Chapter 4

1. Stereotype Knowledge

Definition: Awareness of cultural stereotypes related to different social groups, regardless of personal belief.
Example: Knowing that there’s a stereotype that teenagers are irresponsible, even if you don't believe it.

2. Stereotype Endorsement

Definition: Believing that a stereotype about a group is accurate or true.
Example: Believing that women are naturally less skilled in math is an example of stereotype endorsement.


3. Stereotype Activation

Definition: The process in which exposure to a group triggers associated stereotypes in the mind.
Example: Seeing a person in a wheelchair and automatically thinking they are dependent or less capable.

4. Automatic Activation

Definition: When stereotypes are triggered unconsciously and without deliberate thought.
Example: Quickly assuming someone with glasses is intelligent without consciously intending to.


5. Prototypicality

Definition: The degree to which an individual is representative of a particular group or stereotype.
Example: A man with a strong southern accent might be seen as a prototypical Southerner.

6. Intersectional Invisibility

Definition: When individuals who belong to multiple marginalized groups are overlooked or seen as less representative of their groups.
Example: A Black woman might face both racism and sexism, but her specific experiences might be ignored compared to those of Black men or White women.


7. Situational Context

Definition: The environment or situation that influences whether stereotypes are activated.
Example: A woman in a leadership position might activate gender stereotypes depending on whether she is in a male-dominated field.

8. Prejudice

Definition: A preconceived opinion or feeling, often negative, toward a group based on stereotypes.
Example: Holding the belief that all immigrants are criminals is an example of prejudice.


9. Cognitive Busyness

Definition: When a person is mentally preoccupied, making them less likely to engage in stereotype suppression.
Example: A person juggling multiple tasks may rely on stereotypes to make quick judgments about others.

10. Motivated Activation

Definition: When stereotypes are activated due to a person’s personal goals or desires.
Example: Someone feeling threatened by a competitor at work may activate negative stereotypes about that person's group to feel more secure.


11. Comprehension

Definition: The drive to make sense of and understand the world, which can lead to reliance on stereotypes.
Example: Using stereotypes to quickly understand how a person from a different culture might behave.

12. Self-Enhancement

Definition: The motivation to see oneself in a positive light, sometimes through negative comparisons with others.
Example: A person might activate negative stereotypes about a competitor to feel superior in a work setting.


13. Chronic Egalitarian Goals

Definition: A long-term commitment to treat all individuals equally and avoid using stereotypes.
Example: Someone who consistently avoids making assumptions about others based on race or gender.

14. Stereotype Relevance

Definition: The degree to which a stereotype applies to a particular situation or person.
Example: Stereotypes about age may be more relevant in a workplace setting than in a social one.


15. Activated Stereotype

Definition: A stereotype that has been triggered and is influencing thought or behavior.
Example: After seeing a news report on crime, people may activate stereotypes about certain racial groups.

16. Stereotype Application

Definition: The use of an activated stereotype to judge or make decisions about someone.
Example: Assuming a person is untrustworthy because they belong to a group that is stereotyped as dishonest.


17. Motivation to Inhibit Stereotyping

Definition: The desire to prevent oneself from applying stereotypes in judgments or behavior.
Example: Someone consciously trying not to judge a colleague based on their race during a team project.

18. Comprehension Goals

Definition: The need to make sense of a situation or individual, which can increase the likelihood of stereotyping if stereotypes simplify understanding.
Example: Using stereotypes to make assumptions about someone from a different country to quickly 'understand' them.


19. Individuating Information

Definition: Specific details about an individual that help override stereotypes by highlighting their unique characteristics.
Example: Learning that a coworker has a PhD in physics may prevent you from stereotyping them based on gender.

20. Cognitive Styles

Definition: Differences in how individuals process information, which can affect how much they rely on stereotypes.
Example: Someone who prefers quick, heuristic thinking may rely on stereotypes more than someone who prefers thorough analysis.


21. Self-Protection and Self-Enhancement Goals

Definition: The desire to protect one's self-esteem or boost self-image, which can lead to stereotyping others to feel better about oneself.
Example: A student might stereotype a peer from a different group as less competent to feel more confident in their own abilities.

22. Social Power

Definition: The capacity to influence others, which can increase reliance on stereotypes because powerful people often have less motivation to individuate others.
Example: A manager may rely on stereotypes about certain employees rather than taking the time to learn their specific skills and qualifications.


23. Ability to Inhibit Stereotyping

Definition: A person’s cognitive control and awareness, which helps them prevent stereotypes from influencing their behavior.
Example: Someone who is aware of their biases may actively prevent stereotypes from affecting how they treat others.

24. Stereotype Rebound

Definition: When efforts to suppress a stereotype result in the stereotype becoming even more accessible or stronger in the mind.
Example: Trying not to think about a stereotype may lead to that stereotype resurfacing more strongly later.


25. Rebound Effect

Definition: The increased expression of a stereotype after it has been suppressed for a time.
Example: After making a conscious effort to avoid thinking in a stereotypical way, a person might later revert to stronger stereotypical judgments.

26. Consequences of Stereotype Use

Definition: The effects of applying stereotypes in judgments or decisions, which can lead to biased behaviors and attitudes.
Example: A hiring manager might reject qualified candidates based on stereotypes about their race or gender.


27. Biased Interpretation of Behavior

Definition: When stereotypes influence how we interpret others' actions, often leading to unfair or inaccurate judgments.
Example: Interpreting a person’s assertiveness as aggression because they belong to a stereotyped group.

28. Shooter Bias

Definition: The tendency for individuals to be more likely to shoot (or assume danger from) individuals based on racial stereotypes.
Example: Police officers may mistakenly perceive unarmed Black individuals as threats due to ingrained stereotypes.


29. Biased Evaluation

Definition: When stereotypes influence the assessment of others, leading to unfair judgments.
Example: Giving a lower grade to a student because they belong to a group stereotyped as less intelligent.

30. Individuals and Cultural Artifacts

Definition: Stereotypes are not only applied to people but also to objects, traditions, or products associated with certain groups.
Example: Assuming that certain types of music or clothing are representative of a specific ethnic group.


31. Stereotype Maintenance and Change

Definition: The processes by which stereotypes are reinforced or altered based on new information.
Example: Meeting a kind and helpful elderly person may not change your stereotype about older people if you see them as an exception rather than evidence against the stereotype.

32. Self-Fulfilling Prophecy

Definition: When stereotypes lead individuals to behave in ways that cause others to conform to those stereotypes.
Example: If a teacher expects students from certain groups to perform poorly, they may offer them less support, leading to lower performance.


33. Subtyping Model

Definition: The process by which people create exceptions to a stereotype rather than revising the stereotype itself.
Example: Labeling a successful woman in a male-dominated field as an "exception" to the stereotype that women are less competent.

34. Concentrated Disconfirmation

Definition: When individuals who disconfirm stereotypes are seen as unusual or atypical, reinforcing the original stereotype.
Example: Viewing an exceptionally talented student from a minority group as an outlier rather than challenging the stereotype about their group.


35. Dispersed Confirmation

Definition: When multiple members of a stereotyped group disconfirm the stereotype, it is more likely to be revised or weakened.