cross-media (intersection of 2 different media)

• old cross-media vs new cross-media

  → star trek, star wars in multiple media forms, vs 2006 birth of multiple social media

• importance of creating VALUE

• Term text = any message written, performed, filmed, recorded etc. interpreted by an audience

• Semantic whole = sum of various texts/videos etc making up a production either made by the production or created by the audience (aka also review articles, fan fiction, essay analysis etc)

23.9.

Group presentation, either something in transmedia or cross-media, 6ppl per group

10min presentation, Inc. analytical part (7 parts of transmedia eg). 2 REPRESENTIVES! Not everyone presents.

Pro-active transmedia Storytelling: Lost tv-series. multiplatform (ARG, videogame, mobisodes, comic)

The case of Gary Troup: dies in the first episode. They find a manuscript by him, he was travelling to present it abroad. Manuscript appears throughout the series, people fight over it. On YouTube, there were interviews of him, and his book was available online. product placement? Boom was available before tv-series, so people noticing the connection would hook them.

Gary Troup is not a real person, book was written by writers of lost. interviews are fabricated, paid.

Migratory cues → signal towards another medium

Leak information to help the audience (in fiction this works)

Transmediality:

• not only for entertainment

• one can discuss many topics through it (e.g. marketing, vaccines etc)

• ie everything is connected

• ie writing a lovestory doesn’t come just from your imagination, but is built on centuries of tradition of the practice

Example: BMW marketing creating the bemarikuski stereotype; careless, reckless, a certain age and salary

• tell their audience, if you are fast and furious kinda driver, drive our cars

• created short films, comic books

• The films character, The Hire, is kinda surface level but in comic his lore deepens

• this eliminated their family market because if this, but a few years back they changed again (cm of child trying to turn on BMW)

→ in this case, transmediality to promote brand image

another e.g. Nike

• just fired their CEO

• hadn’t used traditional commercials for years, only brand ambassadors, films etc

30.9.

Abundance of media, fragmentation of audiences

• both a micro-climate and a larger picture exist: what you yourself make and distribute, and what the larger entities produce (Livingstone, 2014)

• Study of audiences has become an important part of the study of transmedia as whole

• the past 20 years, focus on two main type of audience; lay participant and expert

• Experts speak for others, lay participants speak for themselves

• Is this the case of todays media landscape?

• The people formerly known as audience are simply the public made realer, less fictional, less predictable. Media people should welcome that - Rosen 2008

7.10. Codes

Cultural cycle