Wilhelm Wundt – The Founder of Psychology
Established the first psychology lab in 1879 in Leipzig, Germany.
Focused on structuralism, aiming to analyze consciousness into basic elements (sensations, feelings).
Used a method called introspection, where subjects reported their conscious experiences.
Freud’s Influence – The Unconscious Mind
Sigmund Freud introduced psychoanalysis, emphasizing unconscious motives and conflicts.
Suggested behavior is influenced by unconscious desires, childhood experiences, and repressed memories.
Introduced key concepts like the id, ego, and superego, and defense mechanisms.
John B. Watson and Behaviorism
Shifted psychology from studying consciousness to observable behavior.
Argued that behavior is learned through conditioning (inspired by Pavlov's classical conditioning).
Famous for the "Little Albert" experiment, demonstrating fear conditioning.
B.F. Skinner – Radical Behaviorism
Expanded behaviorism, emphasizing reinforcement and punishment.
Argued free will is an illusion; behavior is shaped by rewards and consequences.
Developed concepts of operant conditioning, focusing on reinforcement schedules.
Cognitive Revolution
In the 1950s-60s, psychologists returned to studying mental processes (thinking, memory, problem-solving).
Influenced by advancements in computer science and information processing.
Key figures: Noam Chomsky (language), Jean Piaget (cognitive development).
Physiological Psychology
Examines how biological processes (brain structures, neurotransmitters, hormones) affect behavior.
Technological advances (MRI, EEG) help study the brain in action.
Cultural Diversity in Psychology
Recognition that cultural background shapes thoughts, behavior, and mental health.
Cross-cultural psychology compares different cultural groups to understand universal vs. culture-specific behaviors.
Positive Psychology
Focuses on human strengths, well-being, and personal growth instead of dysfunction.
Pioneered by Martin Seligman, emphasizing optimism, resilience, and life satisfaction.
Steps in Scientific Research:
Formulating a hypothesis: Making an educated guess based on theories.
Designing the study: Choosing a method (experiment, survey, etc.).
Collecting data: Using appropriate measures and observations.
Analyzing results: Applying statistical methods.
Reporting findings: Publishing in peer-reviewed journals.
Advantages of Scientific Approach:
Clarity and precision
Reduction of bias through objective data collection
Replicability
Key Concepts:
Independent variable (IV): The factor manipulated by the researcher.
Dependent variable (DV): The outcome measured to see if it's affected by the IV.
Experimental group: Receives the treatment.
Control group: Does not receive the treatment (used for comparison).
Advantages of Experiments:
Establishes cause and effect relationships.
Control over variables ensures reliability.
Disadvantages:
Can be artificial (lab settings differ from real-life).
Ethical concerns with manipulating human behavior.
Types of Descriptive Research:
Naturalistic Observation: Observing behavior in its natural setting without interference.
Case Studies: In-depth analysis of a single individual or group.
Surveys: Gathering self-reported data through questionnaires.
Correlation:
Measures the relationship between two variables (positive, negative, or no correlation).
Correlation does NOT imply causation.
Advantages and Disadvantages:
Allows for studying variables that cannot be manipulated experimentally.
However, it does not provide conclusive causal evidence.
Common Research Flaws:
Sampling bias: When the sample doesn't represent the population well.
Placebo effect: Participants' expectations lead to changes, not the actual treatment.
Self-report distortions: Social desirability bias or inaccurate memory.
Experimenter bias: Researcher expectations unintentionally influence results.
Ways to Reduce Bias:
Random sampling and assignment.
Double-blind procedures (neither participants nor experimenters know who gets the treatment).