Visual Rhetoric and Double-Chunk Paragraph Style

Feb 19-21

All parts of double-chunk paragraph:

1. Topic Sentence

2. Context; Attribution (cited), “Quote 1”

3. Explanation and Reasoning

4. Transition

5. Context; Attribution (cited) “Quote 2”

6. Explanation and Reasoning

7. Concluding Statement

Overall Double Chunk Paragraph - 

Start with a topic sentence (in this case--THE CLAIM).

Give context (what surrounds or happens before the quote) and

attribution (who wrote or who said it) before “Quote 1” (cited).

Explain it: Connect it directly to your claim / prompt by repeating key term(s).

Transition: Additionally, Moreover, Also…

Gives context and attribution before “Quote 2” (cited).

Explain it: Connect it directly to your claim / prompt by repeating key term(s).

Concluding Statement:  Since ________ happens, then (claim idea)___ results.

Double Chunk-Claim

In a double-chunk paragraph, your claim/thesis is:

(1) is your first sentence (or two)

(2) answers the prompt directly

(3) includes the title, author, devices used, the verb “convinces” or “persuades” and the argument’s main claim:

MODEL

In the argument “___title__,” (author name)_ uses a ____tone and ___(evidence types)__ to effectively convince readers that (or to) _______.

Feb 25

Fact:

1. Based on Objective Reality

2. Based on a real-life occurrence

Opinion:

1. Belief based on personal feelings

2. Belief based on something support with weak evidence

Bias:

1. Preconceived ideas about a topic

2. Personal experience that influences believe

3. Incomplete info

4. Persuasion without logic (logos)

Visual Rhetoric

Elements of Visual Text:

1. Color, including intensity

2. Shadows and/or lighting

3. Focus and/or focal point

4. Framing or Background

5. Symbols

6. Font Type (personality?) and Size

7. Design (personality?)

Part 2: Elements of Argument (Rhetoric)

1. Rhetorical Situation

2. Claim

3. Evidence

4. Rhetorical Appeals (logos, ethos, pathos)

5. Devices (personal experience, facts, expert testimony, statistics, research, etc.)

6. Style

Questions to Ask: Color and Lighting

1. What colors are used?

2. What do they usually represent?

3. What is emphasized with color?

4. What feelings could be evoked by color intensity (bold vs. pastel) and/or placement?

5. What is in the shadows?

6. What is the brightest point?

Questions to Ask: Framing and Focus

1. What is the viewer able to see most clearly?

2. What does the artist allow the viewer to see from a great distance?

3. What is in focus?

4. What is blurred?

5. Is the viewer sitting above, below, or behind the subject?

6. What is in the center and off to the side?

7. What (that we would expect) is missing inside the frame?

Questions to Ask: Layout

1. How is data categorized, organized, and/or presented?

(bar graph, pie chart, chronological list, time, amount, etc.)

2. What is the effect of blank space?

3. What is the effect of any shapes or border lines used?

(what stands out most?)

Questions to Ask: Fonts and Symbols

1. What is the tone of each font?

2. What do labels, captions, or speech bubbles clarify?

Feb 27

Required Reading Skills 

• Determining (deciding) 

• Analyzing (examining features) 

• Delineating (describing precisely) 

• Evaluating (judging) 

• Identifying (locating)

In order to analyze informational text and arguments

1. Identify the 

   1. Subject/Central Idea

   2. Audience

   3. Argument

1. Identify the appeals:

4. Ethos: Credibility of the artist/writer

5. Logos: Logic or reasoning

6. Pathos: Emotions evoked

Questions to Ask:

 KEY IDEAS

What is the central idea of the text?

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CRAFT AND STRUCTURE

(1) What is the author/advertiser’s purpose and how does the author/advertiser use rhetoric to advance that purpose?

(2) What is meant by the words and phrases as they are used?

(3) How are the author/advertiser’s claims developed / refined?

INTEGRATION OF IDEAS

Is the reasoning valid and is the evidence sufficient?