Branding

• Involves creating a name and logo that differentiates one thing from the other.

• It allows consumers to identify and distinguish products and services from one another.

Personal Branding

• The process used by individuals to make them stand out from others.

• It is a combination of how you present your unique traits via various communication means and how people perceive and remember you after meeting you.

Personal Website

• Created by anyone wanting to enhance their digital brand image.

• One of the most critical elements in building an awesome personal brand.

Creating a Personal Brand

• Five things to build an awesome personal brand:

  • Check your online presence to discover what is out there about you.

  • Create a personal website and list it on your resume.

  • Think before you post anywhere.

  • Consider how you want to be perceived.

  • Create connections with the three Cs:

    • Company

    • College

    • Colleagues

Dimensions of Ethical Behavior

• Accountants use five fundamental principles:

  • Integrity

  • Objectivity

  • Competence

  • Confidentiality

  • Professionalism

• Manager’s five fundamental principles

  • Autonomy

  • Non-malfeasance

  • Beneficence

  • Justice

  • Fidelity

• There are 5 dimensions of ethical behavior in the digital age.

  • Information rights

  • Copyrights and Intellectual Property

  • Control and Accountability

  • Establishing Standards

  • Quality of Life

Ergonomics

• The study of human interaction with the objects they use.

Chapter 13 - Computer Security

Cybercrime

• A criminal activity committed with a computer.

• Two common cybercrimes:

  • Single-event

  • Ongoing series of events

Cyberattacks

• A deliberate misuse of computers and networks

• It uses malicious code to modify the normal operations of a computer or network.

Cybersecurity Threats

• An event that potentially causes asset loss or the consequences or impact from that loss.

Cybersecurity Vulnerabilities

• A weakness or flaw in system security design, implementation, and control that can be compromised by accident or intention.

• System compromises can result in:

  • Security breaches

  • Lost information or data

  • System outages

  • Violations of an organization’s system

Cybersecurity Exploits

• The way a system vulnerability can be used by a hacker to execute a malicious activity.

Breaches

• Occurs when a hacker gains unauthorized access to an organization’s systems, data, and information.

Threat Mitigation

• Includes policies and procedures to help prevent security incidents, data breaches, and unauthorized network access.

Cyberterrorists

• Uses computers and the Internet to launch attacks against computer systems for political or ideological reasons.

Hackers

• A hacker is a person who gains unauthorized access to networks in order to steal and corrupt information and data.

• Black hat hackers - Have the intent of causing or stealing data.

• White hat hackers - policies computer security experts.

Malware

• Malicious software.

• The common types of malwares are:

  • Viruses

  • Worms

  • Trojan horses

Computer Viruses

• Software that infects computers and is created using computer code.

• They can destroy programs or alter the operations of a computer or network.

Macro Viruses

• A virus that is written in a macro language and placed within a document or spreadsheet.

Trojans

• A program that appears legitimate, but executes an unwanted activity when wanted.

Worms

• A destructive program that replicates itself throughout a single computer or across a network.

  • It reproduces itself

  • Designed to attack both wired and wireless networks

  • Worm replication exhausts network bandwidth or available storage