The Sale of the Eiffel Tower
Introduction
- No tall yarn Victor Lustig ever told was taller than his scheme to buy the Eiffel Tower for scrap metal.
- He was an expert at making up stories.
- Lustig, who was born in the Czech Republic's Hostinné in 1890, migrated to France after becoming proficient in a number of European languages.
- On transatlantic ocean liners, he began his criminal career as a con artist who targeted rich passengers.
- He claimed to have invented a money-printing device that created flawless $100 notes as part of one of his profitable con games.
- He gave two $100 notes to the targets while persuading the duplicitous victims that the machine required many hours of "chemical processing" in order to produce them.
- He had inserted actual $100 notes into the machine without their awareness, so they were just that.
- His gadgets were purchased by victims for up to $30,000, who were impressed with the outcomes.
- Victims would not become aware that they had been duped for many hours, and by the time they did, Lustig had already vanished.
Conning Capone
- Despite being a skillful and smart con man, Lustig sometimes took significant risks, such as going back to the location of his historic crime to attempt to sell the Eiffel Tower once again.
- The courage necessary to con Al Capone with in late 1920s dwarfs the boldness needed for this remarkable scam.
- Having promised to quadruple Capone's investment, he was able to convince the Chicago crime lord to contribute $50,000 to a stock transaction.
- Unbeknownst to Capone, Lustig hid the money in a safe deposit box and took it out two months later, apologizing for the failed transaction he had been banking on.
- Capone offered Lustig $5,000 as a sign of respect and gratitude for his honesty.
- Despite having cunningly planned for this outcome from the beginning, Lustig took a major risk when he clashed with Capone.
- This theft solidified Lustig's reputation as one of the most daring con artists in history.
Official Business
- Lustig, a resident of Paris in 1925, had read in the media that the deteriorating Eiffel Tower required maintenance.
- With the purpose of being dismantled and moved in 1909, it was built for the 1889 Paris Exposition.
- Taking advantage of the situation, Lustig addressed letters on fake official stationary with phony signatures from the Deputy Director General of the Ministry of Posts and Telegraphs to five businessmen.
- He asked in the letters for a meeting to discuss a business venture at the exclusive Hotel de Crillon.
- The five men approached a well-dressed and cordial Lustig, each of whom they believed to be sincere in their chance.
- He said that the government will be seeking bids for the right to purchase the Eiffel Tower as scrap metal and subsequently destroy it.
- He soothed their egos by telling them how highly recommended the five of them were because of their respectable reputations.
- The guys were given a tour of the tower by Lustig, who had rented a limousine especially for the event.
- Lustig selected Andre Poisson as his target because he was the most socially and financially vulnerable person.
- Andre Poisson had a strong ambition to become a member of the Parisian business elite and thought this was his chance to do so.
The Plan Pays Off
- Poisson's wife began to question the secretive and hasty character of their dealings, which led her husband to have misgivings.
- Lustig "came clean" in a meeting with Poisson, confessing that his hidden activities had been driven by his intention to obtain a bribe in return for the contract.
- Poisson paid for the 7,000 tons of iron and also paid a large reward to the scam artist because he felt comfortable.
- Poisson would be too ashamed to report the scam, as Lustig rightly foresaw.
- Six months later, Lustig tried to pull off the fraud again but was unsuccessful, barely escaping capture.
- Later, Lustig relocated to the US to carry on his illegal activities.
Lustig’s Ten Commandments for Con Men
- Be a patient listener.
- Never look bored.
- Wait for the other person to reveal their political opinions, then agree with them.
- Wait for the other person to reveal their religious views, then agree with them.
- Hint at intimate details but don’t follow up unless the other person shows interest.
- Never discuss illness unless a special concern is shown.
- Never pry (they will tell you all eventually).
- Never boast, just let your importance be quietly obvious.
- Never be untidy.
- Never get drunk.
- In 1901, William McCloundy, a New Jersey scam artist gets imprisoned for grand larceny after selling the Brooklyn Bridge to a foreign visitor.
- In 1947, George C. Parker, a scam artist from the United States, repeatedly "sells" opulent international visitors on New York City monuments like the Brooklyn Bridge.
- In 2010, Anthony Lee, a homeless truck driver from Yorkshire, tries to sell the Ritz Hotel in London for $250 million and is successful in getting a $1 million deposit before being apprehended by the polices