The cognitive perspective
Key Idea: Studies mental processes(perception, thinking, memory, intelligence, etc.) and how they impact behavior
Key people: George Miller, Jean Piaget
Major Subsection: Gestalt Psychology
Key word: PERCEPTION
Bottom-up processing
Relies on sensory information
Recall: Sensory receptors send signals to the brain
Top-down Processing
Relies on prior expectations
Prior knowledge, opinions, assumptions, etc.
Top-down processing is influenced by internal and external factors
Schemas- Building blocks of understanding
Assimilation
Interpreting new experiences in terms of current schemas
Accommodation
Adapting our schemas based on new information
Perceptual sets
A mental predisposition to perceive things in a certain way
Contexts, experiences, expectations, motivations, etc
Past experiences and preconceived notions influence our expectations
Can be individual or based in larger culture
Attention- Interaction of sensation and perception
Selective Attention
Occurs when we voluntarily focus on a portion of sensory input while ignoring others
Divided Attention
Occurs when focus is on multiple sensory inputs. This disrupts perception abilities
Cocktail Party Effect
Ability to filter our nearly everything except what is most important to us
Function of selective attention
Ex; People attend to mentions of their names or specific topics in loud or distracting environments
Inattentional Blindness
Can lead to a type of “blindness” to aspects of the environment
Failing to notice something because attention is placed elsewhere or something was unexpected
Change Blindness
A form of inattentional blindness where there is a failure to notice a change in the environment
Gestalt Psychology
German movement that sought to explain perception using patterns
“The whole is different than the sum of its parts”
4 principles
Closure
Ability to fill in the gaps with what should be there to create a complete project
Figure & Ground
The brain organizes info into objects(figures) that stand out from the background(ground)
Proximity
Tendency to group things that appear close together
Similarity
Tendency to group things based on similar appearance(color, shape, size, etc.)
Depth Perception
Images that hit the retina are two dimensional
However, our brains cans till perceive a 3-d world using various “cues”(binocular and monocular)
This allows us to judge distance
Monocular cues rely on the use of one eye
Relative Clarity
Understanding depth based on how detailed an image is. Closer objects are clear while farther ones are hazy
Relative Size
Judging depth based on size. Closer objects cast larger images on the retina than farther objects.
Linear Perspective
When lines (drawn or imagined) appear to converge at a point in the horizon
Interposition
Using potions of objects. Closer images partially block farther images.
Texture Gradient
Determining depth by the appearance of texture. The closer the object, the more apparent its texture will appear.
Constancies
Ability to perceive that an object doesn’t change ven when there is changes in sensory input
Maintains perception despite change in size, shape, brightness, etc.
Size Constancy
The brain shrinks its perceived distance of an object as it gets closer(to adjust for it now projecting a larger image) or vice versa
Color Constancy
Maintaining perception of the color of an object despite changes in luminance (The amount of light an object reflects relative to its surroundings)
Stroboscopic motion
A rapid succession of slightly varying images is perceives as motion even though the image isn’t moving
Experienced when viewing a rapid series of slightly varying still images
This is how animation, gifs, etc. work on our brain
Thinking
Cognition
All mental activities associated with thinking, knowing, remembering, and communicating
Metacognition:”thinking about thinking”
Evaluate mental processes(reflection)
Self-regulation
Self-understanding
Basics of thinking
Concepts: mental groupings of similar objects,events,ideas, or people
Bases of thought
From concepts, we form category hierarchies
Basic: chairs
Superordinate: more broa(places to sit)
Subordinate: more detailed(types of chairs)
Prototype
The ideal example for any given concept
Has all essential aspects of the concept
Matching new items to a prototype provides a quick and easy method fo soling items into categories
Critical thinking goes beyond basic concepts and prototypes
Assessment based on evidence and reason(not emotion or stories )
WIllingness to ask questions
Considerations of bias, oversimplification, and other interpretations
Acceptance of uncertainty
Creative Thinking
Another advances form of thinking
Ability to produce original and valuable ideas within any discipline
Common Characteristics
Expertise
Intelligence
Imagination
“Open” personality
High levels of motivation
Creativity is based on divergent thinking(not convergent)
Divergent thinking
Expanding the number of potential answers
Required when a question has multiple possible responses
Encourages creativity
Convergent Thinking
Narrowing the number of potential answers
Leads to just one correct answer
Discourages creativity
Problem SOlving
Executive functions
Cognitive processes that allow us to generate, organize, plan, and implement goal-directed behaviors
Critical an creative thinking are related
Algorithms
A methodical,logical procedure that guarantees solving a particular problem
Ex; following instructions step by step when cooking ot building a bookcase, solving algebra equations, etc.
