ECF1100 Week 2 Sem1 2022
Introduction
Course: ECF1100 Microeconomics
University: Monash Business School
Instructor: Dr. George Rivers
Week 2 Overview
Topic & Readings
Topic: Market forces of supply and demand
Reference Chapter: Chapter 4
Review of Week 1
Key Concepts:
Scarcity
Choices
Trade-offs
Opportunity Cost
Comparative Advantage
Specialization
Economies of Specialization
Creating Value
Learning Objectives
Understand factors influencing demand for goods/services.
Understand factors influencing supply of goods/services.
Explain market equilibrium and illustrate with graphs.
Use demand and supply graphs to predict price and quantity changes.
Market Definition
A market consists of a group of buyers and sellers of a particular good or service.
Buyers: Determine demand
Sellers: Determine supply
Quantity Demanded
Definition: Amount of a good buyers are willing and able to purchase at a given price.
Law of Demand
Principle: Holding other factors constant:
A decrease in product price leads to an increase in quantity demanded.
An increase in product price leads to a decrease in quantity demanded.
Demand Curves
Example: Catherine's Demand Curve for Ice-Cream
Prices and Corresponding Quantities:
$3.00 -> 1 Ice-Cream
$2.50 -> 2 Ice-Creams
$2.00 -> 3 Ice-Creams
$1.50 -> 4 Ice-Creams
$1.00 -> 5 Ice-Creams
Individual vs Market Demand
Demand Schedule:
Catherine's Demand:
$0.00 = 12 -> Total: 19 at $0.00 (Catherine + Nicholas)
$0.50 = 10
Market Demand Schedules: Total quantities calculated by adding individual demands.
WTP and Consumer Surplus
Willingness to Pay (WTP): Maximum a buyer will pay for a good, indicating value.
Consumer Surplus: Difference between WTP and the actual price paid.
Shifts in Demand
Key Variables:
Prices of Related Goods:
Substitutes: A price decrease in one decreases demand for the other (e.g., movies vs DVDs).
Complements: A price decrease in one increases demand for the other (e.g., Xbox and games).
Income:
Normal Goods: Demand increases with income (e.g., overseas holiday).
Inferior Goods: Demand decreases with income (e.g., second-hand furniture).
Tastes and Expectations influence demand.
Shifts vs Movements Along the Demand Curve
Shifts in demand occur due to factors like preferences or income changes.
Movements occur with price changes of the product.
Quantity Supplied
Definition: Volume of a good sellers are willing to sell at a specific price.
Law of Supply
Principle: Holding everything else constant:
A price increase results in an increase in quantity supplied.
A price decrease results in a decrease in quantity supplied.
Individual Supply vs Market Supply
Supply Schedule:
Tony's Supply:
$0.00 -> 0
$0.50 -> 0
$1.00 -> 1
$2.50 -> 4
Producer Surplus
Definition: Amount seller is paid minus the lowest price they are willing to accept (seller's cost).
Shifts in Supply
Key Variables:
Input Prices
Technology
Expectations
Number of Sellers
Market Equilibrium
Definition: Situation where demand equals supply, resulting in a stable price.
Example Price: $2.00, where quantity demanded equals quantity supplied.
Market Disequilibrium
Surplus: Quantity supplied > quantity demanded.
Shortage: Quantity demanded > quantity supplied.
Steps for Analyzing Changes in Equilibrium
Determine if demand or supply curve shifts.
Identify the direction of the shift.
Analyze changes in equilibrium price and quantity.
Demand and Supply Changes
Example Demand Increase
Hot weather increases ice-cream demand leading to higher price and quantity sold.
Example Supply Decrease
A bushfire reduces ice-cream supply leading to higher price but lower quantity sold.
Simultaneous Changes
Effects on price and quantity differ based on the size of shifts in demand and supply.