MGMT349 - CH7

Chapter 7: Innovation & Change

1. Importance of Innovation

  • Organizational Innovation: Refers to the implementation of new ideas and practices that can positively affect all aspects of an organization.

  • Technology Cycle: The cyclical process of technological development and decline, known as the KTM MSC System.

2. S-Curve Pattern of Innovation

  • Progress within Innovation: It typically follows an S-Curve model:

    • Slow Phase: Initial slow progress as a new technology or innovation is developed and understood.

    • Rapid Phase: A significant burst of innovation occurs as the technology gains acceptance and is adopted broadly.

    • Slow Phase Again: Eventually, progress tends to slow down as the technology matures.

  • Slope of the Curve: The steepness of the curve indicates the rate of innovation:

    • Steep Slope: Indicates rapid innovation and adoption.

    • Flat Slope: Indicates slower growth or maturity of the innovation.

3. Innovation Streams

  • Definition: Represent patterns of innovation that evolve over time, creating competitive advantages for organizations.

  • Phases of Innovation:

    • Technological Discontinuity: A significant disruption in technology leading to new designs and opportunities.

    • Discontinuous Change: Represents radical innovations that disrupt existing technologies.

    • Dominant Design: The design or architecture that becomes recognized as the standard following a period of competition.

    • Incremental Change: Gradual improvements made to existing designs and technologies.

4. Managing Innovation

  • Creative Work Environment: Building an ecosystem where creativity can flourish is crucial for innovation.

  • Approaches to Managing Innovation:

    • Experiential Approach: Focuses on learning through experience. Best suited for managing discontinuous change:

      • Key methods include:

      • Design Iteration: Continuously refining design based on feedback.

      • Testing: Systematically testing innovations to validate ideas.

      • Milestones: Establishing milestones to track progress.

      • Multifunctional Teams: Involving employees from different departments to foster diverse perspectives.

      • Powerful Leaders: Leadership that promotes creative and innovative thinking.

    • Compression Approach: Suitable for incremental innovation:

      • Assumes that incremental innovations can be planned through a systematic process involving:

      • Planning: Careful strategy development.

      • Supplier Involvement: Engaging suppliers early in the innovation process.

      • Shortening Steps: Reducing the time taken to accomplish each step in the innovation process.

      • Overlapping Steps: Ensuring tasks are completed concurrently rather than sequentially.

      • Multifunctional Teams: These teams are also critical in speeding up the innovation process.

5. Organizational Decline

  • Definition: Occurs when an organization fails to anticipate, recognize, or adapt to pressures that threaten its existence.

  • Stages of Decline:

    • Blinded Stage: Organizations are unaware of external changes influencing their status.

    • Inaction Stage: An unwillingness to act despite awareness of issues.

    • Faulty Action Stage: Taking ineffective measures that do not resolve the issues.

    • Crisis Stage: Severe ramifications that threaten survival.

    • Dissolution Stage: The eventual collapse or closure of the organization.

6. Forces and Resistance to Change

  • Types of Forces:

    • Change Forces: Drivers that compel organizations to adapt.

    • Resistance Forces: Factors or attitudes that resist change efforts.

    • Understanding Resistance to Change: Recognizing why and how individuals or groups resist change is vital for successful implementation of new strategies.

7. Managing Organizational Change

  • Three Key Steps in Managing Change:

    • Unfreezing: Making individuals aware of the need for change to prepare them for new behaviors.

    • Change Intervention: Implementing the actual changes needed in behaviors and practices.

    • Refreezing: Ensuring that the changes stick and become part of the corporate culture.

8. Managing Resistance to Change

  • Methods for Overcoming Resistance:

    • Education: Informing employees about the benefits of change.

    • Communication: Clear and consistent messages about the change process.

    • Participation: Involving employees in the change process promotes buy-in.

    • Negotiation: Discussing terms and addressing concerns directly.

    • Top-Management Support: Visible support from leaders shows commitment to change.

    • Coercion: Used as a last resort to enforce change when necessary.

9. Errors in Leading Change

  • Unfreezing Phase:

    • Failure to establish a sense of urgency.

    • Not forming a strong enough coalition of support.

  • Change Phase:

    • Lack of a clear vision for the change.

    • Undercommunicating the vision, often by a factor of ten.

    • Failing to remove obstacles that hinder change implementation.

    • Not strategically planning for and creating short-term wins.

  • Refreezing Phase:

    • Declaring victory too soon before changes have been solidified.

    • Not anchoring changes into the culture of the organization, resulting in regression.

10. Change Tools and Techniques

  • Focus on Results: Changes should be driven by measurable outcomes and effectiveness.

    • Results-Driven Change: Prioritize change initiatives that show immediate results.

    • General Electric Workout: A structured three-day meeting approach for teams to address business problems through collaborative solutions.

    • Organizational Development: A collection of approaches aimed at enhancing health and performance through planned change interventions.