Heuristics
Mental shortcuts(“rule of thumb”) that allow for speedy judgements and decisions
Ex; choosing a restaurant based on a lare crowd, making friends based on proximity
Cognitive biases can lead to errors when trying to problem solve
Hindsight bias
Overestimating our ability to have foreseen an outcome of an event after it has happened
Illusory Correlation
Incorrect belief that a correlation is actually causation
Representativeness Heuristic
Assessing something/someone based on how they match our prototypes
Based on prior expectations or stereotypes
Can lead to inaccurate conclusions or judgements
Availability Heuristic
Making a decision based on how available info is in memory
“First thing to come to mind”
Revent or vivid events are more influential
Fixation: an inability to see a problem from another perspective
Mental Set
Tendency to approach a problem in ways that have worked in the past
Functional Fixedness
Thinking of items only in terms of their intended function
Gambler’s fallacy
Incorrectly believing a random event is more or less likely to occur based on results of previous events
Sunk Cost Fallacy
Tendency to continue a behavior due to resources invested in it(even if the event is undesired)
Don’t want previous efforts to be for nothing
Additional Cognitive Errors
Anchoring Effect
Cognitive bias where an “anchor” influences our interpretation of information
Effort Justification
Tendency to think higher of actions after a lot of effort has been put in
Explicit memories: require conscious thought to bring to mind
Episodic memories
Past events from personal experiences. Recounting a story from your past
Semantic memories
Basic facts and information. These are not personal
Implicit memories: Retained without conscious effort or awareness
More challenging to describe or explain to others
Procedural memories are of how to do something
Procedures and processes like tying your shoes, cooking, reach this classroom, etc.
Biology of Memory
Long-term potentiation
Process by which synaptic connections between neurons become stronger with frequent activation
Biological basis of memory
Based on repetition
The currently accepted model of memory is called the multi-store model
Sensory memory: occurs when processing what we sense
Iconic memories
A momentary sensory memory of visual stimuli
Echoic memories
A momentary sensory memory of auditory stimuli
Short-term memory
Holds info briefly before it is either stored or forgotten
Usually around 15-30 seconds
Vulnerable to interruption or interference
Memory Span
The number of items a person can remember and repeat back using short term memory
Long-term memory
Final stage of memory
Can store information indefinitely
Based on relative importance to individual
The multi-store model focuses on:
Encoding
Rehearsal
Retrieval
Working memory
A newer understanding of short-term memory that accounts for conscious, active processing of information in to long-term memory
Working memory model
Central executive
Coordinates processing of information
Phonological loop
Briefly hold auditory information
Visuospatial Sketchpad
Briefly holds visual information
Encoding
Processes and strategies to get information into memory
Sensory memory → short-term/working memory
Short-term/working memory → Long-term memory
How information is encoded can determine how effectively it is stored and retrieved
Automatic Processing
Encoding of memories without conscious thought, Happens and most often with well known and often repeated activities
Related to implicit memory
Effortful Processing
Using conscious effort to encode memories. Used to remember new information
Related to explicit memories
The levels of processing model proposes that memory is encoded on three levels
Structural
Based on appearance
Phonemic
Based on sound
Semantic
Based on meaning
Improving encoding
Encoding can be improved by grouping information together
Categories
Hierarchies
Chunking
Grouping information into meaningful “chunks”
Massed practice
Encoding attempts happen all at once
Ex; cramming for a test
Distributed practice
Ending attempts are spread out over time
Ex; studying each night
Primary effect
Items at the start of a list are more memorable
The middle of a list is the most forgettable, unless the item is very unique or stands out for some reason
Recency effect
Items at the end of a list are more memorable
Serial position effect
Encoding can be affected by the order of how information is presented
Mnemonic devices
Techniques that help people remember information by associating it with something easier to recall
Semantic encoding
Processes that aid in encoding information into working and long-term memory
Method of loci
Type of mnemonic device using visualization and association to remember things.
Storage
Information is stored and arranged for future use
Retaining encoded information over time
Function of working and long term memory
Repeated rehearsal can help store information
Maintenance Rehearsal
Repeating information to keep it in short term memory
Increases length by about 30 seconds
Storage may be prolonged by rehearsing information over time
Elaborative Rehearsal
Liking new information with existing memories and knowledge
Create meaningful associations
Semantic encoding(deeper processing)
This helps with memory retention
Some people have superior memory storage capabilities
Autobiographical memory
Recall and combine past experiences into a story. Type of memory that some excel at
Savants
Rare condition where someone demonstrates memory abilities far above average
Storage processes may be negatively affected by physical impairment(including bain injuries) and developmental limitations
Amnesia is one example
Infantile amnesia
Inability to recall episodic memories from early childhood
Retrograde Amnesia
Forgetting events that occurred before the injury
Ex; forget what happens before a blow to the head
Procedures stay in tact
Anterograde Amnesia
Inability to form new long ter memories
Long term memories from before injury remain but new ones can’t be formed
Alzheimer’s Disease
An example of a brain disorder that causes issues with storage
Begins and difficulty remembering new information and progresses into an ability to do everyday tasks
The most common cause of dementia in late adulthood
Retrieval: Process of recalling information from storage
Recognition
Identifying information from a list of potential options
(called retrieval cues)
Recall
Retrieving information from memory directly
(without cues)
Priming
Process where cues lead to an unconscious retrieval from long term memory
Implicit memories
Based on sensations
Also influences thinking and decision making
State-dependent
Retrieval is more efficient when in the same state of consciousness as when the memory was formed
Ex: being heavily caffeinated
Mood-dependent
Retrieval is easier when in a mood similar to when it was acquired. Emotions have to be genuine
Context-Dependent
Retrieval of information when in the same context or environment is easier
Ex; a high school reunion
Prospective memory
Memory related to future actions
Remembering to perform a planned action or complete a planned intention
Ways to improve memory
Rehearse repeatedly
Make the material meaningful
Activate retrieval cues
Use mnemonic device
Testing effect
Enhanced memory after retrieving, information
The more you use a memory, the better you;ll get a retreating it.