MGMT349 - CH7
Chapter 7: Innovation & Change
1. Importance of Innovation
Organizational Innovation: Refers to the implementation of new ideas and practices that can positively affect all aspects of an organization.
Technology Cycle: The cyclical process of technological development and decline, known as the KTM MSC System.
2. S-Curve Pattern of Innovation
Progress within Innovation: It typically follows an S-Curve model:
Slow Phase: Initial slow progress as a new technology or innovation is developed and understood.
Rapid Phase: A significant burst of innovation occurs as the technology gains acceptance and is adopted broadly.
Slow Phase Again: Eventually, progress tends to slow down as the technology matures.
Slope of the Curve: The steepness of the curve indicates the rate of innovation:
Steep Slope: Indicates rapid innovation and adoption.
Flat Slope: Indicates slower growth or maturity of the innovation.
3. Innovation Streams
Definition: Represent patterns of innovation that evolve over time, creating competitive advantages for organizations.
Phases of Innovation:
Technological Discontinuity: A significant disruption in technology leading to new designs and opportunities.
Discontinuous Change: Represents radical innovations that disrupt existing technologies.
Dominant Design: The design or architecture that becomes recognized as the standard following a period of competition.
Incremental Change: Gradual improvements made to existing designs and technologies.
4. Managing Innovation
Creative Work Environment: Building an ecosystem where creativity can flourish is crucial for innovation.
Approaches to Managing Innovation:
Experiential Approach: Focuses on learning through experience. Best suited for managing discontinuous change:
Key methods include:
Design Iteration: Continuously refining design based on feedback.
Testing: Systematically testing innovations to validate ideas.
Milestones: Establishing milestones to track progress.
Multifunctional Teams: Involving employees from different departments to foster diverse perspectives.
Powerful Leaders: Leadership that promotes creative and innovative thinking.
Compression Approach: Suitable for incremental innovation:
Assumes that incremental innovations can be planned through a systematic process involving:
Planning: Careful strategy development.
Supplier Involvement: Engaging suppliers early in the innovation process.
Shortening Steps: Reducing the time taken to accomplish each step in the innovation process.
Overlapping Steps: Ensuring tasks are completed concurrently rather than sequentially.
Multifunctional Teams: These teams are also critical in speeding up the innovation process.
5. Organizational Decline
Definition: Occurs when an organization fails to anticipate, recognize, or adapt to pressures that threaten its existence.
Stages of Decline:
Blinded Stage: Organizations are unaware of external changes influencing their status.
Inaction Stage: An unwillingness to act despite awareness of issues.
Faulty Action Stage: Taking ineffective measures that do not resolve the issues.
Crisis Stage: Severe ramifications that threaten survival.
Dissolution Stage: The eventual collapse or closure of the organization.
6. Forces and Resistance to Change
Types of Forces:
Change Forces: Drivers that compel organizations to adapt.
Resistance Forces: Factors or attitudes that resist change efforts.
Understanding Resistance to Change: Recognizing why and how individuals or groups resist change is vital for successful implementation of new strategies.
7. Managing Organizational Change
Three Key Steps in Managing Change:
Unfreezing: Making individuals aware of the need for change to prepare them for new behaviors.
Change Intervention: Implementing the actual changes needed in behaviors and practices.
Refreezing: Ensuring that the changes stick and become part of the corporate culture.
8. Managing Resistance to Change
Methods for Overcoming Resistance:
Education: Informing employees about the benefits of change.
Communication: Clear and consistent messages about the change process.
Participation: Involving employees in the change process promotes buy-in.
Negotiation: Discussing terms and addressing concerns directly.
Top-Management Support: Visible support from leaders shows commitment to change.
Coercion: Used as a last resort to enforce change when necessary.
9. Errors in Leading Change
Unfreezing Phase:
Failure to establish a sense of urgency.
Not forming a strong enough coalition of support.
Change Phase:
Lack of a clear vision for the change.
Undercommunicating the vision, often by a factor of ten.
Failing to remove obstacles that hinder change implementation.
Not strategically planning for and creating short-term wins.
Refreezing Phase:
Declaring victory too soon before changes have been solidified.
Not anchoring changes into the culture of the organization, resulting in regression.
10. Change Tools and Techniques
Focus on Results: Changes should be driven by measurable outcomes and effectiveness.
Results-Driven Change: Prioritize change initiatives that show immediate results.
General Electric Workout: A structured three-day meeting approach for teams to address business problems through collaborative solutions.
Organizational Development: A collection of approaches aimed at enhancing health and performance through planned change interventions.