Case study's

Coco Chanel(1883-1971)

She is one of the world’s most famous fashion names. her trademark suits and famous little black dress were a classic and timeless design. It was controversial at the time because it was a freeing shape and in a colour that previously had negative connotations. However, it changed fashion and introduced more casual yet elegant clothing for women.

Zara

A Spanish company which sells the latest fashion at a mid-price point. It aims to keep up with current trends and be somewhat affordable for everyday people.